undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Local SEO
  4. Is it worth tracking both "keyword" and "keyword near me" for a nation-wide directory?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is it worth tracking both "keyword" and "keyword near me" for a nation-wide directory?

Local SEO
2
3
1.7k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • 4RS_John
    4RS_John Subscriber last edited by Dec 14, 2015, 7:05 PM

    We're a directory of industry-specific services, so a lot of people find their way to our site by searching something like "tire repair near me." For every keyword we rank for, ("tire repair"), we also rank for the "near me" version, ("tire repair near me").

    I'm looking for opinions on if is worth spending ~50% of the keywords included in my plan to track these "near me" keywords, or if we would be better off tracking some of the most important "near me" keywords, and some of those same base keywords on a local basis for major population centres, (for example "tire repair nyc").

    What does the forum think?

    1 Reply Last reply Reply Quote 0
    • 4RS_John
      4RS_John Subscriber @MoosaHemani last edited by Dec 15, 2015, 3:28 PM Dec 15, 2015, 3:28 PM

      Most of the data about the keyword + "near me" keywords came from GA - or its integration with the Webmaster Tools. This means I've got data about what the keywords are, where, and how many times, we've been in the SERPs, the # of clicks, & the click-through rate. Of course, the CTR is not super useful for comparison with other keywords if they're not at the same position in the search results.

      Is the idea of running a small PPC campaign to see how well the "near me" version of a keyword converts vs. the non-"near me" version? That seems like a good idea, (I'm fairly new at doing any active SEO or Keyword Research). Once I've got that info I should be able to see if it's worth devoting resources to tracking "near me" - heck, I could even add a few geographic areas as well, so I would see how "tire repair near me" compares to "tire repair" compares to "tire repair nyc."

      Thanks for the insight.

      1 Reply Last reply Reply Quote 0
      • MoosaHemani
        MoosaHemani Banned last edited by Dec 15, 2015, 5:07 AM Dec 15, 2015, 5:07 AM

        If I would be at your place, I would have looked in to the Google Analytics data (although good amount of data is hidden but still it can help you give it a clue) and would have seen how many people are coming from near me keywords and what are the top services most people are searching for.

        Ranking for extra keyword is never bad but should you invest your time on it or not is a big question.

        Once I will have the GA data of top 5 services that most people are searching for according to the available data I would have tested the near me keywords in a PPC to see impression vs. click ratio of my targeted audience.

        If amount of data I received would be interesting, I would have invested my time and if the traffic is not good enough I would have focused on other important areas.

        Hope this helps!

        4RS_John 1 Reply Last reply Dec 15, 2015, 3:28 PM Reply Quote 1
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • UpLinkSEO

          Changing Business Address on Google Profile & Citations

          local seo nap change of address tool

          Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street). So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much. I'm seeing a lot of conflicting information on this. Thanks in advance.

          Local SEO | Oct 24, 2024, 4:34 AM | UpLinkSEO
          0
        • TysonWong

          SERP Title Display Issue

          serp title tags

          When doing a google search for "Wedding Invitations Toronto", you will find my site www.stephita.com shows up in top 5 results. I'm trying the figure out why the TITLE of the page no longer shows up in the SERP. Only the domain shows up above the link to the page. So you basically see www.stephita.com twice, when the first instance should be the "title" drawing from the HTML code. I did implement the JSON code to provide proper site data structure as well. Could someone check my source, and tell me if I'm missing something, or if I put TOO MUCH stuff there? Thank You!!!!

          Local SEO | Mar 30, 2024, 8:46 AM | TysonWong
          0
        • Nadiamo44

          Local SEO for a business serving multiple small cities

          We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
          My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
          2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
          In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
          3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

          Local SEO | Apr 1, 2024, 6:17 PM | Nadiamo44
          0
        • Transpera

          Keyword rich domain names -> Point to sales funnel sites or to landing pages on primary domain?

          Hey everyone, 
          We have a tonne of old domains we have done nothing with. All of them are keyword-rich domains.
          Things like "[City]SEOPro" or "[City]DigitalMarketing" where [city] is a city that we are already targeting services in.   So all of these domains will be targeted for local cities as keywords. We have been having an internal debate about whether or not we should just host sales funnel pages on these domains, that are rich in keywords and content......... ... Or ... ... Should we point these domains to landing pages on our existing domain that are basically the same as what we would do with the sales funnel pages, but are on our primary site? (keyword rich, with good and plentiful content) Then, as a follow-up question... Should these be set as just 301 redirects on these domains to our actual primary domain so the browser sees the landing page domain instead of the actual keyword-rich domain? ( [city]seopro.com ) Thanks guys. I know for some, the response will be an obvious one. However; we have probably way over thought this and have arguments for almost every scenario. We think we have an answer but wanted to send this out to the community first. I won't post what we are thinking yet, so that the answers can remain unbiased for now and we can have a conversation without it being swayed any one way. We understand that 301 redirects would be seen as a doorway page. 
          We are also only discussing in the context of organic search only. 
          If we ran the domains as their own sites, they would be about 3 pages of content only. Pretty static, but good content. Think of a PAS style sales funnel. Problem -> Acknowledgement -> Solution.

          Local SEO | Jan 31, 2020, 8:48 AM | Transpera
          0
        • Dakota_G

          Effective Real Estate SEO Strategies

          I am looking to increase organic traffic to our Real Estate website, and am  looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor. Some ideas I have so far. Building out Neighbourhood pages to rank for people searching for 'Neighbourhood name' Any feedback on this one greatly appreciate. What's {city name} like? {Neighbourhood name} houses for sale What are good areas of {city name} Is {city name} a good place to live? What's {city name} like? What __ are in {city name} restaraunts hospitals beaches colleges How is {city names} weather Thanks guys!

          Local SEO | May 27, 2024, 9:28 PM | Dakota_G
          1
        • Gavo

          How important is citations for an online business?

          If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!

          Local SEO | Apr 1, 2024, 6:19 PM | Gavo
          0
        • Cleanily

          Strategy for [list of keywords] + hundreds of cities

          Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase? If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)? Any help hugely appreciated!

          Local SEO | Aug 24, 2016, 6:40 PM | Cleanily
          1
        • Timemerchant

          Are Directories Dead?

          (Sorry if this has been answered earlier.) I am thinking of buying a domain, (which is not cheap) and has the keywords of; myniche + directory.com.au in it. On the domain I plan to build out a directory, probably using a word-press theme and word-press directory plugin. It will be an industry specific directory (only for that profession) and will be hand edited by me. It will be exclusive, that is, all listings will be manually approved and no spammy links or bots allowed with the hope that it add value to the user experience. My plan for the directory site is long term as I am qualified in the profession and I like SEO. It will begin with free basic listings, also hand edited by me and I will at some stage allow paid listings for reasonable fee. Directories have a bad name currently in the SEO world, since Panda and Penguin and Poodle (only joking about last one) smashed many of them out of the park for good reason. That bad reputation may stop some in my profession from purchasing a listing or even wanting a free listing. But directories seem to have an influence on local search which could be the value that I add to the business that wants to list on the directory. e.g www.yellowpages.com.au has a PR of 7. I quite liked this article on directories which suggested they may not be dead. Do you agree with that? http://www.seopoint.com.au/blog/are-listings-in-directories-good-or-bad-for-seo/ My question is: Are directories dead? Are directories good or bad for SEO in 2016 and moving forward if they are not spammy? Do directories add value to a business? Therefore should I go ahead with my plan? Thanks in Advance :-).

          Local SEO | Aug 2, 2016, 12:19 AM | Timemerchant
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.