Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multilingual keyword research
-
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
-
The regions you're talking about our actually in alignment with a project we are doing right now. If you have a lot of translation needed we could possibly help each other.
for keyword research in "UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India."
I do everything Patrick talked about but in addition I utilize this tool for finding keywords in areas
What I have found is that data is very tough to get however we have resources that can translate this properly.
You may find this interesting as well
https://moz.com/blog/estimate-total-volume-value-of-keywords-in-niche-whiteboard-friday
I'm interested in what you're doing if you'd like to chat about it let me know
Tom
-
Hi Joshua,
I think I have the hassle-free solution for you!
If you're asking this question with regards to the site listed on your profile (which is in English), as a first step I would not get into translating your content at all.
The products on your site are relatively high-end which are more suited to the more affluent consumers in India who will commonly be searching in English, rather than Hindi, Urdu or one of the many other languages spoken there. Also, approximately 80% of the population in the UAE are expats (of which many are British or American) so again, no need to translate for the moment.
If you start to see good results in these countries with the English versions, that's the time to think about investing in the local languages. Particularly as it's not just the associated cost of translating the website; you should also have native speaker customer service reps for example.
Use the Google Keyword Planner to see how many searches there are in English in these countries. Testing like this is a crucial part of international SEO so you don't waste money on translation and localization which can be expensive.
My suggestions above are based on the assumption that you will have local domains for each country eg, example.co.in (for India). If you want to target these countries with your main .co.uk domain, start some Google AdWords campaigns (in English) targeted to those countries and see how they go; if it works, then you can look further into the big international SEO question of wheather to use local domains, subdomains or folders to target those countries and languages.
Hope that helps
-
Hi there
I would look into the following:
SEMRush - You can check out competitors in different regions / countries, how they rank, and what content of theirs in performing best. You can break this down by Google properties in different countries.
Majestic - See what kinds of links competitors are getting in different regions / countries, and what their top linked to content is. This will help you prioritize what content is working best and least for others in different regions.
International Keyword Research - A great webinar from Moz that discusses different tactics and processes for international keyword research. Lots of good information here.Understand the basics of international SEO:
International SEO - Get the basic understanding of international SEO and how to approach your efforts.
International SEO Checklist - A great checklist with everything from strategy to measurement of your efforts.
Establishing Your International SEO Strategy - A great resource from SEER Interactive discussing different tips and ideas to have a successful internation SEO strategy. Includes content and understanding your audience.Telling search engines regional targets:
Country Targeting (Google) - Target your region specific URLs for Google.
Geo-Targeting (Bing) - Target your region specific URLs for Bing.
Hreflang (Google) - Helps Google understand your alternate region website variants and how they relate to your main site.
Language Tags (Bing) - Helps Bing understand your alternate region website variants and how they relate to your main site.Hope this all helps you! Good luck!
-
I have done it for an ecommerce site and I found there was no simple solution. Be great to hear if there is one.
I chose or knew the keywords then went to google translate. Then put those keywords into various tools to see how they extrapolated out. ie Adwords keyword tool. I also used semrush. Also put some onus on keywords on the client.
Because I was also terrified that the translate and then "my combination" might not means what I hope it to mean I then got it reviewed by a native speaker. Great learning curve. That was where I learnt the most from speaking to a local. There is heightened risk not speaking to a someone fluent - so I would not recommend publishing without doing that.
After that it is a process - move back to the re-fining the standard and arduous practices we already know about in keyword research. I was chasing simple clothing keywords and then fortunately the retailer was opening shops which made the job easy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
How to find low difficulty keywords
how to find informative low difficulty keywords. how can I get content ideas? I have lots of content ideas but it's not good search volume on google. I have a kitchen-related affiliate website called https://gloryspy.com
Keyword Research | | MalikJan0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
How do you limit the number of keywords that will be researched
I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.
Keyword Research | | EricVallee340