The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Reporting & Analytics
    5. Abnormally High Direct Traffic Volume

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Abnormally High Direct Traffic Volume

    Reporting & Analytics
    google analyticsreporting
    3 3 3.6k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • graceflack 0
      graceflack 0 last edited by

      We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels.

      I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?

      LynnPatchett 1 Reply Last reply Reply Quote 1
      • hafer81
        hafer81 @LynnPatchett last edited by

        This post is deleted!
        1 Reply Last reply Reply Quote 0
        • LynnPatchett
          LynnPatchett @graceflack 0 last edited by

          @graceflack-0
          Hi!
          Check out this article which runs down a lot of the common reasons for traffic being labeled direct when it is not really and details steps to take:

          https://www.analyticsmania.com/post/how-to-reduce-direct-traffic-in-google-analytics/

          Hope it helps!

          hafer81 1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

            Getting Started
            Moz Pro
            Moz Local
            Moz Bar
            API
            What's New

          • SEO Tactics

            Discuss the SEO process with fellow marketers

            Content Development
            Competitive Research
            Keyword Research
            Link Building
            On-Page Optimization
            Technical SEO
            Reporting & Analytics
            Intermediate & Advanced SEO
            Image & Video Optimization
            International SEO
            Local SEO

          • Community

            Discuss industry events, jobs, and news!

            Moz Blog
            Moz News
            Industry News
            Jobs and Opportunities
            SEO Learn Center
            Whiteboard Friday

          • Digital Marketing

            Chat about tactics outside of SEO

            Affiliate Marketing
            Branding
            Conversion Rate Optimization
            Web Design
            Paid Search Marketing
            Social Media

          • Research & Trends

            Dive into research and trends in the search industry.

            SERP Trends
            Search Behavior
            Algorithm Updates
            White Hat / Black Hat SEO
            Other SEO Tools

          • Support

            Connect on product support and feature requests.

            Product Support
            Feature Requests
            Participate in User Research

          • See all categories

          • Rogerbot directives in robots.txt
            awilliams_kingston
            awilliams_kingston
            0
            4
            374

          • Huge Drop in Direct Traffic in G4
            inhouseninja
            inhouseninja
            1
            15
            2.7k

          • Landing pages report has no data even if I have ranking keywords and traffic
            davidevans_seo
            davidevans_seo
            0
            20
            4.5k

          • Capturing Source Dynamically for UTM Parameters
            peteboyd
            peteboyd
            0
            3
            1.7k

          • MOZ API to Google Data Studio
            WebMarkets
            WebMarkets
            0
            1
            1.8k

          • Can you accurately track lead source when using a cookie consent system?
            Marketing-EdJones
            Marketing-EdJones
            0
            3
            3.4k

          • What's Causing My Extremely Low Bounce Rate
            bradsimonis
            bradsimonis
            0
            3
            3.5k

          • Abnormal Spike in Traffic- Ddos or what?
            RishadShaikh59
            RishadShaikh59
            0
            6
            2.9k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.