Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to handle pre-existing backlinks on new site.
-
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
-
@sunnybhatti1246 what do you recommend for big webiste i think site like coursehero.com, chegg.com and Expertsmind.com didin't work for 10- 20 links. do you thnik they need to do more of link bulidng.
-
create backlinks for new website after a week from day by day ! you can check my website
-
@OnlineBillExpert
Your explanation is very up to date. -
Handling pre-existing backlinks when launching a new site is an important aspect of SEO. Here's a step-by-step guide on how to manage them effectively:
Backlink Audit:
Conduct a thorough backlink audit to identify all existing backlinks pointing to your new site. Use tools like Google Search Console, Ahrefs, or Moz to gather this information.
Quality Assessment:
Evaluate the quality of each backlink. Focus on links from reputable, authoritative, and relevant websites. Identify and address any backlinks from low-quality or spammy sources.
Redirects for Changed URLs:
If your new site has different URLs than the previous one, set up 301 redirects from the old URLs to the corresponding new ones. This ensures that visitors and search engines are seamlessly directed to the updated content.
Contact Webmasters for Updates:
Reach out to the webmasters of reputable sites linking to your old site. Inform them of the domain change and request an update to the link. Provide the new URL and any other relevant information.
Update Listings and Profiles:
If your site is listed in directories, forums, or other platforms, update your profile information to reflect the new domain. This helps in maintaining the consistency of your online presence.
Submit Updated Sitemap:
Submit the updated sitemap of your new site to search engines through Google Search Console. This helps search engines discover and index the new pages and changes more efficiently.
Monitor 404 Errors:
Keep an eye on your website's 404 error pages using tools like Google Search Console. Address any broken links promptly by redirecting them to relevant pages on your new site.
Content Relevance:
Ensure that the content on your new site is relevant to the context of the backlinks. If there are discrepancies, consider optimizing the content to align with the anchor text and overall theme of the linking pages.
Build New Backlinks:
As you work on managing existing backlinks, also focus on building new, high-quality backlinks for your new site. This helps in strengthening your site's authority and improving its search engine rankings.
Regular Monitoring:
Continuously monitor your backlink profile using SEO tools. Regularly check for new backlinks and ensure that existing ones remain valuable and relevant.
By systematically addressing pre-existing backlinks during the launch of your new site, you can maintain the integrity of your SEO efforts and help search engines understand the changes, ultimately supporting a smooth transition and minimizing any negative impact on your rankings. -
@JJKM55 said in How to handle pre-existing backlinks on new site.:
ammy b
Hey Dear @JJKM55 i have strategy to create backlinks for new website , I do off page seo for my websites after one week of hosting a webiste , you need to create backlinks for new website after a week from day by day 10 or 15 backlinks on daily basis, you will get really a greate result after in 2 OR 3 months you can follow my website to create backlinks for your website. I have given my website url billow.
https://ww1.dharampatniserial.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Backlinks and PDFs
Hi, we are trying to improve on the number of links to our website. A supplier has added a PDF file which is case study to their website. In the PDF it has a link to our website, will this count as a link or not? Thanks
Link Building | | danieldunn100 -
Top 20 sites for backlinking
My security jobs website was doing very well in Search engines until the penguin got hold of me. I don't profess to be at pro at SEO however seem to have a knack of getting sites to rank well. I think I made some basic mistakes with the original security jobs website, to many links to soon, so I have started again and will build up slowly the backlinks quality rather than quantity this time. My questions is what are the top 20 or so sites that are good to backlink from?
Link Building | | SecJobs0