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    4. Frustrated with spammy backlinks from competitors

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    Frustrated with spammy backlinks from competitors

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    • jgower
      jgower last edited by

      I've only been doing SEO for my company for the last month and I've made some headway but what is really frustrating me right now is a couple of competitors that have OBVIOUS spammy links ranking in the number 1,2,3 stops all over the board for the keywords i'm going for.  One competitor in particular has anchor text links EVERYWHERE that make absolutely no sense...junk like...

      "I have never been more saddened by anything in my life than when my grandfather got cancer.  I told my uncle he needed to buy some auto insurance.  I really like pork."

      I mean, these links are the pages with the most page authority and page rank out of all of the ones they have...and I'd venture to say that almost all of their backlinks are like this...well, half of them are just random links with good anchor text on the sidebar of a bazillion spam websites (diapers, toys, fake blogs, etc.)...while i have about 3k links and most of my top competitors have about 5k links...these guys have over 33k.

      Worse yet, when I look at something like Alexa rank, they have pretty high overall traffic rank but it shows traffic rank in MX (mexico) instead of the US...these guys only sell in the US!  I mean, they're black hat if I've ever seen such a thing and they rank superbly on all keywords.

      What can I do to compete with this junk?

      1 Reply Last reply Reply Quote 0
      • randfish
        randfish @watkinsheating last edited by

        Don't have much more to add to what David said here (and Egol's excellent replies below).

        I would check out http://raventools.com/blog/mozcon-2011-how-to-earn-the-links-the-lazy-link-builders-buy/ and Wil's blog on http://www.seerinteractive.com - he gives more great advice around how to beat black hats with white hat tactics.

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          I just thought of something else that I should start posting every time someone starts a thread complaining about spammy links on competitor sites.

          If I look at my own backlinks there are a lot... I mean a freeking ton... of links from scraper sites.  Tens of thousands of them.

          I did nothing to build those links.  Not one.

          This type of stuff happens when a site has been up for a long time and gets decent traffic.

          So, some of the people who post here could really be saying.... Wah! EGOL is beating me with spammy links!

          Spammy links appear on their own... they are gifts from the blackhats.   I am going to dig into your link profile and if I see scraper links I am going to rat you out to MC.  lol

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by

            What can I do to compete with this junk?

            You will compete best if you pay no attention to it.

            You will not beat them by duplicating their methods.

            So draw up your SEO plan to kick their butts and every other butt in your SERPs with quality work and get busy on it.

            The effort that beats your real competitors will also beat these people.

            Honestly.... if these guys are beating you with trash then they should not be that hard to beat.  My bet is that there is some gold in their methods that give them their current rankings.  It is common practice to hide your gold in crap so people can't find it and will stop looking as soon as they get a little on their shoes.

            Good luck.

            1 Reply Last reply Reply Quote 1
            • heatherrobinson
              heatherrobinson last edited by

              Welcome to the world of SEO!

              I deal with this kind of thing on a daily basis. It's frustrating to say the least.

              I think the most important thing for you to do, is stay white hat and don't be tempted to play them at their own game.

              Go for quality every time. It may take longer, but that usually means you'll maintain your positions longer than the the sites using the short-term SPAM tactics.

              Good Luck!

              1 Reply Last reply Reply Quote 0
              • AlanMosley
                AlanMosley @watkinsheating last edited by

                I remeber Matt Cutts saying that Articles posting , comment spamming are worthless, but relevant or local directories when mixed with a few quality links still hold value

                1 Reply Last reply Reply Quote 0
                • watkinsheating
                  watkinsheating last edited by

                  Awesome white board friday about this.

                  http://www.seomoz.org/blog/im-being-outranked-by-a-spammer-whiteboard-friday

                  My key takeaway was that those 1000s of spam links may not be what google is using to rank them. They may have a handfull of high-quality links that are better than yours and are providing 98% of their rank. That is what you should focus on, not the 1000s of spammy links.

                  Also, I think that a few low quality links (directories, recips, etc.) are helpful. I'm sure I'll catch flak from the purists on here, but, IMO, google is looking for diversity. I think they expect to see a few spammy links on any well established site. On the other hand, spam is certainly not as helpful as a few high quality links. I think pure white hatters exagerate the dangers of black hat. Spam doesn't hurt or we could use it to sabotage our competitors. While it's benefits may be temporary given future algo changes, I believe a small amount of tasteful spam (relevent articles, niches directories, recip from similar companies) is the only short term way to compete. All the while you should still be busting it on the high-quality stuff hoping for the day that google finally figures out what spam tastes like.

                  Good luck. We all fight this same battle.

                  AlanMosley randfish 2 Replies Last reply Reply Quote 4
                  • AlanMosley
                    AlanMosley last edited by

                    Report the spam, chances are that eventualy the links with get discounted, but we must do our part and reoprt the spam.

                    1 Reply Last reply Reply Quote 3
                    • zeepartner
                      zeepartner last edited by

                      I feel your pain as well... There's nothing more frustrating than finding competitors with such obvious spammy tactics, wondering how Google could not recognize it and penalize the living hell out of these sites...

                      However, I can offer no advice but the obvious: build better links and create helpful content. I know, that's even more frustrating if you don't see any effects but in the long run it's the only choice. Sometimes I had to wait up to one year (!) until sites with obviously bought Russian footer links finally disappeared from top SERPs, so patience seems the only way to go.

                      At least you don't have to be the only frustrated SEO here and your example made my day. I hope when I grow old and sick, my children will also advice me to buy a car and eat pork. Must be some medicine...

                      Oh, and I don't want to stir up a hornet's nest here, but there's always Google's Spam Report for those competitors who overdo it... (though some SEOs find this unethical to do)

                      1 Reply Last reply Reply Quote 0
                      • Jinx14678
                        Jinx14678 last edited by

                        LOL probably the same firm (if you can call them that) I am competing with for exact same link building tactic.

                        But mine was something like...

                        Refinancing corporate credit cards? When you refinance with LINK (KEYWORD) LINK blah blah blah.... Irrelevant content blah blah blah...

                        and they HAD THOUSANDS!!! And were obviously fooling the algorithm cause they bumped me to #2

                        I just combated it with High Quality relevant content both on site and guest blogging and Real relevant Social Signals within 5 days.... I had retaken it and seems to be holding, (but they are still #2)

                        High Quality beats quantity any day with this type of thing as the links fall off quickly cause mostly these are content farms that post many blogs per day. Also it is a hodgepodge of content so there are no relevancy signals.

                        Just focus on a high quality campaign that gets good relevant info out about your niche and supplement that by integrating social brand building.

                        Shane

                        1 Reply Last reply Reply Quote 0
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                          about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
                          how to proceed? thank you
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                          Link Building | | Adina Laura Matei
                          0
                        • FriedmanSimon1000

                          Backlinks and SPAM

                          I was doing some back link review of competitors and I have noticed that many of our competition have 300+ do follow back links from Justia.com  and an additional 300+ do follow links from law.cornell.edu (they share the same database). The links on Justia are from different pages and they are all going to the root of our competitors site. So the questions are as follows; 1: For the purpose of SEO is this considered SPAM 2: If not SPAM, then does it have a positive effect on the competitions website and should I attempt to emulate for my client. Thanks in advance. -Jeff

                          Link Building | | FriedmanSimon1000
                          0
                        • Deacyde

                          Would you consider these domains spammy or at risk for penguin penalty?

                          I'm doing a bit of competitor backlink auditing and am curious how you view these domains? I also am doing this for others as a comparison and growing reference maybe of domains that they can crosscheck with their own backlink profile and make sure these aren't on there, in preparation for penguin algo release to core. Either chime in with known domains to be spam, and I will create a live list based on answers here. Domain                     Domain Rating directoryworld.net     64
                          prlog.ru                     60
                          torchbrowser.com     60
                          jzip.com                    58
                          localbiznetwork.com 58
                          gimpsy.com               54
                          pageonepower.com  52
                          nashvillelife.com       49
                          2thetopdesign.com   49
                          seocounsel.com       48
                          healthywealthyaffiliate.com 48
                          hollinslegal.com        48 On a working Disavow list either in root domain or extended url form seocourt.com
                          wldirectory.com
                          onpaco.com
                          lostdirectory.com
                          ligginit.comligginit.com
                          alivedir.net
                          tiptopdirectory.com
                          onemilliondirectory.com
                          submittolinkdirectory.com I've read that sitewide footer links even from parent company sites will only count as one, regardless of how many links they have, I was wondering if that was true as well?

                          Link Building | | Deacyde
                          0
                        • JamesG075

                          Is there a difference between .com backlinks and .co.uk?

                          (We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?

                          Link Building | | JamesG075
                          0
                        • AdamThompson

                          How important is the originating country of backlinks?

                          How important is it that you gain backlinks from websites in the same country you're targeting? Scenario: You have a website targeting users in Japan. How important is it that backlinks to your website are from Japanese websites? Do you need a majority of links from Japanese websites to rank well, or will you do OK with 25% Japanese links and 75% links from other countries? According to Majestic, sites for popular Japanese brands like tsutaya.co.jp and seiyu.co.jp get more links from US sites than from Japanese sites.

                          Link Building | | AdamThompson
                          0
                        • asa-php

                          Trading Backlinks a good idea?

                          New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links.  Is this a good link building practice anymore? Thanks!

                          Link Building | | asa-php
                          0
                        • faisalnlm

                          Is there a relation between number of backlink and SERP?

                          I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more... So please help

                          Link Building | | faisalnlm
                          0
                        • AnthOrange

                          Quotations about importance of social media and backlinks

                          Hi all, I'm looking to put together a presentation on SEO and I'm wondering if anyone knows any good quotes that relate to the importance of having content on your site that people want to use and share. I'm looking for something like this: “Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott “The New Rules of Marketing and PR” but ideally something that illustrates in terms of numbers how much more traffic and seo benefits a site can expect from having good guides, pdfs and news stories that people want to share. Thanks so much for any helo you can offer. thanks, David

                          Link Building | | AnthOrange
                          0

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