Hi Joe,

On our case, in which we want to have filters and be able to access a filtered URL, is there a better option than faceted navigation?

In this case - since we want to show the same product in different formats (e.g. masonry or list), should we have a different URL for each view?

Thanks,

Hi,

We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/

We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product.

All this will happen without changing the URL, https://www.viatrading.com/all/

Is this the best practice?

Thanks,

Thank you RedSweater,

#1 In general, in our case same filters would apply for all / unique categories. So I assume we would use them all

#2 For the issue about having same content on All Filtered vs Category page.
Wouldn't this be solved with Canonical URLs?

e.g. we currently have this URL: https://www.viatrading.com/wholesale/2/Electronics.html?hideSearchBox=false&keywords=&cid=2&facetNameValue=Category_value_+Electronics

with the same content as: https://www.viatrading.com/wholesale/2/Electronics.html
But both have Canonical for the 2nd.

Just to make sure, is that SEO-friendly?

#3 Isn't including keywords in URL a best practice though?
See point 3 here: https://moz.com/blog/15-seo-best-practices-for-structuring-urls

Also considering URLs wouldn't be too long, e.g. less than 100 characters
See point 6 here: https://moz.com/blog/15-seo-best-practices-for-structuring-urls

#4 I think that could work. Just to make sure, what is PDP?

Cheers,

Hi,

Currently, we having the following URL Structure o our product pages:

• All Products Pages: www.viatrading.com/wholesale/283/All_Products.html
• Category Page: www.viatrading.com/wholesale/4/Clothing.html
• Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4

Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this:

• All Products Pages: www.viatrading.com/wholesale-products/
• Category Page: www.viatrading.com/wholesale-products/category/
• Product Page: www.viatrading.com/wholesale-products/category/product-title/

I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure.

1. Should we use same left-side filters on Category Pages as in All Products Page?
2. Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content?
3. Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL?
4. For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public?

Thank you,

Thank you Logan and Kristina,

What would you recommend for the pages with high traffic - just leaving them separate as they used to be?

Let's say for example I have the following numbers:

• Page A: 20,000 visits/month
• Page B: 10,000 visits/month
• Page 5,000 visits/month

After joining them in Page D - how much is it going to lose? Is Page D more likely to have 31,500 visits/month (-10% compared to previous Page A+B+C), or would it have more like 20-25,000?

Also - would you recommend keeping Page A/B/C separate so they are more targeted but not accessible from frontend (to avoid losing much traffic), then only link from frontend Page D with a different URL?
(and could this have duplicate issues though...?)

Cheers,

Thank you for all your answers.

EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"

Moosa, your idea is great - will propose to my team.

Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.

Cheers,

Thanks you Thomas, we activated them - and will try to improve our "Related Products" and "Availability Notification" section for inactive products.

Cheers,

Hi,

We are redesigning our website the following way:

Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other

So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible)

e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change?

Thank you,

Hi,

On my website, many product pages were redirected over time to its product category, due to the product being unavailable.

I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.

However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?

Thanks,

Hi,

In our website www.viatrading.com we have many products that might be in stock or not depending on availability.

Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later.

To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available".

If we do this, we will automatically re-activate about 500 products pages at once.

1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way?

2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice?

3. How can we better activate these old 500 pages - is it ok activating them all at once?

Thank you,

Hi,

Found a 803 Error in an image. Does that mean I should compress/improve somehow the image, or is it a web server error?

Thank you,

Hi,

In our website www.viatrading.com we have many products that might be in stock or not depending on availability.

Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later.

To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available".

If we do this, we will automatically re-activate about 500 products pages at once.

1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way?

2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice?

3. How can we better activate these old 500 pages - is it ok activating them all at once?

Thank you,