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  4. Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?

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Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?

On-Page Optimization
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  • ronell-smith
    ronell-smith last edited by Feb 5, 2016, 6:08 PM

    We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands.

    In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store  - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets.

    What about you? Have you found Rich Snippets to be all they're cracked up to be?

     

    1 Reply Last reply Reply Quote 4
    • Videogamefan
      Videogamefan last edited by Feb 12, 2016, 5:40 PM Feb 12, 2016, 5:40 PM

      I am using Yoast premium as well. It is helpful for Rich snippits but I keep getting Micro Data errors. Honestly I cannot tell if it is helping me but from what I have read it is a big deal.

      1 Reply Last reply Reply Quote 0
      • CaseyJonesAUS
        CaseyJonesAUS last edited by Feb 11, 2016, 10:27 PM Feb 11, 2016, 10:27 PM

        Hey guys,

        I have been using rich snippets for our product pages for around 6-9 months for a store with ~1500 premium products and an annual turnover of 2m.

        I think an interesting point to raise, would be the effect rich snippets have on product CTR (traffic). These days, unfortunately, a lot of shoppers shop around for the best price.

        The downside to advertising the price products directly on SERPs, is that those shoppers who are looking to better a price they've already found, won't click through. Which means I have limited ability to convert them with other offers of free shipping, returns, gifts etc.

        The upside is that you see more relevant traffic.

        What are your thoughts?

        1 Reply Last reply Reply Quote 1
        • Emerson.Scherer
          Emerson.Scherer last edited by Feb 11, 2016, 8:14 PM Feb 11, 2016, 8:11 PM

          I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.

          1 Reply Last reply Reply Quote 2
          • J-Hung
            J-Hung last edited by Feb 9, 2016, 9:02 PM Feb 9, 2016, 9:02 PM

            We are testing out SEO ultimate, it is a plugin for wordpress and would allow user to select and input schema data without coding.

            However we still experience problem with editing large quantity of products for e-commerce shop, takes a very long time,

            does anyone have experience to do this efficiently?

            Thanks

            J

            1 Reply Last reply Reply Quote 0
            • ronell-smith
              ronell-smith @hellemans last edited by Feb 9, 2016, 2:36 PM Feb 9, 2016, 2:36 PM

              That's exactly where they have the most value to me as a prospect. I want to ascertain as much information as possible before I make a commitment to click a link and visit a webpage.

              RS

              1 Reply Last reply Reply Quote 1
              • ronell-smith
                ronell-smith @Gyi last edited by Feb 9, 2016, 2:35 PM Feb 9, 2016, 2:35 PM

                Thank you for sharing, Gyi.

                RS

                1 Reply Last reply Reply Quote 1
                • Gyi
                  Gyi last edited by Feb 8, 2016, 3:49 PM Feb 8, 2016, 3:49 PM

                  Thought these might be useful in this discussion:

                  https://www.distilled.net/resources/optimize-your-serp-snippet-ctr/

                  http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr

                  https://moz.com/blog/video-seo-post-rich-snippets

                  https://econsultancy.com/blog/61990-the-value-of-rich-snippets-and-structured-data/

                  My experience, they have an enormously positive impact.

                  ronell-smith 1 Reply Last reply Feb 9, 2016, 2:35 PM Reply Quote 2
                  • hellemans
                    hellemans last edited by Feb 8, 2016, 12:49 PM Feb 8, 2016, 12:49 PM

                    Rich snippets and the markup really help to stand out in some cases (reviews (stars), local signals and events), this in some cases is really nice for CTR.

                    And I second @peter for the use of JSON-LD....that's pretty awesome.

                    ronell-smith 1 Reply Last reply Feb 9, 2016, 2:36 PM Reply Quote 2
                    • rootwaysinc
                      rootwaysinc last edited by Feb 6, 2016, 2:34 AM Feb 6, 2016, 2:34 AM

                      Yes, I have done for most of my sites manually but after reading this article I found some interesting points like i need to use Structured data markup helper.

                      1 Reply Last reply Reply Quote 2
                      • Mobilio
                        Mobilio @leannegoff last edited by Feb 5, 2016, 11:16 PM Feb 5, 2016, 11:16 PM

                        There are many plugins for schema.org markup in WordPress directory. But this one:
                        https://wordpress.org/plugins/schema-creator/
                        is extremely useful.

                        As alternative - you can use JSON-LD and put it anywhere in HTML.

                        1 Reply Last reply Reply Quote 4
                        • leannegoff
                          leannegoff last edited by Feb 5, 2016, 9:44 PM Feb 5, 2016, 9:44 PM

                          We are really curious about this too. Does anyone have a convenient plugin for wordpress that you can suggest?

                          Mobilio 1 Reply Last reply Feb 5, 2016, 11:16 PM Reply Quote 2
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