Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you use HREF lang tags when each page that is localised only exists in that language?
-
Hi, I have 2 questions I am seeking an answer for.
We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
-
Your question is not very clear, sincerely.
if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang.
The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa.
so, if no UK product page exists, then the hreflang does not have an meaning to exist.
regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.
-
Despite the efforts, this answer do not respond to the question
-
Hello Adam!
Firstly, John Mueller from Google said that HTML lang attribute is ignored as a ranking factor.
Here some articles:
Google: We Ignore The HTML lang Attribute - The SERoundTable
Why Google Ignores HTML Lang Attribute for Indexing in Search Results - The SEMpostYou should use Hreflang,
Here some really useful resources about that:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogSecondly, yes. It could help creating a separate page for differente audiences. Remember to create a completely original and different page for both countries. And of course use correctly the internationalization tags.
Hope it helps.
Best Luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Service Location links in footer and on the service page - spamming or good practice?
We are are a managed IT services business so we try and target people searching for IT support in a number of key areas. We have created individual location pages (11) to localise our service in these specific areas. We put these location links in the footer which went to the specified IT support pages respectively. Now we have created a general 'managed IT services' page and are thinking of linking to these specific pages on there as well as it makes sense to do it. Would having these 11 links in the footer as well as on the 'managed IT services' page be spamming? or would it be good practice? If this is spamming, which linking location should hold preference. Would appreciate the feedback
Local Website Optimization | | AndyL93
Thanks
Andy0 -
One locations page, or multiple pages?
Hi, I represent a franchisor who does all marketing- including local seo- for our franchisees. I've read a lot about local SEO and understand the basics, but have some remaining questions. 1- If our typical territories are quite large and encompass more than one major city, should we create multiple location pages for the same franchise owner? I believe the answer should be yes from an SEO stand point, but the problem is that most of our franchisees naturally just have one business address (their home). Since PO boxes and virtual offices aren't the way to go, what's the best course of action? And when I say major cities, I'm really talking about major cities (and not just small towns/boroughs). Can they just use a friend's/relative's address? 2- There's a lot of info out there about "locations pages," but it's not really clear whether or not you should really just have ONE page for each location, or several pages with different content? For instance, it looks like a lot of businesses are creating just one, "home-page" looking landing page for their individual locations, with everything from services to testimonials on just that one page. Is this preferred over creating several different local pages for that one location? The latter is what we currently do. From the user stand-point, it looks like each franchise location has it's own "mini website" on our main website. For instance, a landing page optimized for the local business name, a local services page, a project/photo gallery page, local review page, etc. It seems like a lot less work just building one landing page for each location, but is the payoff the same? I'm torn between the two strategies- is it really worth the extra work (in terms of traffic + local ranking) to build out the individual pages for the one location? Thanks Moz Community!
Local Website Optimization | | kimberleymeloserpa0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
Multilocation business, how can you rank for different categories in different locations with only branch pages?
Hello Mozzers, I am wondering how do you rank for categories locally where when you operate from multiple branches. Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ? However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location? So for example - We rent Carpet cleaners , floor sanders, generators in each of our different branches. My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url. Every branch has a url for each of my categories.</location></location></location> So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ? Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc thanks
Local Website Optimization | | PeteC12
Pete0 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
Is it worth it having different cities in your footer, each with a separate page?
I have been looking at the website of local web design companies and every single one in my area has a footer with links to a separate page for that local city. This seems like a bad idea to me, but everyone in the local pack has it. Does it work?
Local Website Optimization | | EcommerceSite0 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0