How many keywords do you recommend tracking?
-
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations!
Thank you!
-
thanks again!
-
I have had an account at SEMrush for a long time and they have a long history of what I track.
-
Can I ask why you use SEMRush vs. Moz to create your keyword baskets.
Thanks!
-
This is fantastic! Thank you!
-
I track "baskets" of keywords.
Let's say I am running a website about hammers and I want to rank #1 for the root keyword of "hammers". Early in the planning of this business and its website I do keyword research and determine that I will be selling hammers made by different companies (with a number of models from each company), hammers used by different occupations (and numerous hammers for some occupations)... I will also have lots of articles about hammers that include: how to select them, how to use them, how to avoid injuries, care of your hammer, etc.
So I am going to go for the root keyword of "hammers" (which might take several years to accomplish - but I am the hammer man and I plan to hammer at this until everyone else drops dead).
Then starts my baskets, each will be a keyword "project" at SEMrush. These keyword projects will each have many keywords tracked. We might have a few dozen projects running for this website. These will track website performance for different parts of the attack. Knowing where you are succeeding, where traction is hard to get, where you are making money, etc.
BRANDS: Estwing (and a keyword for each type of hammer, perhaps weight as well, or length), then Black and Decker, Kobalt, Irwin, Vaughan, etc.
HAMMERS by OCCUPATION: carpenter, mason, auto body, etc.
**ARTICLES: ** how to select, how to use, types of handles (wood, drop forged, fiberglass), how to care for, safety (each of these will have several articles)
REVIEWS: field tests of many types of hammers
RELATED PRODUCTS: that can be sold beside hammers
OTHERS: that will be discovered as the project progresses
Now we start a content attack and a battle that will advance across time, tracking keywords on all of these levels, using sales data and profit margins as we learn them to prioritize the attack.
Your website might be smaller. Your content attack might be simpler. Your industry or business might have broad or narrow product lines and content opportunities.
So the number of keywords tracked might be dozens, hundreds or thousands. You might have a nascent site and be tracking long tail easy, or you might have a mature site and be tracking mainly single-word root keywords.
I track a lot of keywords. But each day I mainly look at the progress of the baskets, looking at individual keywords occasionally, but focusing on the big picture. I load the baskets at the start of the project, knowing that I might not get to writing for some of those keywords for weeks, months or years - depending upon the size of the project. As the project advances and I populate the keywords and the baskets, things start moving up, up, up. That is what energizes me and keeps me on the attack. A person's mental state is worth a million dollars. The taste of blood and money is worth even more. It helps keep me motivated and keeps me hammering hard.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and content query
Hi we are in the process of redesigning a web site and I’m looking to ensure each of the pages are correctly optimized. I’m concerned that some of the pages do not allow for text or content . From an optimization perspective is there a general rule around the amount of text a page should have and the amount/ration of keywords they should contain? Any advice would be much appreciated.
Keyword Research | | aplnzjune180 -
Any way to track rank of a URL for keyword BEFORE setting up in Rank Tracker?
Hello all I realize this data is probably impossible to get but thought I would take a chance and ask. Anyone know of a way to see ranking for a URL for a keyword before being setup in Rank Tracker? Would love to see how a URL moved up and down over time prior to tracking. I know its a long shot but if anyone knows its the Moz community! Have a great day people.
Keyword Research | | S2RSolutions0 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0 -
Scoring with one keyword in two languages
I would like to read your advice on using 1 keyword in two languages for one landing page. Perhaps it's better to use the keyword in two different language sites, or what do you advise?
Keyword Research | | U-Digital0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0