Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H2 tags always recommended? Or ok without?
-
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
Todd -
@NRSmart said in H2 tags always recommended? Or ok without?:
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
<h2>Product Description:</h2>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<p>QTY: 3 - Manufacturer: Hon</p>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
ToddIn terms of SEO and HTML structure, it's generally recommended to use H2 tags for better organization and accessibility. However, it's not always mandatory, and the choice can depend on the specific context and design of your webpage.
(Study abroad)
The first example uses H2 tags to structure the content, which can help search engines understand the hierarchy of information on the page. It can be beneficial for SEO, especially if the content is more extensive.
(Canada PR)
The second example, without H2 tags, is simpler and can still be acceptable. It's more about user experience and design preference. If your product page is short and straightforward, and you find the design cleaner without H2 tags, it should be okay.
(PMP Exam Prep)
In summary, both approaches can work, but the use of H2 tags is generally recommended for SEO and content organization. However, it's not a strict rule, and the choice can depend on your specific needs and design preferences.
( 2 Year Post Graduate Diploma Canada) -
It defines the second-level headings on your page. Like a H1 tag, a H2 tag also appears larger than the rest of your main body text. However, H2 tags are always slightly smaller than your H1 tag, so that it does not compete with your main heading. Keep in mind that heading tags don't stop at H2. This strategy makes it simpler for web crawlers to properly index the content for the most important search questions, which likewise makes it almost certain for the webpage to rank higher for those keywords in the web search results pages (SERPs). For more understanding, read the full blog here: https://www.inbound.blog/on-page-optimization/
-
H2 tags are not always recommended, but they serve a specific purpose in structuring the content of a web page. In HTML, H2 tags represent second-level headings, which are typically used to organize content hierarchically under an H1 (first-level heading).
Whether or not to use H2 tags depends on the structure and content of your webpage. Here are some guidelines:
Hierarchy and Structure: If your content has a clear hierarchy with sections or subsections, it's a good practice to use H2 tags to denote those subsections under the main headings (H1 tags). This helps search engines and users understand the organization of your content.
Accessibility: Properly structured HTML, including the use of H2 tags, can improve the accessibility of your website for users who rely on screen readers or other assistive technologies. It ensures that the content is presented in a logical and understandable order.
SEO: Search engines use heading tags to understand the content and hierarchy of your page. Using H2 tags appropriately can positively impact your SEO by helping search engines better index and rank your content.
Readability: Breaking content into sections with clear headings (H2 tags) makes it more readable and scannable for users. It helps them quickly find the information they're looking for.
Consistency: Maintaining consistency in your HTML structure, including the use of H2 tags, makes your code cleaner and easier to maintain.
However, there may be cases where using H2 tags is not necessary. For very simple web pages with minimal content or if your content doesn't naturally lend itself to hierarchical structuring, you might not need H2 tags. In such cases, you can use other formatting techniques to make your content clear and readable.
In summary, while H2 tags are not an absolute requirement for every web page, they are a valuable tool for organizing and structuring content, improving accessibility, and enhancing SEO. Their use should be determined by the specific needs and structure of your website.
-
Yes, it is okay to have no h2 tags on a product page. H2 tags are not required for SEO, and they can actually be harmful if they are not used correctly. For example, if you use h2 tags for keywords that are not relevant to the product, you could actually hurt your ranking in search results.
In your example, the h2 tags "QTY:", "Manufacturer:", and "Product Description:" are not relevant to the product itself. They are more like metadata that helps to provide information about the product. This information is still important, but it does not need to be marked up with h2 tags.
The last version of your example is the simplest and most effective. It uses h1 tags for the main heading and p tags for the rest of the content. This is a clear and concise way to structure your product page, and it will not hurt your SEO.
If you do decide to use h2 tags on your product pages, make sure that you use them correctly. Only use h2 tags for headings that are relevant to the product itself. And avoid using h2 tags for keywords that are not relevant to the product.
Here are some additional tips for using h2 tags on product pages:
- Use h2 tags to break up your content into logical sections.
- Use h2 tags for the main features of your product.
- Avoid using h2 tags for keywords that are not relevant to the product.
You can use h2 tags to improve the structure and readability of your product pages without hurting your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Logo Image H1 Tag SquareSpace
We have a site hosted on SquareSpace: Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want. I'm wondering if the H1 tag in the logo image is hurting us for SEO? Can't figure out how to modify it in SquareSpace.
On-Page Optimization | | vikasnwu0 -
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
How to 301 redirect, without access to .htaccess and to a new domain
There are few ways to do this and I would like to ask other Mozzers if they have found the best way. We have a site .co.uk and are moving it back to .com. However we do not have any access to the site folders for .co.uk. (We have to move it anyway as our provider is withdrawing their service). We have built our URL 301 redirect file and it is ready to go, but how to impliment it? We can repoint .co.uk to another site, and then redirect all traffic for each URL but this is quite messy, or just forget trying to 301 each page and just rediect the whole site.
On-Page Optimization | | BruceA
the .com has more authority already, but we ready do not want to frustrate visitors who are using a link to reach a product, only to find they hit our homepage and not the product. Your thoughts would be very welcome or other ideas Bruce0 -
Duplicate page titles and hreflang tags
Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.
On-Page Optimization | | ahyde0 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
How bad is it going over 70 character for title tag length?
I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?
On-Page Optimization | | EcommerceSite0 -
Do alt tags count towards on page keyword density?
Hello...I have written a bunch of content for my site using a useful tool called Scribe SEO which recommends keyword density at 5% if I remember correctly. So all my my newly written content is below this level but I am left wondering if by adding alt tags with my chosen keywords I will be considered to be over the limit and cause a red flag? Can anyone clarify this for me please?
On-Page Optimization | | Wallander0