Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Getting SEO Juice back after Redirect

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Getting SEO Juice back after Redirect

    Intermediate & Advanced SEO
    5
    8
    1318
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • viatrading1
      viatrading1 last edited by

      Hi,

      On my website, many product pages were redirected over time to its product category, due to the product being unavailable.

      I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.

      However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?

      Thanks,

      1 Reply Last reply Reply Quote 0
      • viatrading1
        viatrading1 last edited by

        Thank you for all your answers.

        EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"

        Moosa, your idea is great - will propose to my team.

        Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.

        Cheers,

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing last edited by

          This is from you as well?

          https://moz.com/community/q/inactive-products

          1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL @CleverPhD last edited by

            Continuity plans often contain information that remains private until needed.

            1 Reply Last reply Reply Quote 0
            • CleverPhD
              CleverPhD @EGOL last edited by

              EGOL - can a I have a copy of your continuity plan? I just realized that I need to update my will.

              EGOL 1 Reply Last reply Reply Quote 0
              • MoosaHemani
                MoosaHemani Banned @EGOL last edited by

                totally agree with EGOL.

                Also, if you are an ecommerce company where products go out of stock for some time and then comes back, why 301 redirect at the first place. My idea is to add pre-booking option or may be a subscribe button for a user so that they can subscribe to get a notification when the product will be back in stock.

                Btw, this will also increase your email marketing list that you can use in multiple ways. #justathought!

                1 Reply Last reply Reply Quote 3
                • BlueprintMarketing
                  BlueprintMarketing last edited by

                  EGOL

                  Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.

                  EGOL listed this excellent article by Cyrus Shepard

                  https://moz.com/blog/301-redirection-rules-for-seo

                  http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/

                  In my opinion, you can still not go wrong by building a site with architecture in mind.

                  https://www.deepcrawl.com/knowledge/best-practice/managing-url-redirects-301-302-307-and-meta-refreshes/

                  https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/

                  I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?

                  Check your redirects and minimize them for end-user as well as yourself. In my opinion

                  http://www.redirect-checker.org/

                  Hope this is of some help,

                  Tom

                  1 Reply Last reply Reply Quote 1
                  • EGOL
                    EGOL last edited by

                    I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.

                    It used to be that 301 redirects resulted in a loss of linkjuice.  That is no longer true, as stated by John Mueller of Google, and Gary Illyes.  https://moz.com/blog/301-redirection-rules-for-seo

                    However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?

                    ALL of my 301 redirects will still in place when I am dead.  My continuity plan passed on to my heirs tells them that they better keep all of the 301s in place or face a possible substantial loss of income.  If you remove the 301 you have no guarantee that linkjuice will still fllow.... but you do have a guarantee that any human who clicks that link will find air.

                    In your situation...  with these URLs being previously redirected... I would simply remove the redirect and use the current page.  It might take Google a long time to reindex them unless you submit each of them for indexing.   I would try that with a few and see if Google accepts them, indexes them and returns them to a reasonable ranking.

                    MoosaHemani CleverPhD 2 Replies Last reply Reply Quote 6
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • mozentution

                      How to get back links with higher rank ?

                      Hi All , These days I am finding new ways of creating back links.  Could any one tell me how to get backlinks with higher DA ?

                      Intermediate & Advanced SEO | | mozentution
                      2
                    • BradChandler

                      Redirect old image that has backlinks

                      Hi Moz Community! I'm doing an audit of a website and did a backlink analysis. In the backlink analysis, there is an image that has 66 backlinks but the image doesn't exist on the website anymore (it was on a website that was created in 2011 - 2 web launches ago).  I don't believe a 301 redirect will work for an image that doesn't exist anymore. How would I redirect the image URL (it's WordPress so we have a specific URL that other websites are linking to but get 404 errors) without going to each individual website and requesting they change the URL link? Any advice or recommendations would be great. Thanks!

                      Intermediate & Advanced SEO | | BradChandler
                      1
                    • viatrading1

                      Merging Pages and SEO

                      Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
                      e.g. one page for each Customer Returns, Overstocks, Master Case, etc
                      Now: Page D with content A + B + C etc.
                      e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
                      What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
                      Is it likely that we lose significant traffic with this change? Thank you,

                      Intermediate & Advanced SEO | | viatrading1
                      0
                    • VeteransFirstMarketing

                      SEO impact of 301 redirects based on IP addresses from a specific state

                      Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well.  However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state.  This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question.  Looking for any guidance on what type of impact this may have on SEO.  Also open to any other suggestions or guidance on dealing with this situation. Thanks

                      Intermediate & Advanced SEO | | VeteransFirstMarketing
                      0
                    • Townpages

                      .htaccess 301 Redirect Help! Specific Redirects and Blanket Rule

                      Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks

                      Intermediate & Advanced SEO | | Townpages
                      0
                    • Positec

                      How do 302 redirects from Akamai content targeting impact SEO?

                      How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them.  As far as I know Akamai doesn't allow me to use anything but a 302.  Anyone run across this?  is this 302 a problem?  I did a fetch as googlebot on my main domain and all I see is the Akamai 302.  I can't imagine this is the first time Akamai has run across this but I would like to know for sure.

                      Intermediate & Advanced SEO | | Positec
                      0
                    • bronxpad

                      Domain expiration and seo

                      My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

                      Intermediate & Advanced SEO | | bronxpad
                      0
                    • AdeLewis

                      Is DOCTYPE important for SEO?

                      Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂

                      Intermediate & Advanced SEO | | AdeLewis
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.