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Should I redirect or add content, to 47 Pages?
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We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
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Whether you should redirect or add content to the 47 pages depends on the specific circumstances and goals for those pages.
Redirecting:
When to Redirect: If the 47 pages have low-quality content, are outdated, or are duplicating other content on your site, redirecting might be the best option. Redirecting these pages to more relevant, high-quality pages can help consolidate your site’s authority and improve user experience. Additionally, if any of these pages are receiving low traffic and you have no plans to update them, redirecting can prevent them from dragging down your overall site performance.
SEO Consideration: 301 redirects are ideal if the content is permanently moving. This allows you to preserve most of the SEO value from the old pages.
Adding Content:When to Add Content: If the pages in question have potential but lack sufficient depth or relevance, enhancing them with additional content can be beneficial. By updating these pages with more comprehensive, valuable information, you can improve their ranking potential and better serve your audience’s needs.
SEO Consideration: Ensure that the new content is well-researched, relevant, and optimized for the target keywords. This approach helps maintain or even improve the rankings of these pages.
Recommendation:
Evaluate the current performance of each of the 47 pages. If a significant portion has strong existing backlinks or decent traffic, it may be worth investing in content updates. On the other hand, if the pages are weak and have little SEO value, redirecting could be a smarter strategy.It might even be a mix of both approaches, depending on what you find during your evaluation.
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@liamjordan193 thanks
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@ww4686101 said in Should I redirect or add content, to 47 Pages?:
Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
Brilliant answer, thank you!
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@laurentjb, The best solution is to consolidate duplicate content by merging similar pages and redirecting outdated or redundant pages to relevant ones using 301 redirects. For low-content pages, either expand the content to add value or combine them with related pages. This improves SEO and enhances the user experience.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?
Thanks in advance
You're correct that you have two main options: either add more valuable content to improve the quality of those pages or redirect them to more relevant, higher-quality pages. Adding new content in Flooring Contractor in Ajax is ideal if the pages have unique value, while redirects are better for pages with little to no potential for improvement. Both approaches help address duplicate/low content warnings and improve your site's SEO.
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@laurentjb said in Should I redirect or add content, to 47 Pages?:
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?To handle duplicate/low content warnings on your insurance agency website:
Add New Content:
Expand and enhance content to make it unique and valuable.
Use targeted keywords and structured data to improve SEO.
Redirect Pages:Use 301 redirects for pages with minimal value, consolidating content to stronger, related pages.
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Hi Laurent,
You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:
Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.
Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.
When to Choose Each Option:
Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.
Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.
In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.
Hope this helps!
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@laurentjb The action required depends on the type of page triggering these warnings. If these are blog category/tag results pages, you can add unique identifiers to keep them distinct.
If they are unique pages, I would recommend adding content if you feel that this will provide extra value to users. If they are pages that get no traffic, do not rank for anything on Google/Bing, and do not provide value to users, you can deprecate them and 301 the links to the most relevant page without harming your website.
I hope that helps!
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://maps.google.ml/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ki/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://www.google.st/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.ac/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://maps.google.dj/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://images.google.so/url?q=https%3A%2F%2Fwww.antena24.ro%2F
https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
How can I make a list of all URLs indexed by Google?
I have a large site with over 6000 pages indexed but only 600 actual pages and need to clean up with 301 redirects. Haven't had this need since Google stopped displaying the url's in the results.
SEO Tactics | | aplusnetsolutions0 -
My site auto redirects http to https. This is causing redirect chains. What can I do?
I noticed that Moz flags a lot of redirect chain issues on my site. I realized that this is mostly because the site automatically redirects http to https, and when I create a new URL (when a URL changes, for example) it is automatically flagged as a chain. Example: http://www.example-link Auto directs to: https://www.example-link Which is then redirected to: https://www.example-link-changed (when the address actually changes) I don't seem to have any control over changing where the initial http redirect goes. Any advice on fixing this problem?
On-Page Optimization | | baystatemarketing0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
How long should I leave an existing web page up after a 301 redirect?
I've been reading through a few of blog posts here on moz and can't seem to find the answer to these two questions: How long should I leave an existing page up after a 301 redirect? The page old page is no longer needed but has pretty high page authority. If I take the old page down—the one that I'm redirecting from—immediately after I set up the 301 redirect, will link juice still be passed to the new page? My second question is, right now, on my index.html page I have both a 301 redirect and a rel canonical tag in the head. They were both put in place to redirect and pass link equity respectively. I did this a couple years back after someone recommended that I do both just to be safe, but from what I've gathered reading the articles here on moz is that your supposed to pick one or the other depending on whether or not it's permanent. Should I remove the rel conanical tag or would it be better to just leave it be?
On-Page Optimization | | ScottMcPherson0 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website.  There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0