What's the best way to search keywords for Youtube using Moz Keyword explorer?
-
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
-
You should use the keyword explorer and google trends for finding out the keywords and Youtube hashtags Generator for finding videos around specific topics, related to that topic.
This can help you reach out to the audience most likely to be interested in what you have to say.
-
I like to use Keyword Explorer for YouTube research the same as I would for SERP keyword research. The difference is I look at the keywords differently. I try to think of the "user intent" and how it would differ from a web search vs a video search per se.
As an example, let's take the keyword "NBA sneakers". (I know nothing about sneakers but it's the first thing that came to mind)
User intent for organic search might default to "buy nba sneakers" as the dominate interpretation. For the most part when people do a Google search for "nba sneakers" they will probably be looking to purchase sneakers and the results will generally be "stores" in the top results.
When someone is on YouTube, the default might be to compare or get more information about the different popular sneakers that are out right now. Generally it's people looking for a visual vs actually purchasing. (not that they won't want to purchase soon)
Keyword Explorer will help you find questions and keywords around the topic you are researching, you'll need to decide what the intent of those keywords are based on user intent.
You can read more about user intent here --> https://moz.com/blog/a-guide-to-setting-up-your-very-own-search-intent-projects
and here is some information about building an intent-based keyword list here --> https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
https://moz.com/blog/the-basics-of-building-an-intent-based-keyword-list
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my site Moz DA and keyword difficulty difficulty?
Is there any way to increase my site Authority through increasing DA of my site and Keyword difficulty ? my site is about gamming like https://cpsandtypingtest.com/
Moz Pro | | sathoiue80 -
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it?
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it? I copy and pasted this, from my Links page in my campaign because I can't seem to grasp what a root domain is: 'A higher number of good quality linking root domains improves a page's ranking potential'. Can some one explain to me what this is. As simply as possible. Here's my site www.Thumannagency.com Thanks in advance:)
Moz Pro | | MissThumann0 -
What's my best strategy for Duplicate Content if only www pages are indexed?
The MOZ crawl report for my site shows duplicate content with both www and non-www pages on the site. (Only the www are indexed by Google, however.) Do I still need to use a 301 redirect - even if the non-www are not indexed? Is rel=canonical less preferable, as usual? Facts: the site is built using asp.net the homepage has multiple versions which use 'meta refresh' tags to point to 'default.asp'. most links already point to www Current Strategy: set the preferred domain to 'www' in Google's Webmaster Tools. set the Wordpress blog (which sits in a /blog subdirectory) with rel="canonical" to point to the www version. Ask programmer to add 301 redirects from the non-www pages to the www pages. Ask programmer to use 301 redirects as opposed to meta refresh tags & point all homepage versions to www.site.org. Does this strategy make the most sense? (Especially considering the non-indexed but existent non-www pages.) Thanks!!
Moz Pro | | kimmiedawn0 -
Keyword report
What's the purpose of the keyword difficulty report? I've typed in some of my keywords and discoverd their "highly competetive." As if I didn't already know this. 😉 The question is, what do I do about it?
Moz Pro | | sakeith0 -
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those. however on their sites, I see the listing. Why is this?
I know our business listed in Yahoo and medranks.com (for example). But my open site explorer report doesn't show those links on the inbound report. however on their respective sites, I see the listing when I search for us. And the link does work..... Why is this? Why don't I see it on the open site report?
Moz Pro | | cschwartzel0 -
Keyword analysis - error with difficulty %
Hello everyone! Edge of all, I like and I use very often the "Keyword analysis" tool . However, recently, I have some difficulty to rely on the difficulty % of the keywords I've added. As an example I entered as keywords for a french speaking client, words with a geographical reference. It gives me a percentage too high because I am almost convinced that it would probably not be difficult to work with. My question is: is there any known errors with keywords georeferenced French (google canada - english) and also what to trust when I want proof of the difficulty of a keyword in case of some errors may occur in the tool.
Moz Pro | | PTech-1885830 -
Did moz stop doing webinars?
The last recorded webinar is from april did moz stop doing these? Luckily i have all the moz con videos t go thru (which are awesome by the way-thanks)
Moz Pro | | DavidKonigsberg1 -
What is the best way to analyze all of the outgoing links from a website to determine which links are not beneficial?
I've recently been tasked with the SEO on an old site that was ranking somewhere on page two for desirable keyword phrases. The site was taken completely offline for a few months and started ranking on page one for the same desirable keyword phrases. The site has a lot of link partners and I think that some of the links from the site are going to undesirable pages and I'm looking for the best way to get rid of the links that are hurting the sites rankings.
Moz Pro | | kerrick-955310