undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Reporting & Analytics
  4. Branded terms CTR drop

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Branded terms CTR drop

Reporting & Analytics
6
7
2.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Algorhythm_jT
    Algorhythm_jT Subscriber last edited by Feb 17, 2020, 11:45 AM

    Moz Hivemind,

    I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months.

    Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected.

    They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year.

    I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue?

    As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here?

    Thanks so much.

    1 Reply Last reply Reply Quote 1
    • Martijn_Scheijbeler
      Martijn_Scheijbeler last edited by Apr 24, 2020, 12:37 PM Apr 24, 2020, 12:37 PM

      Yes, first lesson: don't anchor text spam your site in comments like these as it's pretty obvious you tried to score a link with this comment. So stop doing that and focus on creating actual value.

      1 Reply Last reply Reply Quote 2
      • topic:timeago_earlier,2 months
      • Algorhythm_jT
        Algorhythm_jT Subscriber last edited by Feb 18, 2020, 11:05 AM Feb 18, 2020, 11:05 AM

        Thanks everyone, all good answers, Title tags I will take a look at, but shouldn't have changed a great deal if at all... but the devil is in the detail.

        Branded search ppc will definitely have played a part as well, including their own activity.

        1 Reply Last reply Reply Quote 1
        • Martijn_Scheijbeler
          Martijn_Scheijbeler last edited by Feb 17, 2020, 8:02 PM Feb 17, 2020, 8:02 PM

          Do they have any insights from Google Ads on their branded keyword campaigns? That would usually be my first guess, somebody started bidding on their brand keywords which would take at least 10% away likely from your regular organic clicks by just pushing it down the page.

          1 Reply Last reply Reply Quote 2
          • EGOL
            EGOL last edited by Feb 17, 2020, 7:18 PM Feb 17, 2020, 7:18 PM

            Go to archive.org to see your old title tags.

            1 Reply Last reply Reply Quote 2
            • Nozzle
              Nozzle last edited by Feb 17, 2020, 7:12 PM Feb 17, 2020, 7:12 PM

              They swear the meta descriptions were unchanged, what about the title tags?

              1 Reply Last reply Reply Quote 2
              • EGOL
                EGOL last edited by Feb 17, 2020, 4:20 PM Feb 17, 2020, 4:20 PM

                Your SERP CTR can drop when Google changes the SERP interface.  They can slap more images, ads, videos, "people also ask" , news and various types of rubbish that absorb the clicks before your organic rankings are seen.    Competitors above or below you could start adding kickass prices, free shipping, or free beer to their title tags.

                .... but, my usual suspicion is that the developers monkeyed with something.

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • inhouseninja

                  50% Drop in ALL Traffic Post June Update

                  traffic direct traffic analytics

                  We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site

                  Reporting & Analytics | Sep 8, 2022, 8:51 PM | inhouseninja
                  0
                • SharonEKG

                  Impressions clicks and traffic drop

                  Hello,
                  So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
                  for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
                  different hostings different CMS, no link between them.   i just cant put my finger what is going on. anyone got any idea what is going on?

                  Reporting & Analytics | Oct 6, 2023, 7:59 AM | SharonEKG
                  0
                • davidwang

                  Lower Impression higher clicks and CTR Compared to Previous Month?

                  I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September:
                  Total clicks: 5071
                  Total impressions: 83429
                  Avg. CTR: 6.08%
                  Avg. Position: 28.4 October:
                  Total clicks: 5695
                  Total impressions: 79366
                  Avg. CTR: 7.18%
                  Avg. Position: 28.9

                  Reporting & Analytics | Nov 2, 2017, 1:04 PM | davidwang
                  0
                • A_Q

                  Collecting post codes / zip codes in Google Analytics - Terms of Service

                  Hi Mozzers, Just reading up on Google Analytic's Terms of Service and wondering if collecting post codes / zip codes (from a website's 'Find my nearest...' tool) adhere's to the following: "You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google." What do you think?

                  Reporting & Analytics | Nov 1, 2016, 7:12 AM | A_Q
                  0
                • ProMOZ123

                  Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.

                  Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content. Anyone able to offer any ideas why? Thanks

                  Reporting & Analytics | Nov 13, 2015, 2:57 PM | ProMOZ123
                  1
                • Britewave

                  Adwords start Organic traffic SIGNIFICANTLY drops

                  I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!

                  Reporting & Analytics | Oct 22, 2014, 6:31 PM | Britewave
                  0
                • mblsolutions

                  Average Session duration has dropped on May 12th and not recovered

                  Hello, On May 12th my average session duration within Google Analytics went from 1.12 seconds to 10 seconds. Every month since then it has had an average session duration of around 10 seconds. My traffic over this time has increased. I am concerned that the website is being attacked by bots. What should I be looking out for to work out what is happening? Many thanks for your help.

                  Reporting & Analytics | Aug 5, 2014, 1:56 PM | mblsolutions
                  0
                • IMM

                  Do misspelled brand queries count as branded keywords?

                  Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.

                  Reporting & Analytics | Sep 11, 2012, 1:50 PM | IMM
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.