Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Review Schema Dropped Off A Cliff!?
-
Hello everyone,
I recently implemented some review schema for my website which looked to be successful as my review stars were appearing in organic rankings with no problem! Yay! However... I've just checked in on where we are with these and they have literally dropped off a cliff and I have no idea why.
See image attached with the graph that shows our reviews looking great in July/August then dropping off w/c 26th August. I literally have no idea why this has happened. The Schema Markup Tool shows no errors or issues with the markup either.
Can anyone advise?
-
Hi Virginia,
Looks like, yes, there are problematic practices going on here. I'm not an expert schema diagnostician, but I can offer you two suggestion that I believe should help.
-
Read fully through this article on schema markup best practices: https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
-
If you get lost, hire David Deering's company TouchPoint Digital - http://www.touchpointdigitalmarketing.com/ - for some consulting. He's an absolute expert and can help you get your schema into guideline compliance.
I hope these resources are useful to you!
-
-
Looking into the guidelines further, I'm wondering if it's because I don't link through to checkatrade in my reviews. The other issue I'm having is the product in question are conservatory roofs. These are not products you can review on an individual item basis, as it's just one product (in two colour variations) but we don't have these all listed on the website. Instead, the reviews are about our customer service, building work and overall product review. To make this easier, this is our website: https://www.greenspaceconservatories.co.uk/ you'll see that we have info pages about our product, but we don't have product reviews. Just service reviews. Is this potentially causing a problem as well?
-
Overall traffic hasn't dropped, but organic dropped on 29th July from peaking at 232 down to 108 visits per day - which is when the Schema seems to have suddenly disappeared. But I'm guessing the drop in organic is because of the drop of visibility on the review schema, so not sure that helps me figure out what is going.
-
Hi Miriam,
Hmm maybe we have? I've put the schema markup on all pages - including the homepage - I couldn't see anything anywhere that said I couldn't do this? The platform that we have taken the reviews from has been from something called Checkatrade, but we don't reference that in the markup at all. We have the reviews dotted around the site and reference one or two on most landing pages, hence why we put the review markup across the site. We do have a testimonials section on our site which has more reviews on it, but these are added in via HTML as opposed to a widget pulling from the third party site (like the other dotted around the site). I can't see why this would be an issue though? Do I need to have links pointing back to the Checkatrade website for all reviews on the site for Google to validate my reviews?
Let me show you the markup and see if you can spot anything in there that I'm not seeing.
-
Have you also seen any impact in traffic during the same timeframe?
-
Hi Virginia,
Could you have done something to violate guidelines, like using schema markup on your website to mark up third party platform reviews or putting schema review markup on your homepage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is It Beneficial to 'Like' My Clients Google Reviews?
I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?
Reviews and Ratings | | Justine.Hedge3 -
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
Any experiences with Reviews.io?
Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
Reviews and Ratings | | the-global-communicator
https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group0 -
3rd Party Reviews - Schema Implementation
Hi, Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me: 1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review. 2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews". Below are the URLs which contains TripAdvisor rating & reviews after big image: https://goo.gl/DLpDXE https://goo.gl/EHVG7o https://goo.gl/ok6cYp Please let me know if you have any questions. Thanks, Satla
Reviews and Ratings | | TrulyTravel0 -
Schema Markup - Star Ratings
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/ I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
Reviews and Ratings | | a_toohill0 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
EKomi widget and Schema.org
Hi Everyone, I bet everybody knows eKomi. For their customers they supply widgets (javascript) which you can add to your html and displays the widget to your visitors. Some webshop alter the widget a bit and add extra html to the bottom of the widget: Company Name receives a 7.4 out of 10 out of 1100 reviews This code is dynamic and pulls data from eKomi.com. I was wondering what you guys think of this, is this spam? Will Google see it as spam?
Reviews and Ratings | | Loui-60570
Searching for "Company name" in Google will result in a SERP with both the company and eKomi on #1 and #2 with the same snippets based on the reviews on eKomi.com Let me know 🙂0 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0