Does the traffic that a page get affects the page ranking?
-
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
-
Yes, the traffic that a page receives can indeed affect its page ranking in search engine results. Search engines like Google use a variety of factors to determine the relevance and authority of a webpage, and user traffic is one of those factors. When a page receives a high volume of traffic, it suggests to search engines that the content is valuable and relevant to users. As a result, the page may be rewarded with a higher ranking in search results.
However, it's important to note that traffic is just one of many factors that influence page ranking. Other factors such as the quality of the content, backlinks from authoritative websites, mobile-friendliness, page load speed, and user engagement also play a significant role.
Regarding the project "los 10 mejores casinos online" during the time you worked on it, the success of the project likely depended on various factors, including the quality of the resource, the relevance of the content, the user experience, and possibly the competition in the online casino industry. While traffic is important for visibility and potentially higher rankings, it's not the sole determinant. A high-quality resource with valuable information and a positive user experience can attract both traffic and positive recognition from search engines, ultimately contributing to the success of the project.
-
Thumbs up, checking Ad Rank is for relevancy is a pretty cool idea - thanks for reminding me there's a whole other world out there besides SEO!
-
There's some good discussion above and interesting ideas but ultimately none of us can know or confirm this 100%.
There is a general idea that links are only valuable if they drive traffic.
An extension of this idea comes from the notion that "drive traffic" means, the page or site in question receives organic visits.
The best way Google could guess this without "cheating" is through CTR and average position.
So if you have a link from a page which has zero visibility across keyword group or low rankings, it's fair to assume it gets no traffic.
If it has no traffic, Google probably deems it less valuable...
...and thus you could argue this means that "yes, the traffic a page gets affects the page ranking" indirectly.
It could also be seen as chicken/egg in terms of the page itself becoming "stronger" having received organic traffic.
/My rambling thoughts,
Nick
-
Very helpful answer.
I recently had a training on Digital marketing and they mentioned that what affect your page ranking is:
1. Quality of the site: Load time, UX
2. Trustworthiness: Backlinks from trustworthy sites
3. Popularity: Site's traffic & Page visits
4. Authority: Combined measure of Trustworthiness and Popularity
Now it is clear to me that this is meant to page visits from organic traffic.
-
Not traffic on its own. CTR and low bounce have been demonstrated to have an impact, but that's traffic and behaviour from organic results, not PPC.
-
Thanks for your answer.
I thought traffic affects the page ranking. The more popular the page (more traffic), the higher will be in SERP. Therefore if we want to improve the ranking of a page to bring more traffic through PPC will have a positive impact on the Organic page ranking. Any thoughts on this?
-
Answering your question title directly, ignoring your PPC extension. The traffic a page gets organically can affect rankings. People have carried out research in the past that demonstrates that CTR and bounce rate can affect future rankings. That said, Google may have adjusted that out now that people are aware as it could potentially be manipulated...
-
An interesting question...
Directly, no, Google state that PPC spend won't affect rankings. However, it's an interesting concept, if Google knows that a term you are using as a PPC keyword is driving traffic with a low bounce rate, that would indicate the page is relevant... therefore should it not rank more highly organically... who knows... Even if it has an impact, I wouldn't expect it to high up the list, so I wouldn't include those pages/terms purely for that reason.
That said, Google Ads can give you some useful insight into Google's opinion of your pages for specific keywords. If your Ad Rank is low for a page/keyword combination, then it is unlikely to rank well organically. You can look at "Landing Page Experience" and to a lesser extent "Expected CTR" to get an idea of which areas to target, improving those metrics on Ads could, based on the actions you would have likely had to have taken, improve your chances organically too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank checking tool for keyword analysis
We are looking for an ideally free suitable rank checking tool to perform a keyword analysis. Previously we used Firefox Rank Checker but currently this is not working effectively as it once did. We use Authority Labs as a paid tool to track rankings but this is a rank tracking platform and not so effective for a once-off rank check to perform a keyword analysis. Any thoughts, help or ideas here would be super appreciated!
Keyword Research | | Gavo0 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
One page for each keyword?
Hi guys Im little lost here and someone may help me. I want to top rank for these 3 keywords bellow: medical practice solution
Keyword Research | | phlcastro
medical practice software
medical practice system For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird. So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked? Thanks in advance. Best regards.0 -
Any thoughts on how to reverse engineer a well-performing page?
I am working with a client (http://healthagy.com) to help drive traffic around specific health topics around clinical research. I'm stumped about how one of the pages (http://healthagy.com/botox-for-migraines-6-things-you-need-to-know/) can get around 5,000 visits a month, while the next most-visited page gets around 200. I don't know if we just got lucky or it was the right place/right time or what. I'm trying to figure out what I can research about this page to get insights to build more great content around other topics. Any ideas?
Keyword Research | | chiphanna20 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Product Page is Battling with Homepage in SERPs
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords. I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences) In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage. One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however). If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week. Thanks,
Keyword Research | | CleanEdisonInc0 -
Keyword Ranking Issue
For one of my campaigns I have running all the keywords are appearing as having a position > 50, when in fact I know these keywords are appearing on the top 5 pages of Google after a manual search. Can anyone have a solution for this? Thanks
Keyword Research | | dancody20 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0