Are These Urls for Targeted Cities OK?
-
I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?
-
@ThisTimeWereOn said in Are These Urls for Targeted Cities OK?:
I am working for a waterproofing company out of long beach that wants to rank for other neighborhoods around the area. But I just noticed that their URLs are targeting two locations. They have the cities built on the URLs after the long beach part. Will that affect rankings? Not be as potent as a truly SEO friendly url like example.com/services/mold-remediation/mold-remediation-brooklyn-ny? Here is an example: https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/ Another thing is the URLs say "mold removal pro" if I am targeting "mold removal copiague, NY" will that matter to rankings that the URL has pro in it?
Using city names in URLs can be helpful for local SEO, but having multiple city names in a single URL can make it less user-friendly and potentially confusing for search engines. While having city names in the URL can be beneficial for local targeting, it's usually best to keep URLs concise and directly relevant to the content they represent. In your example, a URL like "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-copiague-ny-11726/" could be more effective for SEO and user experience, as it directly addresses the location and service without unnecessary additions like "pro." Reducing URL complexity and ensuring it matches your target keywords can positively impact rankings.
(
PMP Exam Prep) ( Business Analyst Salary Vancouver) (Study abroad) (Canada PR) -
The structure of your URLs can indeed impact your SEO efforts. Including the specific location in your URL, like "example.com/services/mold-remediation/mold-remediation-brooklyn-ny," is generally more SEO-friendly and can enhance your local search rankings. The example URL you provided, "https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726," is a bit lengthy and could potentially be simplified for better user experience and search optimization.
As for the term "mold removal pro" in the URL, it's essential to align your URL keywords with the specific search intent of your target audience. If you're targeting "mold removal Copiague, NY," having "pro" in the URL may not be as relevant. Consider revising your URLs to reflect the exact keywords that your audience is likely to use when searching for your services in Copiague, NY. This can help improve the relevance of your URLs and potentially boost your rankings.
(Study abroad) ( Masters in Computer Science in Canada) (Canada PR) (PMP Exam Prep) -
Including location names in URLs can be beneficial for local SEO. It helps search engines understand the geographic relevance of your content. URLs like example.com/services/mold-remediation/mold-remediation-brooklyn-ny can signal to search engines that the content is specifically relevant to Brooklyn, NY. However, it's essential to strike a balance; URLs that are too long and stuffed with keywords can be seen as spammy.
Excessiveness in URLs: Your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, appears quite lengthy and somewhat redundant. Long URLs can be less user-friendly, and very long URLs may not be fully displayed in search results, impacting click-through rates. If you can simplify and make them more concise, it may improve user experience and SEO.
"Pro" in URLs: Including "pro" in the URL, such as mold-removal-pro-in-copiague-ny-11726, might not align perfectly with the keyword "mold removal Copiague, NY." If possible, aim for a URL structure that matches the specific target keyword more closely. For instance, you might use mold-removal-copiague-ny-11726 for better alignment.
Redirects: If you decide to change the URL structure, implement proper 301 redirects from the old URLs to the new ones. This will ensure that you don't lose existing SEO equity and that users are redirected to the correct pages.
Thanks
inovies -
Using city names in URLs can be beneficial for local SEO, but overly long or complicated URLs might not be as SEO-friendly as shorter, more concise ones. In your example URL, https://zavzaseal.com/mold-remediation-service-provider-long-island-ny/mold-removal-pro-in-copiague-ny-11726/, the URL structure is quite lengthy and includes several location-specific terms. While it's not necessarily bad for rankings, a shorter and more straightforward URL like https://example.com/services/mold-remediation/mold-remediation-brooklyn-ny can be easier for both search engines and users to understand.
Regarding the use of "mold removal pro" in the URL when targeting "mold removal Copiague, NY," it may not have a significant impact on rankings, but it's essential to have your target keywords in prominent places, such as the page title, headings, and content. The URL is just one of many on-page elements that search engines consider. The most crucial factor is the overall quality and relevance of your content to the target keywords and location.
.
.
.
(Canada PR) (Canada PR process) (Study abroad) (PMP Exam Prep)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Semantic keywords
Hi All
Content Development | | Jes79us
I hope someone could share their experience with dealing with semantic keywords.
My website offers SEO services in the area of Basel and ranks for the major keywords on the first page. However, I recently created another page that should rank for "SEO-Agentur Basel" and the URL is making its way to the results.
As I haven't set any canonical page yet and as I don't want my website to rank from the homepage anymore but rather get more traffic and high ranking from this URL. What would be your suggestion when it comes to semantic keywords for "SEO Basel"?
I'd appreciate any suggestions.
Cheers!0 -
Rankings preferring English URL above local URL
We've recently had a redesign for our website and it has influenced our rankings a little bit. However, what I mainly noticed is that for some keywords in MOZ the English URL is looked at in terms of ranking, instead of the local URL. It used to be just the local URL ranking, even for keywords that are more English oriented, and I'm wondering if that might be hurting our rankings. And more importantly, why it's happening. An example of a page where it's happening is: https://www.bluebillywig.com/online-video-platform/
Local SEO | | Billywig0 -
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
Google's Search Algorithm update to 'Local Snack Pack'
Hi there - I was wondering if anyone else has noticed a big shift in the Google Local 'snack pack' in the past 48 hours? We have noticed a big change in clients results - specifically today. Has anyone else noticed any changes or perhaps data on possible changes? I am aware of this update: https://www.seroundtable.com/big-google-search-algorithm-ranking-update-29953.html but perhaps there maybe another update since. Any input would be much appreciated! Phil.
Algorithm Updates | | Globalgraphics0 -
Any benefit of Geo Targeting in Organic Positions?
Hi All, Can anyone please guide me on Geo Targeting for Google Organic Improvement? Thanks!
Local SEO | | wright3350 -
Strategy for [list of keywords] + hundreds of cities
Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase? If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)? Any help hugely appreciated!
Local SEO | | Cleanily1 -
302 redirection from .com to .in. Google is indexing both urls
Hello Fellow members, I am sharing the problem what I am facing from client which is another division of my company ( taking as a client). Please recommend me a full proof solution. My client runs a fashion e-commerce site by .com domain in India but after 2 years they took decision that in India, only .in domain site would run with INR prices & outside in "$" prices. Now when If someone is searching with .com domain in India site is 302 redirecting into the .in domain. In India only .in site is working & outside .com but Google is indexing pages of both sites. With .com domain 5 lakhs + pages are indexed & from .in domain only 2600 pages. Content of both sites almost 95% same. I already recommended to put rel=canonical tag on both sites but this is not the permanent solution. They have started .in domain to show prices in "$" & "INR" only. Can you recommend me the best possible answer to solve this issue.
Local SEO | | sourabhrana0 -
Does having /search/ in your URLs for searches within your site hamper these URLs from coming up on Google SERP's?
We are an aggregate site for a particular category and have our own internal search wherein visitors can search for local references to services that they are looking for. We use SOLR search and our results page for the "Tag123" search would look like www.mywebsite.com/city/search/tag123 For some reason, we see that these pages are all indexed on Google but they do not come up on SERPs appropriately! The content is unique and we also have appropriate title and description tags on these pages.
Local SEO | | mycity4kids0