Media Kit for SEO?
-
I am working with a company that gets a significant amount of press, but often we do not get links from these articles or the articles do not have the best anchor text. Any suggestion, tools, or articles that help optimize this exposure to for seo benefits?
-
Always create links in your press release itself, that was way back one of the most valuable lessons I learned. Second is that usually you could also add some links in the boilerplate with information on the spokes person/ company or CEO.
-
Why yes the is! In 2013 Kaila Strong wrote an in-depth article here: http://moz.com/ugc/guide-to-using-unlinked-brand-mentions-for-link-acquisition-20981 as one example.
One suggestion I'd add is the creation of a Media Kit page that provides pre-approved pull quotes, company related imagery (in various sizes), timeline and more can work well in either gaining hotlinks to the images or providing citation samples that make it quick and easy for someone writing an article to cite your company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO & How long does it take for Google to disavow
Following on from a previous problem of this sweetandsavorymeals completely dropping from index, we have discovered that 150+ spam, porn domains have been directed at our pages (sometime in the last 3-4 months, don't have an exact date). Does anyone have exerpeince on how long it may take Google to take noticed of a new disavow list? Any estimates would be very helpful in determining our next course of action.
Link Building | | sathoiue80 -
Do links from such sites as TripAdvisor give any weight or support for SEO
And what about other sites like quora or other niche forums/blogs where one might leave answers, with a link to their profile, which has a link back to the owner's website? _Cindy
Link Building | | cceebar1 -
Starting SEO For My E-commerce Site?
Hey guys, So I'm starting SEO for my e-commerce furniture store and I'm a little confused. Right now the only links I have are from sponsored posts. How do I get links from other sources? What other sources are there besides sponsored posts? I submitted my site to Dmoz.org and I was also going to submit it to the Yahoo directory. I have contacted a few personal home decor blogs but have not heard back from those people. Could someone steer me in the right direction. Thanks a ton!
Link Building | | The_Kiwi_Man0 -
SEO Starter Cruiser Package
Has anyone used this product? I'm very interested in using it to help automate some of my efforts but want ot be sure they won't submit to bad directories, etc... Your advice is appreciated. Best, Mike
Link Building | | Rvinyl0 -
Ebay listing SEO
Hi, I am wondering if there is any point building backlinks etc.. to ebay listings? How do I improve them in terms of SEO apart from the listing titles?
Link Building | | Mediaowl0 -
Best SEO Link Building Company (textlinkbrokers.com or thinkbigsites.com) ?
We are looking into outsourcing the bulk of our link building. And, so far, I am looking at two different SEO Agencies. textlinkbrokers.com and thinkbigsites.com Has anyone had any experience in working with either of these companies? Has anyone had any great results with a different SEO Link Building Company? Thanks!
Link Building | | FSS0 -
SEO directories
Recently I did a research of one of mine competitors and to my surprise his major backlinks located on seo directories like: http://alistdirectory.com/ http://www.ggfb.org/ http://www.bitterskank.com/ http://www.directorypage.net/ And .... he is showing on first page of Google by particular keyword "Dentist Dubai". Frankly speaking I am confused a little bit, because I believe that this SEO strategy has stopped working a long time ago. Could someone share with me his thought about this? Furthermore all of those websites are asking about a Reciprocal link, which I did find on his website. How he did it? Thanks, Russel
Link Building | | smokin_ace0 -
Where's MY SEO DVD'S
When I first signed up about a week and a half ago I paid for the DVD's but not only did I not get a confirmation, but my 2 emails requesting a status went unanswered. A question about the page crawl gets answered right away. So is this co. all tech? Sales dept. just takes money, then hides? What's up?
Link Building | | joemas990