Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should I name my Wordpress homepage?
-
I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name - right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine.
But I've started to get warning that it is an issue because it creates redirects. For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home
But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should.
Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO?
With thanks in advance for your help.
-
"The primary domain will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do? "
I would call the homepage "Home" for the clients Because is ideal for breadcrumbs. In some situations especially e-commerce, it might be smart if it's a very well-known brand do use the well-known brand name as a homepage. For instance, switching "Home" with "Bestbuy"
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
See: https://yoast.com/breadcrumbs-seo/
the SERPS will show
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
<title><strong>This is an example page title</strong> - <strong>Example.com</strong></title>
Yoast SEO offers an easy way to add breadcrumbs to your WordPress site via PHP. It will add everything necessary not just to add them to your site, but to get them ready for Google. Just add the following piece of code to your theme where you want them to appear:
`if ( function_exists('yoast_breadcrumb') ) { yoast_breadcrumb( ' ','` `' ); } ?>`
-
If you have old you are I was like example.com/index.html or something like that. You can use this fantastic tool below the one labeled number two it is a miracle tool in my opinion for rewriting URLs U can write in anything in the custom URL and have it added to your htaccess file or nginx config file and you're up and running
-
https://yoast.com/research/permalink-helper.php (love this tool)
-
<label for="struct1">Default
?p=123
</label> -
<label for="struct2">Day and Name
/%year%/%monthnum%/%day%/%postname%/
</label> -
<label for="struct3">Month and Name
/%year%/%monthnum%/%postname%/
</label> -
<label for="struct4">Category - Name
/%category%/%postname%/
</label> -
<label for="struct5">Numeric
/archives/%post_id%
</label> -
custom you can use /%postname%/ or anything
<label for="struct1"></label><label for="struct2"></label><label for="struct3"></label><label for="struct4"></label><label for="struct6">Custom: or add what you want to change no matter what the URL</label>
RedirectMatch 301 ^//([^/]+)$ https://yoast.com/help/my-redirects-do-not-work//$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([^/]+)/.html$ https://homepage.com/$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ https://homepage.com/$4
<form method="post">```
Even for NGINX> <form method="post"> > > Add the following redirect to the NGINX config file: > > ``` > rewrite "^/index.html" https://homepage.com/?p=$ permanent; > ```</form> If you’re moving your WordPress site to an entirely new domain, you’ll need to perform a domain redirect to avoid losing your content’s SEO. These instructions assume that you’ve backed up your site and[ moved it to its new domain](https://wordpress.org/support/article/moving-wordpress/). To perform this redirect, open up your _.htaccess_ file, and add this code to the top: `#Options +FollowSymLinks RewriteEngine on RewriteRule ^(.*)$ http://www.newsite.COM/$1 [R=301,L]` Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. * https://wordpress.org/support/article/creating-a-static-front-page/ * https://www.wpbeginner.com/wp-themes/how-to-create-a-custom-homepage-in-wordpress/ * **Big photos** * https://i.imgur.com/U3rPAox.png * https://i.imgur.com/IR8plPZ.png * If you like APIs * https://developer.wordpress.org/themes/functionality/custom-front-page-templates/#is_front_page * https://wpengine.com/resources/wordpress-redirects/ Hope this helps & is not to overkill, Tom [IR8plPZ.png](https://i.imgur.com/IR8plPZ.png) [U3rPAox.png](https://i.imgur.com/U3rPAox.png) [GH6TeOJ.png](https://i.imgur.com/GH6TeOJ.png) [1ae8hu6.png](https://i.imgur.com/1ae8hu6.png)
-
-
Thomas is making the right point that you do always want your domain to point to your homepage. How you "name" it depends on the platform you are using. Mine was a Wordpress question. But a traditional website used to call the homepage index.html and the browser or server knows to resolve to that for the homepage.
That's oversimplified, but the point is that it depends on the platform, but regardless of how you get there, you want your domain to go to your homepage.
-
Tom,
I appreciate your reply and attempt to help. But I'm not sure you understand what I am asking. I understand the concept of the root domain and redirect, etc well.
The primary domain, will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do?
-
Is it advisable to make a different name for your homepage and still get it ranked on search Engine? I open a new blog so that is what I want to know.
Thank you.
-
Name it https://ourdomain/
I would be extremely wary of creating a subfolder for the homepage. I would name the page home in the navigation name it whatever the site name is in the title tag.
To learn more about the title tag please read here https://moz.com/learn/seo/title-tag
if you are thinking of re-creating your URL structure in the same manner in which you demonstrated that you strongly recommend against it.
people who understand how to navigate websites and there are very many of them will go back to the/ after .com or whatever your URL TLD is I would strongly recommend against using /home unless you are redirecting from your old site to your new site which then I would strongly recommend redirecting both .com/home & .com/ to the same homepage that is simply one "/" after the TLD or .com
I hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you delete an admin user in wordpress that wont delete
I hired an indian company to do some work on three sites that I own. I used a freelancing platform and they have been banned and now when i check in my wordpress sites, the admin user will not delete. Everytime i try and delete them it comes back. I change the password and the email address, but when i check a couple of hours later it comes back again, giving them full control over my sites which they are playing around with. any help would be great. I have tried going into the cpanel but it still will not delete. my hosting company has tried to delete them but it is not working
Technical SEO | | in2townpublicrelations0 -
2 Versions of Same Homepage
We want to show new and returning visitors different versions of our homepage (same URL) What, if anything, should we use as the markup to tell Google what we are doing?
Technical SEO | | theLotter
Any danger that Google will think we are cloaking? Thanks!0 -
Wordpress versus html and google ranking
My current SEO has always recommended that I take my site to wordpress. I really don't want to move to wordpress. I don't like it... I just like writing code in raw html, css, and script. I feel like I have more control that way. Wordpress just seems like a platform for blogs (I have my blog in wordpress). My question is, do wordpress websites typically rank better? Is there benefit to moving to it?
Technical SEO | | CalicoKitty20000 -
Wordpress categories causing too many links/duplicate content?
I've just added categories to my wordpress site and some of the posts show in several of the categories. Will this cause me duplicate content problems as I want the category pages to be indexed? Also as I add more categories I'm creating more links on the page. They can't be seen to the user as I have a plugin that creates drop down categories. When I go to 'view source' though all the links are there so google will see lots of links. How can I fix the too many links problem? And should I worry about duplicate content issue?
Technical SEO | | SamCUK1 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0 -
Hyphenated Domain Names - "Spammy" or Not?
Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES - I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?
Technical SEO | | dcmike0 -
How do I add meta descriptions to Archives in Wordpress?
My most recent crawl returned a number of 'missing meta description' errors, and when I checked individual URLs, it turned out they were Wordpress Archived pages - for individual months and days (e.g. http:// .../2011/01). What's the best way to go about adding descriptions to these pages, if at all? Or should I have these pages not be indexed? I am using the All in One SEO plugin, so maybe there is an easy fix through this plugin, or it may be the cause of these errors? Any help is appreciated, thanks in advance! **EDIT After looking it up further, I have decided to use noindex for Archives, which should solve my problem right? Or is there a benefit to having those archived pages?
Technical SEO | | NetPicks0 -
Duplicate canonical URLs in WordPress
Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
Technical SEO | | robertdempsey
With the plugin disabled + NO "remove action" - a single canonical tag
With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey0