Hi, yes, most defintely the best way to improve e-commerce SEO, is most definitely to write "Evergreen Content Marketing", and to also obtain "do-follow backlinks", yet the links must be quality backlinks. Hope this helps?

Hi, how many followers and also posts does the Facebook account have? It could be that the Facebook account is brand new, and therefore hasn't been crawled and indexed by Googlebot before?

If you only have say less than 10 product pages in total for air freshers, it makes it much easier to build backlinks to these pages. you need to build quality backlinks.

We use Screaming Frog for this, it also shows us if there are any 404 errors

Hi, when it comes to local SEO, its much better to not use a virtual office, if possible. the reason being there will be most likely possibly, be hundreds of other businesses using the same address. So, we sometimes, recommend using a virtual address for a short period, until the business gets its own business premises, does this help you?

Hello, Moz Local is a really good SEO tool for this, or, you could use a backlinks tool, such as Majestic SEO, look at your competitor's backlinks, and build the same backlinks/ business citations.

There are many tools to do this, for outbound links we use Screaming Frog at our SEO agency. For inbound links we use Moz.

Have you checked the backlinks, use Moz, Majestic, Ahrefs, to see the quality of the do-follow and no-follow backlinks that are leading to that page, are they good quality or not?

@digitalenginehub you need build high-quality, relevant backlinks. the backlinks must be very high quality. you should also write long "evergreen content marketing" that is very good quality, read about Google E-EAT before you write any content marketing. Also improve the technical SEO and onsite SEO, I have provided links to help you, does this help you?

You can use a free WordPress SEO plugin, like Yoast, if your using WordPress? Then you can simply paste the site map link into your Google Search Console, over night Google, should index your site map, and then you can see if your organic SEO improves does this help?