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  4. SSL Importance For Backlinks

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SSL Importance For Backlinks

White Hat / Black Hat SEO
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  • CSBarns
    CSBarns last edited by Jan 8, 2019, 7:14 PM

    I am trying to build some good quality backlinks, how important is SSL for the site that we post guest blogs on? I realize that if a site does not have SSL currently, their DA will likely not go up very fast because of Google's new algorithms, but currently, I am looking at a couple sites with a DA of 40 and 41.

    By the way, my site has SSL (is https).

    Thanks!

    1 Reply Last reply Reply Quote 0
    • CSBarns
      CSBarns @seoman10 last edited by Jan 9, 2019, 1:10 PM Jan 9, 2019, 1:10 PM

      seoman10,

      I do realize that DA is not a Google metric, my thought was that SSL (or TLS) would be a factor in calculating the DA score, especially because of the recent changes Google has made with secure/not secure sites.

      Thanks for your time! I consider this answered 🙂

      1 Reply Last reply Reply Quote 1
      • shahryar89
        shahryar89 last edited by Jan 9, 2019, 1:11 PM Jan 9, 2019, 11:01 AM

        Agreed, with the comment above. DA is not a Google metric neither Google has endoresed it by any mean. SSL is more of a secured page which I agree in the future they might have some major role to play. Getting a link from secured or non-secured doesn't really make a huge difference, what makes difference is that the site you are getting a link from needs to be a quality site, in terms of UI, UX, Content, Technical aspects and of course linking strategy. A poor site can be secured but then you won't be getting any benefit out of it.

        1 Reply Last reply Reply Quote 1
        • seoman10
          seoman10 last edited by Jan 9, 2019, 1:10 PM Jan 9, 2019, 9:54 AM

          There is a slight misconception here, DA is not a Google metric. It is a MOZ metric (and a very useful one) Google no longer publishes their authority score.

          As things are currently secure webpages are not a make or break. Google says that if you are collecting people's information, payment information or other sensitive data you should use a secure page.  However, if you are just telling somebody how to reinstall Windows 10 it's probably not a big deal.

          It will probably become more of an issue as time goes on, but currently there are still a number of online shops which are not secure and they rank reasonably well.

          That said, where ever possible always use SSL (or to give it its official name TLS).

          CSBarns 1 Reply Last reply Jan 9, 2019, 1:10 PM Reply Quote 2
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