What is PA and DA in SEO and how to improve it?
-
I want to understand what is PageAuthority and Domain Authority and how we scale for SEO?
Suggestions highly appreciated
-
Ed had a great answer. Make sure you have compelling, original content that is optimized for a potential query. Try to make it so valuable that people will want to link to it. Focus on good internal linking to these pages and make sure that your site is responsive and fast. If you can accomplish this, you will see increases in PA/DA. Good luck!
-
DA and PA are Moz metrics not google ones. That's the first thing to note. Moz recently made some changes to their way of calculating the metrics that made them a more accurate predictor of the ranking capability of a page.
So basically they are an integer that's arrived at by a calculation involving the number of links pointing to a page and the power and authority of those links. DA is global, so one domain in the pond of the whole internet and PA is a local to your individual site. So each page you own in the pond of your whole site.
So how do you use these metrics?
- find out whether google is ranking links and a pages 'power' or the content therein. Sometimes the first three results all have very high DA of 60-70 and 80+. This means that to compete you'll probably need to get a ton of links to your page to be in that top three.
Other times the top three can have little or no domain power and just be great articles. This is more common now.
- You can look at the PA or your individual pages and rank them according to PA. Then see where each ranks and whether there are any statistical outliers. Sometimes a page with low PA will be doing well. That's great. Other times a page will bomb and if you find that it has a low PA then you might want to insert some internal links to it to bump it up a bit.
By way of additional research look here:
https://moz.com/blog/the-new-link-explorer-is-here - rand on DA updates
https://www.mattcutts.com/blog/pagerank-sculpting/ - matt cutts on pagerank
https://www.searchenginejournal.com/pagerank-patent/250603/ - roget montti on pagerank patent and lots of _science, yo. _
Go get em!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Fintech SEO: How to Get Started
My question is how to begin developing an SEO strategy for finance and software websites as an SEO Analyst. This is two entirely different industries which have merged together into fintech and we want to start building an organic traffic roadmap as well as technical changes that come with government and finance quid-lines.
Getting Started | | praveenyadav0915
The core function it deals with are payment collection, payment disbursement, invoices, SAAS as solution, automated payments, payment links, etc.
Let me know what steps and measure need to take place before creating any roadmap.0 -
Moz DA Issue
Hey Community, This is my site which is the Best Drifitng in Australia. I am getting a problem and my site's DA is unable to show using. I want to see it as soon as possible, although I am using a premium tool. Thanks
Getting Started | | jndjue40 -
DA is not increasing!!
Hey everyone can anyone please tell me why my website DA is not increasing even though I'm making the backlinks? My website: URL
Getting Started | | Ghulam8990 -
DA PA issue
Hi, I don't understand why does the DA of my site increasing but not the PA, ay reason guys?
Getting Started | | Seotools530 -
Moz Pro for simple local seo status reporting
I have a new client on a small budget with a local yoga studio. There's been no SEO work on this site so far, so, after the basics, I plan to work through the items on this list: https://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide I'm a new Moz Pro user and am looking for advice on how to use Moz Pro tools with my client to review progress over time...a simple checklist of reports/metrics to share and track, and to use in weekly status reports. Or, in other words, how can I configure and use Moz Pro tools for basic progress tracking? This is not a sophisticated, SEO-savvy client, so I want to keep things very simple. Thanks for any ideas or pointers. Dave
Getting Started | | dgbruns0