Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Landing Pages showing up in search results
Hey Guys, I recently noticed that our Christmas Gifts landing page was ranking twice in the Google serps for the query "Christmas Gifts." One of these pages is an old url that has already been 301 redirected to the new url page which is also showing up in the search results. In the results, the following shows up in position 2 & 3 for the Christmas Gifts query: <cite class="_Rm">www.uncommongoods.com/gifts/christmas/christmas-gifts</cite> <cite class="_Rm">www.uncommongoods.com/occasions/christmas-gifts/christmas-gifts</cite>The url with "occasions" in it has already been 301 redirected to the url above it. Not sure why this is still showing up. I know it takes Google some time to index 301s and sometimes they show old urls, but it's been a few months since the old "occasions" url was redirected.The title tags for these pages are different but they are actually the same page. The new "gifts" version of the url was made live in the Navigation of our site just last week and before that it was hidden from our Navigation. Would this be the reason it's now showing up in search?Any ideas on why this might be happening? ThanksExplanations?
Technical SEO | | znotes0 -
Titling Category Pages Like You Would a Blog Page?
So, with our 600 or so category pages, I was curious... on each of these category pages we show the top 12 products for that category. In trying to increase click through rate, I wonder if it would be prudent to use some of the strategies I see used for Blog posts with thee category pages. i.e. Instead of Category Name - Website Name How about: Top 12 Kitty Litters We Carry - View the Best and the Rest! Or something like that. And then in the description, I could put, "Number 8 made my jaw drop!!!" (Ok, kidding about that one...) But serious about the initial question... Thanks! Craig
Technical SEO | | TheCraig0 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
Duplicated rel=author tags (x 3) on WordPress pages, any issue with this?
Hi,
Technical SEO | | jeffwhitfield
We seem to have duplicated rel=author tags (x 3) on WordPress pages, as we are using Yoast WordPress SEO plugin which adds a rel=author tag into the head of the page and Fancier Author Box plugin which seems to add a further two rel=author tags toward the bottom of the page. I checked the settings for Fancier Author Box and there doesn't seem to be the option to turn rel=author tags off; we need to keep this plugin enabled as we want the two tab functionality of the author bio and latest posts. All three rel=author tags seem to be correctly formatted and Google Structured Data Testing Tool shows that all authorship rel=author markup is correct; is there any issue with having these duplicated rel=author tags on the WordPress pages?
I tried searching the Q&A but couldn't find anything similar enough to what I'm asking above. Many thanks in advance and kind regards.0 -
Duplicate page errors from pages don't even exist
Hi, I am having this issue within SEOmoz's Crawl Diagnosis report. There are a lot of crawl errors happening with pages don't even exist. My website has around 40-50 pages but SEO report shows that 375 pages have been crawled. My guess is that the errors have something to do with my recent htaccess configuration. I recently configured my htaccess to add trailing slash at the end of URLs. There is no internal linking issue such as infinite loop when navigating the website but the looping is reported in the SEOmoz's report. Here is an example of a reported link: http://www.mywebsite.com/Door/Doors/GlassNow-Services/GlassNow-Services/Glass-Compliance-Audit/GlassNow-Services/GlassNow-Services/Glass-Compliance-Audit/ btw there is no issue such as crawl error in my Google webmaster tool. Any help appreciated
Technical SEO | | mmoezzi0 -
Rel=Canonical Header Location
Hello, I've been trying to get our rel=canonical issues sorted out. A fellow named Ayaz very kindly pointed out that I'm trying to put the code into the wysisyg editor, but this might not be the best place to put the code. We are using Drupal 6. Where do I insert the code? head> <link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"> Thanks!
Technical SEO | | OTSEO0 -
How similar do pages need to be in order to utilize the canonical tag
Here is my specific situation. My company released new versions of a few documents in the fall. I was hoping that over time the old version would decline and the new version would rise but after 6 months the old version continues to rank #1 and the new version #3. The old version needs to stay on our site but users should really be getting to the most recent version. I think utilizing the canonical tag would solve the issue but i am concerned because the content on the actual pages is not duplicate but it is updated. Below are the two URLs to see the differences in the content. http://www.sei.cmu.edu/library/abstracts/reports/06tr008.cfm http://www.sei.cmu.edu/library/abstracts/reports/10tr033.cfm Is this an appropriate situation to use the canonical tag? If not, is there a better solution.
Technical SEO | | SEI0