Static or dynamic category pages for seo
-
Hi, I'm developing an accommodation site with a limited number of properties in 8 categories. I had been looking at making the properties blog posts and then using category function to show lists but its going to require a lot of customisation and I have seo concerns about the dynamic content as the category page is crucial.
As I don't have a lot to add and listings will remain the same my latest thought was to create all as pages. However if I create a page with a list of 12 properties on a category page is there anyway of adding some sorting criteria to that page (would be 7 options - swimming pool, near beach, on site creche, budget, mid-range, luxury)
Thanks for any tips
Neil
-
From an seo perspective the domain is regionfanilyholidays.co.UK so thought category page would be /hotel/ etc
-
Wow thanks don - I wasn't sure how much content it was appropriate to put on this site so had kept quite generic. But to get stuck in.
It's a family holiday site listing different types (hotels, cottages, campsites, holiday parks, caravan parks) of property - Max 12 in each category and we will be personally reviewing them all. Companies pay to list so seo is key.
I am aiming to finish listings in 12-18 months so have time. The other issue I have with static though is I don't know how I can then add any further filtering /sorting to the 12 listings - though with good bulleted descriptions/icons may not benecessary.
Does that help?-
-
Hi Neil,
Sounds like you have put some thought into this and want to start off in the right place.
Categories: In your line of thinking you seem to landed on wanting category pages either for organization or for keyword opportunities, which is great. However, without knowing exactly what your categories are, or what type of website you're using, it is hard for us to commit further on this line of thinking.
Dynamic vs Static: Depending again on what type of website you're building or working on and the amount of items you'll ultimately end up with its hard for me to give a recommendation. That said, I do have some general rules I like to follow. If we are talking +100's of properties I would absolutely go dynamic.
Dynamic requires more initial coding to get setup, but once done you end up with a very easy way to add properties with minimal effort.
If you're only listing 20-40'ish properties, you may find that putting the personal touch into each page and going static is a better route.
In the end the dynamic vs static debate comes down to time and reward. If I were selling 10, 50 million dollar properties you could bet your left one, that I would absolutely take my time and do them static. But if I had to list 50, 60k properties and 2 150k's I would spend my time on the back end coding something that allows me to plug and play the stats.. so to speak.
To summarize I used property sales as an example here, but it wasn't quite clear if you were talking about selling properties, or possibly hotel rooms. In any case, using categories is usually a good thing. In the Dynamic vs static debate it all comes down to time vs reward, which is the best way to use your time given the potential return?
Also don't forget about the Schema when you make your decision. https://schema.org/RealEstateAgent
Hope this helps you,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO Structure of a Page
Our site is an online Marketplace for Services. Naturally, we have a lot of unique content in the form of :
Technical SEO | | Ideas2life
a) Job Posts
b) Profiles of Service Providers We also have 2 very important pages:
a) The Job Listing Page
b) The Service Provider Page The Listing pages have very valuable H1 Titles, but everything else is duplicate content. To capture those keywords currently in H1, we have created a different landing page for each category page, and we`ll optimize around that, so these H1s are not that big of a deal any more. These landing pages are the key to our SEO strategy and we are building new content every day to help them rank I want to make the Listing Pages No Index Follow. This way they pass Juice to Jobs, and Profiles which have unique contents, but are not indexed themselves. Is this a bad idea? I have been thinking about doing this for over a year but it never felt important enough to be worth the risk of accidentally screwing up We `ll soon do a new on page flow optimization and that's why I am considering this again. Thank you so much in advance Argyris0 -
Issue: Duplicate Page Content > Wordpress Comments Page
Hello Moz Community, I've create a campaign in Moz and received hundreds of errors, regarding "Duplicate Page Content". After some review, I've found that 99% of the errors in the "Duplicate Page Content" report are occurring due to Wordpress creating a new comment page (with the original post detail), if a comment is made on a blog post. The post comment can be displayed on the original blog post, but also viewable on a second URL, created by Wordpress. http://www.Example.com/example-post http://www.Example.com/example-post/comment-page-1 Anyone else experience this issue in Wordpress or this same type of report in Moz? Thanks for your help!
Technical SEO | | DomainUltra0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
I am trying to correct error report of duplicate page content. However I am unable to find in over 100 blogs the page which contains similar content to the page SEOmoz reported as having similar content is my only option to just dlete the blog page?
I am trying to correct duplicate content. However SEOmoz only reports and shows the page of duplicate content. I have 5 years worth of blogs and cannot find the duplicate page. Is my only option to just delete the page to improve my rankings. Brooke
Technical SEO | | wianno1680 -
Optimizing Dynamic landing pages in specific Geo-Locations
I have a website that has a a dynamic URl for individual dealer landing pages - this works based on the geo-location tool on the site. When a user comes it it will recognize their location based on IP address then present the appropriate content based on zip code logic. Example URL: http://www.3mwater.com/?___store=dealer Example URL: http://www.3mwater.com/dealer/ Question: How can I best optimize each individual page for each individual dealer when the URL stays static regardless of dealer? Thank you!
Technical SEO | | Yanez0 -
Pages plummeting in ranking
Hi all, I have a question, which i hope you can answer for me. I have a site www.betxpert.com (a danish betting site) and we have tried to do some SEO to improve conversions. One of the steps we have taken was to link to all of our bookmaker reviews in our menu (a mega menu). All of our bookmakers have an img and text link in the menu. The menu is shown on every page of the site. Since we have made this change we have been plumeting down the SERPs. For the search "betsafe" this page http://www.betxpert.com/bookmakere/betsafe is no longer in the top 50. We also added the "stars" so that the google result will show our over all review for the bookmaker, in order to stand out in the SERPs. Can anyone explain to me what the problem might be? Over extensive internal linking or?
Technical SEO | | rasmusbang0 -
How to optimize achor text links on ecommerce category page
A category page on an e-commerce sites, containing a list of the products within the category, usually shows the product image above the product text link. If both image and anchor text link to the product page, this would mean that the image is counted as the link in terms of ranking value. What would be the best way to make the anchor text count in stead of the image? I guess some ways would be: 1. Not making the product image a link
Technical SEO | | DeptAgency
2. Using some kind of link masking / redirecting technique for the image
3. Employing a technical trick to make the anchor text link come first in the code readable by search engines. What would be the easiest way to solve this issue? Or do you believe it's not worth bothering?0