Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H2 tags always recommended? Or ok without?
-
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>
I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
Todd -
@NRSmart said in H2 tags always recommended? Or ok without?:
Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page".
Examples:
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon
<h2>Product Description:</h2>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>OR (no h2 tags or product description header at all)
<h1>Used Bow Front Desk With Mahogany Laminate</h1>
<p>QTY: 3 - Manufacturer: Hon</p>
<p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p>I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version.
Thanks,
ToddIn terms of SEO and HTML structure, it's generally recommended to use H2 tags for better organization and accessibility. However, it's not always mandatory, and the choice can depend on the specific context and design of your webpage.
(Study abroad)
The first example uses H2 tags to structure the content, which can help search engines understand the hierarchy of information on the page. It can be beneficial for SEO, especially if the content is more extensive.
(Canada PR)
The second example, without H2 tags, is simpler and can still be acceptable. It's more about user experience and design preference. If your product page is short and straightforward, and you find the design cleaner without H2 tags, it should be okay.
(PMP Exam Prep)
In summary, both approaches can work, but the use of H2 tags is generally recommended for SEO and content organization. However, it's not a strict rule, and the choice can depend on your specific needs and design preferences.
( 2 Year Post Graduate Diploma Canada) -
It defines the second-level headings on your page. Like a H1 tag, a H2 tag also appears larger than the rest of your main body text. However, H2 tags are always slightly smaller than your H1 tag, so that it does not compete with your main heading. Keep in mind that heading tags don't stop at H2. This strategy makes it simpler for web crawlers to properly index the content for the most important search questions, which likewise makes it almost certain for the webpage to rank higher for those keywords in the web search results pages (SERPs). For more understanding, read the full blog here: https://www.inbound.blog/on-page-optimization/
-
H2 tags are not always recommended, but they serve a specific purpose in structuring the content of a web page. In HTML, H2 tags represent second-level headings, which are typically used to organize content hierarchically under an H1 (first-level heading).
Whether or not to use H2 tags depends on the structure and content of your webpage. Here are some guidelines:
Hierarchy and Structure: If your content has a clear hierarchy with sections or subsections, it's a good practice to use H2 tags to denote those subsections under the main headings (H1 tags). This helps search engines and users understand the organization of your content.
Accessibility: Properly structured HTML, including the use of H2 tags, can improve the accessibility of your website for users who rely on screen readers or other assistive technologies. It ensures that the content is presented in a logical and understandable order.
SEO: Search engines use heading tags to understand the content and hierarchy of your page. Using H2 tags appropriately can positively impact your SEO by helping search engines better index and rank your content.
Readability: Breaking content into sections with clear headings (H2 tags) makes it more readable and scannable for users. It helps them quickly find the information they're looking for.
Consistency: Maintaining consistency in your HTML structure, including the use of H2 tags, makes your code cleaner and easier to maintain.
However, there may be cases where using H2 tags is not necessary. For very simple web pages with minimal content or if your content doesn't naturally lend itself to hierarchical structuring, you might not need H2 tags. In such cases, you can use other formatting techniques to make your content clear and readable.
In summary, while H2 tags are not an absolute requirement for every web page, they are a valuable tool for organizing and structuring content, improving accessibility, and enhancing SEO. Their use should be determined by the specific needs and structure of your website.
-
Yes, it is okay to have no h2 tags on a product page. H2 tags are not required for SEO, and they can actually be harmful if they are not used correctly. For example, if you use h2 tags for keywords that are not relevant to the product, you could actually hurt your ranking in search results.
In your example, the h2 tags "QTY:", "Manufacturer:", and "Product Description:" are not relevant to the product itself. They are more like metadata that helps to provide information about the product. This information is still important, but it does not need to be marked up with h2 tags.
The last version of your example is the simplest and most effective. It uses h1 tags for the main heading and p tags for the rest of the content. This is a clear and concise way to structure your product page, and it will not hurt your SEO.
If you do decide to use h2 tags on your product pages, make sure that you use them correctly. Only use h2 tags for headings that are relevant to the product itself. And avoid using h2 tags for keywords that are not relevant to the product.
Here are some additional tips for using h2 tags on product pages:
- Use h2 tags to break up your content into logical sections.
- Use h2 tags for the main features of your product.
- Avoid using h2 tags for keywords that are not relevant to the product.
You can use h2 tags to improve the structure and readability of your product pages without hurting your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website have h1 tags , but still crawlers can't find them?
crawlers can't crawl my meta description and h1 tags even when they are present.
On-Page Optimization | | Green_Beauty0 -
Issues with Multiple H1 tags on homepage?
Hi folks, My homepage has 3 identical H1 tags due to the fact that I have had to create individual hero images (with headings) for desktop, tablet and mobile. I couldn't get my theme to display the layout in exactly the way I wanted on each device without doing a specific hero image and tag for each device type. Does this have a major impact on my SEO? Thanks,
On-Page Optimization | | Veevlimike
Mike.0 -
How much text is recommended for a homepage?
I'm working with a client who is redesigning their site and the new design is very image heavy. Does anyone have any recommendations on the minimum amount of text the homepage should have so that it will rank (or at least not be penalized)? It's a site created by a known brand, but the site itself and URL are relatively new. Katherine
On-Page Optimization | | KatherineWatierOng0 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Trying to SEO a site that used Header Tags for Design
I am trying to SEO a website that was built years ago and uses Header tags for design. The site must have 25 and tags used for design purpose. Is there any way to work around this problem? Perhaps a code that tells Google to ignore these as Headers? The web designers say that they are looking to fix the problem sometime this summer but you never know if that means it a month away or years away. I really want to help this website but I believe that the Header tags are one of the reasons that his site does not show in the top 100 rankings for any keywords. Any help would be great. www.wallybuysell.com Chris.K
On-Page Optimization | | CKerr0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0