Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Backlinks from ads on parked domains? Is this possible?
-
Hello Moz Friends,
So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point.
You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages.
My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing.
Does this make any sense and is it usually temporary?
Thank you for your thoughts friends!
-
It sounds very low quality so either way I would simply ignore these. If you want to be sure crawl the linking sites in Screaming Frog or some such and look at the external links tab. You can then find the page(s) with the external link. It is likely these were part of a link network and have since dropped and are no longer counted.
Either way, even if they are helping (which they are probably not) you don't want to copy a broken, backwards strategy - focus on quality and your link building efforts will have longevity.
Hope that helps.
Marcus -
Thank you! And yes I do agree on the quality links, I was shocked to see so many crappy back links.
-
Hello, I think you should focus on authority links form your competitors, top links, opportunities or great source of links from other websites you analyzed link profiles. Drop the odd links, and focus on top ones !
In addition, if links are temporary and on parked domains (so low quality links), they can hurt competitor rankings after next penguin update.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Why are there less backlink domains in Moz vs. Semrush?
For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?
Link Building | | shelbythomas0 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Does iframe itself count as a backlink?
Our situation is similar to YouTube. We have an original content on every subpage that is genuinely useful when embedded as a widget on 3r party websites. That is why we offer an embeddable widget that shows slightly simplified version of the content - exactly like a YouTube video embedded on your blog. The embed code is simply an iframe sourcing from our subpage: <iframe src="wikibudgets.org/subpage"></p> </blockquote> <p>1/ Does the iframe itself pass any link value at all to the subpage?</p> <p>2/ If yes, what would be the equivalent of anchor text in iframe?</p> <p>3/ If not, will any link in the subpage pass link value from the 3rd party website to my domain/subpage?</p> <p>4/ If not, will I be punished/rewarded if I ask users to put a visible, unobfuscated link to the subpage below the iframe?</p> <blockquote style="background: #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p><iframe src="wikibudgets.org/subpage" /><a href="wikibudgets.org/subpage">rich anchor text</a></p> </blockquote></iframe>
Link Building | | wikiBudgets0 -
PR1 and PR2 backlinks
We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?
Link Building | | BobGW0 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0 -
URL shortener and backlinks
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
Link Building | | SirMax0 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0