Review Schema Dropped Off A Cliff!?
-
Hello everyone,
I recently implemented some review schema for my website which looked to be successful as my review stars were appearing in organic rankings with no problem! Yay! However... I've just checked in on where we are with these and they have literally dropped off a cliff and I have no idea why.
See image attached with the graph that shows our reviews looking great in July/August then dropping off w/c 26th August. I literally have no idea why this has happened. The Schema Markup Tool shows no errors or issues with the markup either.
Can anyone advise?
-
Hi Virginia,
Looks like, yes, there are problematic practices going on here. I'm not an expert schema diagnostician, but I can offer you two suggestion that I believe should help.
-
Read fully through this article on schema markup best practices: https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
-
If you get lost, hire David Deering's company TouchPoint Digital - http://www.touchpointdigitalmarketing.com/ - for some consulting. He's an absolute expert and can help you get your schema into guideline compliance.
I hope these resources are useful to you!
-
-
Looking into the guidelines further, I'm wondering if it's because I don't link through to checkatrade in my reviews. The other issue I'm having is the product in question are conservatory roofs. These are not products you can review on an individual item basis, as it's just one product (in two colour variations) but we don't have these all listed on the website. Instead, the reviews are about our customer service, building work and overall product review. To make this easier, this is our website: https://www.greenspaceconservatories.co.uk/ you'll see that we have info pages about our product, but we don't have product reviews. Just service reviews. Is this potentially causing a problem as well?
-
Overall traffic hasn't dropped, but organic dropped on 29th July from peaking at 232 down to 108 visits per day - which is when the Schema seems to have suddenly disappeared. But I'm guessing the drop in organic is because of the drop of visibility on the review schema, so not sure that helps me figure out what is going.
-
Hi Miriam,
Hmm maybe we have? I've put the schema markup on all pages - including the homepage - I couldn't see anything anywhere that said I couldn't do this? The platform that we have taken the reviews from has been from something called Checkatrade, but we don't reference that in the markup at all. We have the reviews dotted around the site and reference one or two on most landing pages, hence why we put the review markup across the site. We do have a testimonials section on our site which has more reviews on it, but these are added in via HTML as opposed to a widget pulling from the third party site (like the other dotted around the site). I can't see why this would be an issue though? Do I need to have links pointing back to the Checkatrade website for all reviews on the site for Google to validate my reviews?
Let me show you the markup and see if you can spot anything in there that I'm not seeing.
-
Have you also seen any impact in traffic during the same timeframe?
-
Hi Virginia,
Could you have done something to violate guidelines, like using schema markup on your website to mark up third party platform reviews or putting schema review markup on your homepage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would the review count be different between the Ad and the Organic result?
A client inquired about this after finding that their review count was different on their Google Ad that appeared in the map pack compared to their organic result right below it. I am stumped so any thoughts or reasoning as to why this is the case would be appreciated. See attached screenshot! Lptujep
Reviews and Ratings | | BrianAutoshopSEO0 -
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
Reviews and Google - whats their relationship?
Hi there, I am trying to do some research in the field of reviews, I have set up successful review systems for local stores, but once I get to businesses that want to get reviews for their products or not a local business I cant get it straight. What should I do, What should I avoid at all costs etc., What are the basic guidelines and advice from Google to get reviews? Please give me advice and resources to anything that would be helpful with this topic and the topics listed below What are Google restrictions and requirements for reviews in a local business and a national business? Schema markup for reviews. Product reviews vs company/store reviews Thanks I really appreciate your time and help
Reviews and Ratings | | Ruchy1 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
How to get the most reviews for in home service providers?
Most of my clients go to the clients home to provide their service. For example a plumber or a bed bug extermination. Most of my clients find it hard to ask for and get reviews even though they do a great job. Is there an app or anything else out there that makes the process easier and gets better results than just asking? Are there any review aggregator applications? Maybe an application that a client can write a review in one location and the review is pushed out to multiple sites like Google My Business or YP?
Reviews and Ratings | | PSLab0 -
Yelp hides my reviews
Hello, This is pretty frustrating. This is the third time Yelp has hidden a review for my business. I don't know why. I am trying to get lots of reviews on different platforms but I feel at the mercy of Yelp as they decide what to show and what not. I think it was triggered when I actually replied to the reviewer on Yelp. I should have done nothing I think. Any hints or reasons why this might be happening?
Reviews and Ratings | | AL123al1 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Best E-Mail Service For Customer Reviews
Hello Moz Community, I manage an online wallpaper store. The site is totalwallovering.com We already have a 5 star review form in place on all product pages with rich snippets. I want to set up my own system for e-mailing customers two weeks after they purchase wallpaper from us, in effect asking them leave us a review of the product. Most people are generally willing to do so if they get a reminder. So far in the past 6 months since we have added the review form we have gotten eight reviews. I got a call from Trustpilot last week and I really liked their system ALOT but I am unwilling to pay $600/month. I would rather have all of my reviews on my own website. I literally have thousands of past customers and would like to bulk upload them into the system so that I can generate hundreds of reviews quickly but if that is not possible I can just start with the customers I get today. I am open to any suggestions. Thanks
Reviews and Ratings | | Wesley-Barras0