Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ways to Identify Popular Search Terms
-
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
-
Identifying popular search terms is essential for effective SEO and content strategy. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition. By staying informed about popular search terms, businesses can optimize their content and attract more organic traffic to their websites.
-
Google ads is good for determining popularity, as it is Ubersuggest (but you only get 3 searches on the free version). I would have thought if the therapy is online then the state you are in is irrelevant and not something people would include in their searches.
-
@giftsthatsaywow I think you may have replied to a different post to the one you intended.
-
One thing you can do is look for closely related terms that do have volume. This might help you to understand how people are phrasing this intent.
"online therapy california" seems intuitively like an odd one to me, because if I was looking for an online service, I would not be worried about the location it was provided from. That said, I'm not an expert in this area so I could be off on that.
One thing I do notice is that "san francisco" therapy terms seem to have higher volume than "california" therapy terms, and "therapist" also often seems more used as a term than "therapy", depending on context. Perhaps among the people who are looking for an online therapist that is nonetheless local to them, California is simply too large a search area?
-
A doorway page is an old school black hat SEO technique. What webmasters would do is buy domains with high PR or buy expired domains that used to be competitors and then 301 redirect them back to their website. This was in essence buying their links, as the links to the old domains now ended up at their domain.
Are your domains all on the same hosting account or same serer c-block? Are they all registered and verified with Google Webmaster Tools? If not, then Google may seem them as being owned by different people. In that case, it would look to them like you just bought a bunch of domains and redirected them all to your domain.
-
There are so many ways to identify popular search terms are:
Competitor analysis.
Google's search autocomplete feature on their website.
Through Ahref.
or review stats. -
@lpantell Yes, leave out "California", nobody searches that. Try it with cities near you that you want to target.
-
@lpantell The best tool to use would be in SEMrush. It has a lot more information around keywords and also gives you suggestions to similar words being searched for.
-
@lpantell Quite an interesting question. But I usually rely on suggestions from search engines
-
@lpantell Hey can i say it's best not to be dependent on a single tool as none tools are perfect for the keyword research purpose i would recommend you the one and only keyword Planner by Google Ads, It's most accurate. To use it you have to make profile on Google ads and it will not cost anything. so go in Google Ads go in tools an then go to keyword planner and put the keywords you are interested in then it will show what are the search volumes on it also it will show similar keyword who are getting searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Only my homepage ranks for my keywords, should I delete my other pages?
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
SEO Tactics | | PunchyMcSkeletor0 -
Unsolved Keyword Volume Filtered By City Location?
Let's say I look up the keyword "plumber" in the Keyword Research tool. I get a monthly volume of 70.8k-118k. Now, I want to know how much of that volume comes from a specific city in the United States, like Kalamazoo, Michigan. Is there a way to identify this? My alternative is to look up the keyword "Kalamazoo plumber". This has two problems: People who search for local services will frequently leave off the location, with the expectation that the search engine will provide localized organic results. So, the search volume isn't very precise. That keyword has N/A volume, so the information doesn't help me anyway. Any alternative way to get at this data? Thanks!
Keyword Explorer | | Kevin_P1 -
Questions about putting 2-3 keywords in title tag.
Hi there, what is the best way to decide the keywords to be used in title tag?
Web Design | | lucybish0 -
Unsolved Can I get Moz keywords via API?
Hi, my boss is asking if you "have any API for keyword research -- e.g., as soon as a user creates a card title in [our application], we can auto-recommend keywords from Moz within [the application]. I shared a link with him to your Links API page, but he says he doesn't think that API does the above. Can you help? Thank you, Renae
API | | CarolinaRen0 -
What does lower impressions on branded terms represent?
Hey everyone! Apologise if this has been answered somewhere else, if so let me know. I work as an in-house SEO for a private healthcare company. Recently it's been a struggle to bring in consistent traffic and it's getting tougher to replicate traffic figures for the month before, let alone improve. Rankings are consistent if not improving in some areas and I've done work to maintain or improve CTR from page title and meta etc. I've been considering a few factors and making sure I'm performing the best I can be but, using both Keyword Planner and Search Console, I've noticed that search volume and impressions for our branded terms and industry specific terms like "nursing agencies" have dropped. My question is: Does this represent an industry trend and it's a case of trying to gain as much traffic from a diminishing pool? If so, this might make sense. It's worth me noting that we are a national company and recently there has been a amount of negative PR around our entire industry.
Search Behavior | | grantcole910 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Keyword Search Historical data?
Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.
Search Behavior | | preventionaid0