Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
-
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day.
Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
-
Crazy, it happened to me, i had my South African entertainment blog traffic drop in half (HiphopZa Amapiano). Others all dropped by more than 90%, funnily the contents are very great, good practices ere observed. It's quite painful y'all. Only my South African music download blog survived a bit. Damn!
-
@newhazel said in Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?:
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
I’m in a challenging situation and could use some advice. Since the March 2024 core update, our website has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Thanks for reply Jason,
This is my website, "https://www.stardewvalleyapk.me/", and I am tracking StarDew Valley Apk and StarDew Valley on it. I am targeting these keywords to boost traffic again.
-
Hi everyone,
Same issue in March 2024 UpdateI’m in a challenging situation and could use some advice. Since the March 2024 core update, our site has suffered a significant loss of 40-50% in traffic. Despite various efforts, including adding metadata to our content (which was previously lacking), the traffic fluctuations have continued. Just last week, we experienced a brief return to "normal" traffic for one day, followed by a 30% dip the next day.
-
Hi,
What's the URL & What keywords are you tracking?
-
I think you know this, but there is no way of guaranteeing getting back to your prior traffic levels in short order (or +25%), nor keeping it steady. Algorithm updates can fundamentally change the winners and losers in a given segment, and there may be no quick win to return to old results as the underlying variables have changed.
Some ideas and thoughts though:
- I don't know what kind of site you are running, but with ecommerce / lead gen sites, we have sometimes seen that this kind of core update can lead to a traffic drop without a drop in true performance (sales / leads) because the update was actually aligned with user expectations and dropped in areas where you weren't performing anyway (see e.g. slide 116 onwards in my colleague's presentation here). If you happened to find that you were in this situation, you may find that you can make the case to the business that the situation isn't as dire as it seemed at first
- For practical ideas, I'd advise checking out Marie Hayne's work - see for example her presentation at our recent SearchLove conference in Boston on practical tips for improving EAT (Expertise Authoritativeness Trustworthiness)
Good luck!
-
Hi Joe!
Thanks for your response! Much appreciated!
We have not audited the site, we are not even on Search Console. Resources are very limited as I am the only person working on this and don't have the technical skills or support to do any of that.
I have been doing basic on-page SEO but can't bring up the numbers after the core algorithm update. I tracked the drop on June 4th on Google Analytics. All the articles we used to rank high for organically dropped significantly (#35, #62, #15 etc when they used to be in the top 10).
I have only been able to track keywords through Moz. A few keywords that used to rank #1 are now #51. I also wonder if it's because of our ad to content ratio. It's not the most aesthetically pleasing or user-friendly site.
-
Hi there,
What efforts have you made to date?
Have you audited the site in more detail?
- Where the drops occurred via Search Console?
- What keywords dropped the most & when
- Audited your website to see if there are any technical issue?
- Conducted a backlink audit - do you acquire backlinks
You appear to lack the basics such as:
- meta-data
- alt tags
- substantial content, possibly due to the lack of a content strategy
25% by the end of the month doesn't sound realistic, an external agency probably won;t turn anything around in less than a few months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
Google Sign-In increasing organic encryption keywords?
I am curious how brands that have implemented Google Sign in dealing with the organic encryption keywords. Have encrypted keywords increased after applying Google Sign-in?
Algorithm Updates | | LNEseo
How are you dealing with the missing keyword information?0 -
Microsites for Local Search / Location Based sites?
Referring to the webinar on SEOMoz about Local Search that was presented by Nifty Marketing (http://www.seomoz.org/webinars/be-where-local-is-going). I have a question my client asked us regarding why we broke out their locations into microsites, and not just used subfolders. So here are the details: The client has one main website in real estate. They have 5 branches. Each branch covers about a 50 mile radius. Each branch also covers a specialized niche in their areas. When we created the main site we incorporated the full list of listings on the main site; We then created a microsite for each branch, who has a page of listings (same as the main site) but included the canonical link back to the main site. The reason we created a microsite for each branch is that the searches for each branch are very specific to their location and we felt that having only a subfolder would take away from the relevancy of the site and it's location. Now, the location sites rank on the first page for their very competitive, location based searches. The client, as we encourage, has had recommendations from others saying this is hurting them, not helping them. My question is this... How can this hurt them when the microsites include a home page specific to the location, a contact page that is optimized with location specific information (maps, text, directions, NAP, call to action, etc.), a page listing area information about communities/events/etc., a page of the location's agents, and of course real estate listings (with canonical back to the main site)? Am I misunderstanding? I understood that if the main site could support the separation of a section into a microsite, this would help local search. Local search is the bread and butter of this client's conversions. AND if you tell me we should go back to having subfolders for each location, won't that seriously hurt our already excellent rankings? The client sees significant visitors from their placement of the location URLs. THANKS!
Algorithm Updates | | gXeSEO
Darlene1 -
Where can I find research on consumer search habits for fashion items?
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort. Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
Algorithm Updates | | richdan1 -
Youtube dofollow link to web site
Is there still a dofollow link back from a youtube channel to your web site? I filled in the site url in the profile, which in my understanding used to be the single dofollow link back to your web site. However, when I view the page source for the youtube channel it shows up as a nofollow link. Also, in OSE the link does not appear. Has this changed or am I just not doing this correctly?
Algorithm Updates | | uwaim20120 -
When Google crawls and indexes a new page does it show up immediately in Google search - "site;"?
We made changes to a site, including the addition of a new page and corresponding link/text changes to existing pages. The changes are not yet showing up in the Google index (“site:”/cache), but, approximately 24 hours after making the changes, The SERP's for this site jumped up. We obtained a new back link about a couple of weeks ago, but it is not yet showing up in OSE, Webmaster Tools, or other tools. Just wondering if you think the Google SERP changes run ahead of what they actually show us in site: or cache updates. Has Google made a significant SERP “adjustment” recently? Thanks.
Algorithm Updates | | richpalpine0 -
Can someone explain a few hopefully simple questions for me please
Hi everyone First off for local seraches I rank very well pretty much all on first page and high up too. I am also attempting to rank well for the search term 'independent mortgage advice' I currently rank third on page 2 for the above search term. I am happy with this progress as the site is only 3 months old. I am UK based, have a .co.uk domain and although my site server is located in Germany (1and1) I have changed the geographical location in webmaster tools. My competitive domain analysis gives me the follwing results: Domain Authority: 14 Domain MozRank: 2.44 Total Links: 110 Ext. Followed Links: 19 Linking root Domains: 13 Followed Linking Root Domains:9 Linking C-Blocks: 8 Compared to my competitors around me these figures are terrible so why am I doing relatively well and how can I increase some of these figures such as Domain Authority & Domain Mozrank? The page I'm referring to is http://www.keystonemortgages.co.uk I am a novice so please don't mind calling me a numpty if it appears obvious to you Jason PS is it frowned upon to post links with title keywords here?
Algorithm Updates | | JasonHegarty0