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    4. Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?

    Algorithm Updates
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    • NBJ_SM
      NBJ_SM last edited by

      After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day.

      Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady,  or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?

      1 Reply Last reply Reply Quote 2
      • neoweezy
        neoweezy Subscriber last edited by

        Crazy, it happened to me, i had my South African entertainment blog traffic drop in half (HiphopZa Amapiano). Others all dropped by more than 90%, funnily the contents are very great, good practices ere observed. It's quite painful y'all. Only my South African music download blog survived a bit. Damn!

        1 Reply Last reply Reply Quote 0
        • newhazel
          newhazel last edited by

          @newhazel said in Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?:

          I’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.

          I’m in a challenging situation and could use some advice. Since the March 2024 core update, our website has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.

          1 Reply Last reply Reply Quote 0
          • newhazel
            newhazel @jasongmcmahon last edited by

            @jasongmcmahon

            Thanks for reply Jason,

            This is my website, "https://www.stardewvalleyapk.me/", and I am tracking StarDew Valley Apk and StarDew Valley on it. I am targeting these keywords to boost traffic again.

            1 Reply Last reply Reply Quote 0
            • newhazel
              newhazel last edited by

              Hi everyone,
              Same issue in March 2024 Update

              I’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.

              1 Reply Last reply Reply Quote 0
              • jasongmcmahon
                jasongmcmahon @NBJ_SM last edited by

                Hi,

                What's the URL & What keywords are you tracking?

                newhazel 1 Reply Last reply Reply Quote 0
                • willcritchlow
                  willcritchlow last edited by

                  I think you know this, but there is no way of guaranteeing getting back to your prior traffic levels in short order (or +25%), nor keeping it steady. Algorithm updates can fundamentally change the winners and losers in a given segment, and there may be no quick win to return to old results as the underlying variables have changed.

                  Some ideas and thoughts though:

                  1. I don't know what kind of site you are running, but with ecommerce / lead gen sites, we have sometimes seen that this kind of core update can lead to a traffic drop without a drop in true performance (sales / leads) because the update was actually aligned with user expectations and dropped in areas where you weren't performing anyway (see e.g. slide 116 onwards in my colleague's presentation here). If you happened to find that you were in this situation, you may find that you can make the case to the business that the situation isn't as dire as it seemed at first
                  2. For practical ideas, I'd advise checking out Marie Hayne's work - see for example her presentation at our recent SearchLove conference in Boston on practical tips for improving EAT (Expertise Authoritativeness Trustworthiness)

                  Good luck!

                  1 Reply Last reply Reply Quote 1
                  • NBJ_SM
                    NBJ_SM last edited by

                    Hi Joe!

                    Thanks for your response! Much appreciated!

                    We have not audited the site, we are not even on Search Console. Resources are very limited as I am the only person working on this and don't have the technical skills or support to do any of that.

                    I have been doing basic on-page SEO but can't bring up the numbers after the core algorithm update. I tracked the drop on June 4th on Google Analytics. All the articles we used to rank high for organically dropped significantly (#35, #62, #15 etc when they used to be in the top 10).

                    I have only been able to track keywords through Moz. A few keywords that used to rank #1 are now #51. I also wonder if it's because of our ad to content ratio. It's not the most aesthetically pleasing or user-friendly site.

                    jasongmcmahon 1 Reply Last reply Reply Quote 2
                    • jasongmcmahon
                      jasongmcmahon last edited by

                      Hi there,

                      What efforts have you made to date?

                      Have you audited the site in more detail?

                      • Where the drops occurred via Search Console?
                      • What keywords dropped the most & when
                      • Audited your website to see if there are any technical issue?
                      • Conducted a backlink audit - do you acquire backlinks

                      You appear to lack the basics such as:

                      • meta-data
                      • alt tags
                      • substantial content, possibly due to the lack of a content strategy

                      25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.

                      1 Reply Last reply Reply Quote 2
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