What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
-
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city.
Example:
- City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city)
- Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections.
Which one do you think is better for local SEO and rankings?
Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend.
I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
-
Create separate service pages for each city, optimizing them with local keywords and relevant city-specific content. Include local testimonials, images, and service details to enhance relevance. Ensure each page is unique to avoid duplication and improve local SEO, attracting targeted city-specific traffic.
I face the same issue with my this website, Limcy Packaging. -
To target city-specific local intent service keywords, create dedicated service pages for each city you operate in. Optimize each page with localized keywords, city names, and relevant content. Include local testimonials, contact information, and Google Maps integration. Regularly update these pages to maintain relevance and improve local SEO rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Drop in organic rankings but we cant work out why
Hi, we are an SEO agency with over 10 years experience. We have always used white hat methods, we have only ever built quality links, and written quality content marketing. We have consistently had good organic ranking's in Google. The website recently moved back in the serps, not just a bit but absolutely massively. We cant work out why, we cant justify why neither. We are wondering if any SEO experts know why such moves exist, even if you follow white hat methods?
Moz Local | | sarahwalsh0 -
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Unsolved Why is Moz Local not pushing Address Line 2?
I noticed on all the directories Moz Local connects to our Ste # isn't being pushed, why isn't Moz Local pushing Address Line 2? Without our Suite # now all of the directories are incorrect.
Moz Local | | authority-networks0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
Is using meta refresh as a redirect method bad for our SEO?
Our CMS creates Call-To-Action buttons that use a meta refresh to redirect and MOZ stops it's crawl. The MOZ crawler hits these redirects and is unable to pass to the desired URL and so reports issues. So could this be happening to other crawlers or will most indexing be unaffected by this method? Essentially, is using meta refresh as a redirect method bad for our SEO?
Local SEO | | BLUEvennMOZ0 -
Separating facebook pages for 2 separate but similar companies
I am currently working with a payroll company that has two separate businesses. Payroll services and Time and Attendance services. Currently the client has 1 facebook page with about 50 likes that caters for both companies. My question is.... Should I separate the payroll and time and attendance companies and create 2 separate facebook pages, or since the businesses are so close together, we could use the one page to promote both businesses. We also have a similar issue with LinkedIn company pages. What do you guys think? Separate pages or combine pages? Currently there are 2 separate websites for each companies services.
Local SEO | | donsilvernail0 -
How to promote a local SEO/Web design company via a blog (mainly blogging) and social media?
Hello, What is possible as far as promoting a local SEO and Web Design Company with a blog? I'm offering simple web design, both informational and product based, as well as SEO for existing informational and product-based companies here in Boise, Idaho. At first it won't be face to face so there's no local SEO. I honestly don't like to sell. I've done it for years and I'd like to spend my time blogging (mainly blogging), doing social media, and volunteering. How can I use this approach to get a beginning agency off the ground? Please don't tell me to go push my services. I'd like to get my company off the ground through avenues that have integrity to me. How do I do this? Feel free to include articles and videos in your response if appropriate. Thank you.
Local SEO | | BobGW0