Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the exact difference between guest post and paid links?
-
What is the exact difference between guest post and paid links?
-
@zeitnot When Google analyzes the post, it looks for some key things. One is a sponsored disclosure. It can say “sponsored,” “paid,” or “advertisement,” and should be easy to spot.
Google also checks the content to see if it’s promoting something specific. It may come as paid material if there’s a lot of promotional language or mentions of some products or brands without context.
Another thing Google looks for is affiliate links or patterns of content creation. If a website regularly posts sponsored or promotional content without saying so, it won’t appear as a high-quality source of information. -
The main difference between guest posting and paid links is that with guest posting, you're providing valuable content for free. With paid links, you're just paying for a link. So from Google's perspective, guest posts are seen as more trustworthy than paid links. That's because when someone publishes a guest post on another blog, it's usually because they've been given permission by the blog owner to do so. I've made some guest postings for my friend's website when he started with dropshipping, and I've managed to land a few great guest posts for him, that increased the DR of the site eventually. Now, not gonna lie here, it's definitely a harder way to go, but if you put in the effort and do it consistently you'll see great results with GP, without putting any risk to the business.
-
@zeitnot In Guest Posting, you add your Comments/ Blog content on a High authority website with a link to your website , While paid links refer to posts contributed to a website with monetary charge in exchange for quality backlinks
-
-
@zeitnot In paid guest posting, you get paid for writing a guest post, whereas for paid links, you pay to the linking site. If you want organic links to your site you can try a tool called Postifluence. It's one of the best & affordable SEO tool I have ever used. It helps to find the top ranking guest posting websites and brings high-quality backlinks from there.
-
Guest post are free, while the paid links require payment
.
Basically if you pay for guest post it will be counted as paid links. And google suggest using rel="sponsored" for this kind of links.
In reality we pay bloggers or webmasters for publishing guest post , which is not recommended by google.
-
@zeitnot The results shown on Google search are both ads and organic.
Paid results are created by users using Google ads where he/she introduces their ads to Google.
Organic results are shown on Google search results while a software called spider crawls a website and indexes them.
-
@Parker_Adam_916 thanks for fast response.
My second question is how google understands whether the post is paid or natural earn? -
Guest Post – A guest post is ananrticle written by someone else and posted on your website. You do not have to pay anyone to write a guest post. If the author is willing to share their knowledge, then they should be given credit for doing so.
Paid Link – A paid link is any aancle where the writer is being compensated for writing the content. Usually, these articles are sponsored posts. Sponsored posts are often written by people who work at companies that sell products related to the topic of the article. These companies may offer compensation to the writers of the posts in exchange for them promoting the company’s product.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Site Published Our Guest Post but Removed the Link Back
I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?
Link Building | | Charlessipe0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0