Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?
-
We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands.
In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets.
What about you? Have you found Rich Snippets to be all they're cracked up to be?
-
I am using Yoast premium as well. It is helpful for Rich snippits but I keep getting Micro Data errors. Honestly I cannot tell if it is helping me but from what I have read it is a big deal.
-
Hey guys,
I have been using rich snippets for our product pages for around 6-9 months for a store with ~1500 premium products and an annual turnover of 2m.
I think an interesting point to raise, would be the effect rich snippets have on product CTR (traffic). These days, unfortunately, a lot of shoppers shop around for the best price.
The downside to advertising the price products directly on SERPs, is that those shoppers who are looking to better a price they've already found, won't click through. Which means I have limited ability to convert them with other offers of free shipping, returns, gifts etc.
The upside is that you see more relevant traffic.
What are your thoughts?
-
I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.
-
We are testing out SEO ultimate, it is a plugin for wordpress and would allow user to select and input schema data without coding.
However we still experience problem with editing large quantity of products for e-commerce shop, takes a very long time,
does anyone have experience to do this efficiently?
Thanks
J
-
That's exactly where they have the most value to me as a prospect. I want to ascertain as much information as possible before I make a commitment to click a link and visit a webpage.
RS
-
Thank you for sharing, Gyi.
RS
-
Thought these might be useful in this discussion:
https://www.distilled.net/resources/optimize-your-serp-snippet-ctr/
http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr
https://moz.com/blog/video-seo-post-rich-snippets
https://econsultancy.com/blog/61990-the-value-of-rich-snippets-and-structured-data/
My experience, they have an enormously positive impact.
-
Rich snippets and the markup really help to stand out in some cases (reviews (stars), local signals and events), this in some cases is really nice for CTR.
And I second @peter for the use of JSON-LD....that's pretty awesome.
-
Yes, I have done for most of my sites manually but after reading this article I found some interesting points like i need to use Structured data markup helper.
-
There are many plugins for schema.org markup in WordPress directory. But this one:
https://wordpress.org/plugins/schema-creator/
is extremely useful.As alternative - you can use JSON-LD and put it anywhere in HTML.
-
We are really curious about this too. Does anyone have a convenient plugin for wordpress that you can suggest?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet showed in google search is not from metaDescription
This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is | |
On-Page Optimization | | etattva
| name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
| | | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page.I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?
0 -
Recommendation for keyword relevancy/density tool
Can anyone give a recommendation other good keyword relevancy and density tool? Thanks
On-Page Optimization | | seoman100 -
Google Rich Snippet
So i have been implementing rich snippets for work and all has been good until now, As you can see below the meta description has all of a sudden included the review date. The review date is the only date on the page. Any ideas what could be causing this?
On-Page Optimization | | David-McGawnThanks wqLKKl9
0 -
Looking for a Tool to Assist with Site Optimization. Does it already exist?
I'm looking for a tool that can help us quickly identify web pages on a client's site that contain a selected keyword phrase.
On-Page Optimization | | RosemaryB
I would like to enter say 100 keyword phrases and the client's URL and receive a report that shows - for each keyword - the client URLs that contained that exact phrase. Does anyone know of a tool that can do this? Thank you, Rosemary Brisco0 -
Same titles in Webmasters' tools
Hello, In webmasters' tools I get a message saying I have 505 pages html improvements that are possible because 505 of my titles are used on two pages. Actually, webmasters' tools is tripping since the doubles they find are: www.example.com and www.example.com/ Anyways, I have indexation problems and I was wondering if this could be the case and how to solve that. Thanks for your help;
On-Page Optimization | | EndeR-0 -
Webmaster tools
Hi there, I have access to my sebsite writeing www.piensapiensa.es or www.piensapiensa.com. What domain should I add to the webmasters tools? Should I have to do some kind of 301 direction from piensapiensa.com to piensapiensa.com as the main market is in Spain? Thanks.
On-Page Optimization | | juanmiguelcr0 -
On-page report tool
This is a question regarding the advise this tool offer to increase the ranking of a webpage with focusing with a particularly keyword we choose. I give an example: On-page Report Card am checking my keywords and I use. "cleanse london" my surprise is Report card give an "F" for my target landing page http://www.purifyne.com , but the issue is I am already in first place first position. I know SEOmoz know have the algorithm from Google to know how to rank better but my issue is should be a little more accurate! at least. I don't want to be misunderstood here, I just want more guidance, to rank much better using this tool that I am paying for. Any thoughts?
On-Page Optimization | | teksyte0 -
Blog Post Snippets on HP & Cat Pages
I want my blog's category pages to have the ability to be indexed and rank, therefore I don't want to noindex these pages. My strategy is to create original snippets for each post on these pages but I don't know what Wordpress plugin or configuration I can use to create original snippet content on the Homepage and Category pages that will not show up within the blog post text itself. Any suggestions?
On-Page Optimization | | mj7750