Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to handle pre-existing backlinks on new site.
-
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
-
@sunnybhatti1246 what do you recommend for big webiste i think site like coursehero.com, chegg.com and Expertsmind.com didin't work for 10- 20 links. do you thnik they need to do more of link bulidng.
-
create backlinks for new website after a week from day by day ! you can check my website
-
@OnlineBillExpert
Your explanation is very up to date. -
Handling pre-existing backlinks when launching a new site is an important aspect of SEO. Here's a step-by-step guide on how to manage them effectively:
Backlink Audit:
Conduct a thorough backlink audit to identify all existing backlinks pointing to your new site. Use tools like Google Search Console, Ahrefs, or Moz to gather this information.
Quality Assessment:
Evaluate the quality of each backlink. Focus on links from reputable, authoritative, and relevant websites. Identify and address any backlinks from low-quality or spammy sources.
Redirects for Changed URLs:
If your new site has different URLs than the previous one, set up 301 redirects from the old URLs to the corresponding new ones. This ensures that visitors and search engines are seamlessly directed to the updated content.
Contact Webmasters for Updates:
Reach out to the webmasters of reputable sites linking to your old site. Inform them of the domain change and request an update to the link. Provide the new URL and any other relevant information.
Update Listings and Profiles:
If your site is listed in directories, forums, or other platforms, update your profile information to reflect the new domain. This helps in maintaining the consistency of your online presence.
Submit Updated Sitemap:
Submit the updated sitemap of your new site to search engines through Google Search Console. This helps search engines discover and index the new pages and changes more efficiently.
Monitor 404 Errors:
Keep an eye on your website's 404 error pages using tools like Google Search Console. Address any broken links promptly by redirecting them to relevant pages on your new site.
Content Relevance:
Ensure that the content on your new site is relevant to the context of the backlinks. If there are discrepancies, consider optimizing the content to align with the anchor text and overall theme of the linking pages.
Build New Backlinks:
As you work on managing existing backlinks, also focus on building new, high-quality backlinks for your new site. This helps in strengthening your site's authority and improving its search engine rankings.
Regular Monitoring:
Continuously monitor your backlink profile using SEO tools. Regularly check for new backlinks and ensure that existing ones remain valuable and relevant.
By systematically addressing pre-existing backlinks during the launch of your new site, you can maintain the integrity of your SEO efforts and help search engines understand the changes, ultimately supporting a smooth transition and minimizing any negative impact on your rankings. -
@JJKM55 said in How to handle pre-existing backlinks on new site.:
ammy b
Hey Dear @JJKM55 i have strategy to create backlinks for new website , I do off page seo for my websites after one week of hosting a webiste , you need to create backlinks for new website after a week from day by day 10 or 15 backlinks on daily basis, you will get really a greate result after in 2 OR 3 months you can follow my website to create backlinks for your website. I have given my website url billow.
https://ww1.dharampatniserial.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
Looking strategy for Backlinks
Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
Link Building | | BeriCollection
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.0 -
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
Backlinks on Moz not on Google Search Console
Moz is showing thousands of backlinks to my site that are not showing up on Google Search Console - which is good because those links were created by some spammer in Pakistan somewhere. I haven't yet submitted a disavow report to Google of well over 10K links because the list keeps growing every day with new backlinks that have been rerouted to a 404 page. I have asked Google to clarify and they put my question on their forum for an answer, which I'm still waiting for - so I thought I'd try my luck here. My question... If Moz does not match Google Search Console, and backlinks are important to results, how valid is the ranking that Moz creates to let me know how I'm doing in this competition and if I'm improving or not. If the goal is to get Google to pay attention and I use Moz to help me figure out how to do this, how can I do that if the backlink information isn't the same - by literally over 10 000 backlinks created by some spammer doing odd things... They've included the url from their deleted profile on my site with 100s of other urls, including Moz.com and are posting them everywhere with their preferred anchor text. Moz ranking considers the thousands of spam backlinks I can't get rid of and Google ignores them or disavows them. So isn't the rankings, data, and graphs apples and bananas? How can I know what my site's strength really is and if I'm improving or not if the data doesn't match? Complete SEO Novice Shannon Peel
Link Building | | MarketAPeel
Brand Storyteller
MarketAPeel0 -
How do I find http backlinks to my domain?
Hi, We spotted a number of sites linking to us from http sites, not https sites. How can I use backlink tools to find just those from http sites? Right now I'm looking at exporting a spreadsheet with 3.3 million entries and filtering - and there's not one person here who wants to do that! Thanks in advance. Screen Shot 2021-11-03 at 10.49.12.png
Link Explorer | | mark_seomoz10 -
Ahrefs Backlinks VS Moz Backlinks
HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.
Link Building | | AliHassanbinali1 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Backlinks from non-relevant site
There's a forum I used to participate in that allows you to include a link to your website in your signature block. I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead. Hardly anyone uses it anymore. BTW, the website that houses the forum is still popular within is niche (articles, etc). Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business. I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site? Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!
Link Building | | emh19690