Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SSL Importance For Backlinks
-
I am trying to build some good quality backlinks, how important is SSL for the site that we post guest blogs on? I realize that if a site does not have SSL currently, their DA will likely not go up very fast because of Google's new algorithms, but currently, I am looking at a couple sites with a DA of 40 and 41.
By the way, my site has SSL (is https).
Thanks!
-
seoman10,
I do realize that DA is not a Google metric, my thought was that SSL (or TLS) would be a factor in calculating the DA score, especially because of the recent changes Google has made with secure/not secure sites.
Thanks for your time! I consider this answered
-
Agreed, with the comment above. DA is not a Google metric neither Google has endoresed it by any mean. SSL is more of a secured page which I agree in the future they might have some major role to play. Getting a link from secured or non-secured doesn't really make a huge difference, what makes difference is that the site you are getting a link from needs to be a quality site, in terms of UI, UX, Content, Technical aspects and of course linking strategy. A poor site can be secured but then you won't be getting any benefit out of it.
-
There is a slight misconception here, DA is not a Google metric. It is a MOZ metric (and a very useful one) Google no longer publishes their authority score.
As things are currently secure webpages are not a make or break. Google says that if you are collecting people's information, payment information or other sensitive data you should use a secure page. However, if you are just telling somebody how to reinstall Windows 10 it's probably not a big deal.
It will probably become more of an issue as time goes on, but currently there are still a number of online shops which are not secure and they rank reasonably well.
That said, where ever possible always use SSL (or to give it its official name TLS).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranked #1 in Google with such a low DA (is DA not important anymore?)
Hi Guys, Would you mind helping me with the below please? I would like to get your view on it and why Google ranks a really new domain name #1 with super low domain authority? Or is Domain Authority useless now in Google? It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called https://thebeachrehab.com/ (Domain authority 13)It's ranked #1 in Google.co.th for these phrases: drug rehab thailand but also for addiction rehab thailand. So when checking the backlink profile it got merely 21 backlinks from really low DA sites (and some of those are really spammy or not related). Now there are lots of sites in this industry here which have a lot higher domain authority and have been around for years. The beach rehab is maybe only like 6 months old. Here are three domains which have been around for many years and have much higher DA and also more relevant content. These are just 3 samples of many others... <cite class="iUh30">https://www.thecabinchiangmai.com (Domain Authority 52)</cite>https://www.hope-rehab-center-thailand.com/ (Domain Authority 40)https://www.dararehab.com (Domain Authority 32) These three sites got lots of high DA backlinks (DA 90++) from strong media links like time.com, theguardian.com, telegraph.co.uk etc. (especially thecabinchiangmai.com) but the other 2 got lots of solid backlinks from really high DA sites. So when looking at the content, thebeachrehab.com has less content as well. Can anyone have a look and let me know your thoughts why Google picks a brand new site, with DA 13 and little content in the top compared to competition? I do not see the logic in this? Cheers
White Hat / Black Hat SEO | | igniterman75
John0 -
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Backlink Indexing - will this technique hurt or help?
So I came across this idea on YouTube: Indexing your backlinks. I understand its not enough to just have google crawl your pages - you want them indexed. So, if you create backlinks on say a blog or social profile, will it benefit you to have them submitted to other popular blogs, news / pr sites, video channels - of which may be unrelated - for the sole purpose of getting them not just crawled but indexed? There are SEO companies that I have seen that claim they do exactly that (publish your backlinks all over the web - making backlinks for backlinks) but in reality is this a good thing or a bad thing? Could this help rankings or hurt them?
White Hat / Black Hat SEO | | momentum_technology_services0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
How did I get over 1000 backlinks in less then a month? help?
Hi Guys I'm a newbie and just started my website, im wondering if im reading this correctly, i use a tool called my seo tools and its telling me my website zenory.co.nz has over 1600 backlinks, this is scary since the site is only 5months old and i didn't see this till at least today and i check my sites backlinks on a regular basis. However when I check with moz it says I only have 2? I'm a little confused. Any advice here? Much appreciated Thanks
White Hat / Black Hat SEO | | edward-may0 -
How to Get Backlinks to a Coupon Code Website
Hello Guys, I run a coupon code website, which by its very nature does not contain the most compelling of content. As you can probably understand, not many people are going to want to link to a page which lists a number of coupons relating to a specific online retailer. I am really struggling to come up with new and innovative ways of attracting links and wondered if anybody was in a similar position to me or could offer some advice. Would love to get some feedback. Thanks!
White Hat / Black Hat SEO | | Marc-FIMA1 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1 -
How do you deal with spammy backlinks?
One of the web designers I work with asked me to do a preliminary site assessment on a small business website. The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year. The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages. So, it made me wonder, how much damage can spammy backlinks do? What is the best practice to deal with spammy backlinks if you find them?
White Hat / Black Hat SEO | | TheARKlady0