Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Can you accurately track lead source when using a cookie consent system?
-
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source?
Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire.
Surely this means you can't collect any of the information on the user's original source...
Can anyone shed any light on this conundrum....greatly appreciated.
-
@beklerken unfortunately not, I was hoping for some technical insight into whether it's possible to track the original source when someone chooses to accept cookies.
-
@marketing-edjones
It naturally returns to the web start. Of course, personal rights will also be valid on the internet, which is used extensively now. Attention should be paid to the framework of respect for people.
Analytics makes a restriction there, but you can see how long the user has come and stood there. When creating reports, it is useful to distinguish between using and not using cookies.
Everyone has rights as individuals and it's just a matter of learning to respect that.Of course, this is my personal opinion, I hope it helped your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Landing pages report has no data even if I have ranking keywords and traffic
Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.
Moz Tools | | davidevans_seo0 -
Should I use sessions or unique visitors to work out my ecommerce conversion rate?
Hi all First question here but I've been lingering in the shadows for a while. As part of my companies digital marketing plan for the next financial year we are looking at benchmarking against certain KPIs. At the moment I simply report our conversion rate as Google Analytics displays it. I was incorrectly under the impression that it was reported as unique visits / total orders but I've now realised it's sessions / total orders. At my company we have quite a few repeat purchasers. So, is it best that we stick to the sessions / total orders conversion rate? My understanding is multiple sessions from the same visitor would all count towards this conversion rate and because we have repeat purchasers these wouldn't be captured under the unique visits / total orders method? It's almost as if every session we would have to consider that we have an opportunity to convert. The flip side of this is that on some of our higher margin products customers may visit multiple times before making a purchase. I should probably add that I'll be benchmarking data based on averages from the 1st April - 31st of March which is a financial year in the UK. The other KPI we will be benchmarking against is visitors. Should we change this to sessions if we will be benchmarking conversion rate using the sessions formula? This could help with continuity and could also help to reveal whether our planned content marketing efforts are engaging users. I hope this makes sense and thanks for reading and offering advice in advance. Joe
Reporting & Analytics | | joe-ainswoth1 -
Google SERP showing a URL with UTM_source attached - why? Can I stop it?
I just found a Google search results page showing a URL with a UTM source tag attached. Any idea how or why this has happened? How can I stop it as I'm guessing this is overwriting my organic visits with referrals from this site. See attached photo for pic of SERP page. The link is going here: http://employment.govt.nz/er/holidaysandleave/parentalleave/?utm_source=newzealandnow.govt.nz 5vxTDTi.png
Reporting & Analytics | | DanielleNZ0 -
How can I see what Google sees when it crawls my page?
In other words, how can see the text and what not it sees from start to finish on each page. I know there was a site, but I can't remember it.
Reporting & Analytics | | tiffany11030 -
Is it possible to get demographic and interest information from DoubleClick cookies?
We use Google Analytics and we are currently extracting information from the Google Analytics cookies about our visitors. Is it possible to access DoubleClick cookies in a similiar fashion and get some demographic/interest information for each visitor to our website (if they have a DoubleClick cookie set)? If so, any information on how to retrieve it would be very appreciated.
Reporting & Analytics | | WebpageFX0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
What is best practice for tracking RSS feed subscribers
What is the most accurate/achievable way of tracking data about subscribers to your RSS feed through Google Analytics? With standard WordPress sites, we place the RSS link to Feedburner so we could track statistics. However it wouldn't track the way that I use it. I use Pulse on an Android Tablet to read my feeds offline on the bus each morning. At home, Pulse automatically downloads the latest feeds wirelessly overnight. So then I can read them without a connection. The obvious downside for my reading experience is that I only get what is contained in the feeds. If the company only includes an excerpt, it's too annoying to read the teaser and be unable to connect and follow a link. So I only subscribe to feeds that contain the full post. Yeah to seomoz, aimclear, SEL, adwordsblog. I dont subscribe to bruceclays blog, much as i'd like to, because it doesn't contain the full feed. That's probably deliberate on their part, because I have to consciously visit their blog on my desktop at work, to see the whole post. The other problem with say Pulse, is how it locates the feed. I typed in the URL, and Pulse subscribed me. I assume that Pulse simply looked for the domain.com/feed URL and added that, rather than look for feeds2.feedburner.com/domain. I looked at Feedburner stats and they didn't go up for 2 days, so basically it didn't track me. Would it be as simple as using the Google URL builder to add parameters to each post in the RSS feed? Eg utm_source=feedreader, utm_medium=rss, utm_campaign=tracking. But that still wouldn't track offline users. I assume that most people are also not going to paste the Feedburner URL into their FeedReader, but would let the platform auto-detect the feed. Any suggestions?
Reporting & Analytics | | ozgeekmum1 -
How to track what people type on my text boxes on Google Analytics?
Hi there! In our website, we have a few text boxes that users need to use to complete the goal. The boxes aren't search boxes, but it's still important to us to track what people type on it. I'm looking for a way to track the data through the "event" feature in Google Analytics, but it seems that this tracker can only calculate clicks, or video views etc. Does anyone knows how to track do it?
Reporting & Analytics | | ivan.precisodisso0