What is a Good Keyword Volume Score?

[randfish]

Hi All!

Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume.

Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range.

If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it.

As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about.

p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).

[Omhiware]

if You are a huge site with a good domain authority any keyword difficulties are easy for you to rank but if you are a small brand new site Then try to rank for the low competition keyword and keep increasing the competition score as you grow

[AzadSeo373]

Hi Everyone, I have a gaming blog when I tried Moz pro first time for my blog and keyword research I was impressed so much. Moz gives the exact volume of all keywords.

[Hassan.564]

Moz is the best tool for providing the keywords difficulty. It is the best ever tool which I recommend to everyone, I personally believe that it shows the KD of any keyword almost correctly than others. You can check each keyword difficulty even if you are checking the KD for carpet installer in Dubai.

Cheers!

[waqar76]

please tell me 201-500  mean...?

[Saihiware]

Same problem is with me can’t solve the issue

earncash.tech

[azilorganic]

Thanks a lot.

I don't know if it's  possible to share my link to get more explanation, I share it .

could you please give me your idea?

https://azilorganic.com

[BIM.us]

Hi there! It is very simple, you only have to go to the Keyword Research tab on the left and select the option "Explore by Site" or "Site OVerview."

After doing so, you will be finding keywords from a given domain, in this case, yours. Remember changing the language!!! Otherwise, nothing will come up.

[BIM.us]

Hi Anualam, I can relate to your question because we work with clients located in different places, and in some cases, this data has not yet been collected. That said, I will give you a few ideas hoping you can combine them or test them,  but you will need to be willing to learn about SEO.

1.- When it comes to research, the volume is important but more important is understanding how those volumes reflect the behavior of a certain group. Understanding how people search is crucial because it helps us reframe our content and get to those people easier. Think of research as an opportunity to make educated guesses. Nothing has to be precise, you will see how well you are doing later on by monitoring your campaigns.

2.- I think that being precise is important, but one metric is not enough to put things in perspective. Your subscription comes with more tools, the idea is that you combine them and make the most out of this iterative process.

This is a list of things that you can do to make your research process pay off:

a) When doing keyword research, you can also use links instead of keywords. That way, by entering the URL of competitors within your niche located in Colombia, you will see what keywords they are using in their pages to drive traffic. This is useful because beyond testing how good their performance is, you can find other opportunities if you look at their backlink profile, etc. It can also be the case (it happens often) that the websites of your competitors are not optimized, therefore, it is not a worthy reference for you, on the other hand, it means that you have many more opportunities in the keyword landscape.

b) Try looking for competitors that belong to your niche but are serving other areas, for example, Mexico, Argentina, or as we do it, United States. If you pay close attention to the data and you use a representative group of companies, you will advise opportunities for your keyword research since they are using similar words that are working in their area. After finding what keywords they use, and reviewing their best pieces of content, evaluating their backlink profile and determining how good of a fit these companies are to your research purposes, you will have to localize those keywords. I am not suggesting you translate them to Spanish, you have to localize it. that means that you understand how you can rephrase it in your area so that it makes sense.

c) Test and combine these ideas by creating blogs, updating the content of your webpage, creating or adapting your advertising strategy, and try to interpret the results to improve your performance. That is what research in this context means to me.

If you need anything else, let me know and I will be glad to help you. I am just getting started but I will be glad to share what I know if that can improve your chances for success.

[thematter]

i Have been using moz for key world on zee world niche.

moz is the perfect tool for link building and analysis.

[Anualam]

Recently we bought the Moz tool but when using the Keyword Explorer tool it shows NO DATA for the monthly volume data for our keywords based in Colombia. How can I find an alternative way for this huge inconvenient? Tech Helper

[Ravish0542]

How do I find keywords for my site? This is my site https://cscvlesupport.com

[hellosir]

Moz is good but I wan more data  many time low competitive keyword I search no data  monthly volume .when I work on my site myspiritualguru its Hindi site  your work is grate just need little more info sir.

[NIlle-illu]

HI I see that this is  rather old post, but ill ask anyway. I run an lgbt business, and when I search at Moz almost none of the gay words i search as f.eks "Gay wedding cards" there are only data on a few of the words. Am I doing something wrong or is it that none of these words have been collected by Moz?

• Nille

[hamedskandari]

Thanks

I don't know if it's  possible to share my link to get more explanation, I share it .

could you please give me your idea?

https://hamedeskandari.ir/

[Jimmeh]

Try and use Express VPN and link yourself to that localized server. One you are connected, try using Predictive Query to determine what keywords are being searched for, and if indeed nothing comes up within PQ at all.

[BAconsumidor]

Hello,

Recently we bought the Moz tool but when using the Keyword Explorer tool it shows NO DATA for the monthly volume data for our keywords based in Colombia. How can I find an alternative way for this huge inconvenient?

Thanks,

Daniel C.

[abdulmaajied]

Hi Russ,

When you say:** "Google Keyword Planner combines similar words together for volume"**

Is it not perhaps because Google treats similar keywords as one keyword?

Or is it because Google uses LSI to find synonyms of words you want to rank for.

"LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “collectors”, “automobile”, “Bentley”, “Austin” and “car auctions”."

Taken from: https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/

So as you can see, all the words Google groups in keyword planner would be relevant since if I want to rank for "collector's cars" then I would want to know what are all the monthly search volume for the all possible variations of that keyword which I want to rank for.

Am I missing something here?

Would like to know your thoughts. 
Thank you in advance.

[rjonesx. 0]

Hi LAJ,

I am Russ Jones, Principal Search Scientist at Moz, and I am primarily responsible for our keyword volume model. This is a common question we get at Moz and there are typically 3 parts to the issue:

1. Google Keyword Planner combines similar words together for volume. For example, take the term "stepping stone molds". Google actually combines the volume of at least 4 keywords "stepping stone molds", "stepping stone mold", "step stone molds", "step stone mold". So, when you see Google's numbers for the term, you are actually seeing the combined volume. There are certainly even more variants (misspellings for example) that Google combines into that phrase. Google doesn't tell us, which is why we use clickstream data to build our models against Google volume. We call this the "disambiguation" problem.

2. Our model is intentionally conservative. Our models are intended to give users a conservative estimate so they don't over-estimate potential traffic and then waste resources (dollars, time, etc) on terms that just don't deliver the traffic. We would rather you be pleasantly surprised with the results of your campaign than underwhelmed and, even worse, under-water, so to speak. This is accomplished a number of ways, one of which is removing outliers more aggressively if they are greater than the the predicted volume. This also helps with severe disambiguation issues like Google Keyword Planner telling you a keyword like "facbook" is searched tens of millions of times because it considers it the same as "facebook".

3. Our model isn't exactly average search volume. The technical definition of our search volume range would be "the highest range of volume which you could expect 6 or more months out of the year to receive that amount or more impressions". This means that things like seasonality (which definitely impact landscaping related terms) will cause a lower volume average.

All this being said, we are constantly revisiting and improving the model. I am looking forward to an early 2018 revamp of the model which better integrates seasonality. However, in general, our numbers would and should always be lower than Google's because we disambiguate terms rather than join them together.

[randfish]

Thanks LAJ! I'll ask the team to look into these straightaway.

[randfish]

Hi LAJ - could you give some examples of the keywords where Google is showing search volume but Moz isn't? We may be able to figure out what's going on from that.

[LAJ]

My keywords for my site are low count, but Moz has zero or super low count for my keywords but google has numbers for all.

I guess this what you mean when you say Moz just has not collected data on the group of words I am searching for?

Is there any way to get Moz to pull this data for my keywords.I am not an SEO  person, just a woodcarver trying to figure out some traffic.