Url with hypen or.co?
-
Given a choice, for your #1 keyword, would you pick a .com with one or two hypens? (chicago-real-estate.com) or a .co with the full name as the url (chicagorealestate.co)?
Is there an accepted best practice regarding hypenated urls and/or decent results regarding the effectiveness of the.co?
Thank you in advance!
-
Hi Joe, this is for sure an awesome question, so many different point of views, the problem I see with .co is this one:
"Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region, in this case Ireland. In this case, you won't be able to specify a geographic location."
Source: http://www.google.com/support/webmasters/bin/answer.py?answer=62399
So if I understand this correctly, and you want to target real estate clients in the Chicago area (which I love and will be there for the U2 concert on July 4th) and over US/worldwide, a .co domain is probably not the way to go here.
There has been a lot of talk about .co (TLD for Colombia), same as .ws, supposedly "WebSite", actually West Samoa, so I would advice to make the obvious, look at your competitors, does anyone has a .co domain and are ranking in Chicago? are any of the top 100 results anything but .com? try different keywords just to check if there are any .co sites ranking in the real estate market.
Hope that helps!
-
Thanks for the feedback. Thats the beauty of SEO. The only way to figure out what is the most effective is to try multiple ways and measure. Then, as soon as you get it and have a conclusion, the rules change...
-
At the risk of getting a bunch of thumbs down, between the choices you have specifically asked, I am going to throw in with the .co.
I think the issue is going to be how you promote the site, where you host it and where you get your links from.
If you host it in the USA and build a solid local link building campaign no one is going to have any trouble figuring out where you should be relevant. least of all the major search engines.
The other concern would be when someone tries to type in your url directly. However, There will be a tendency to automatically add an "m" to the end. But will that be any more of a problem then trying to get people to put a hyphen in the right place?
If people really find your site helpful, they'll just bookmark it in my experience.
-
Trust me when I say that I didn't think of the .co because of the Super Bowl ad. I have heard mixed results on the .co but really haven't seen it in search results but I dont see to many hyphenated urls either. Maybe I will just add a word to the .com?
-
They had an ad in the superbowl, I've heard from 5 different clients about if they should buy the .co after that.
-
This link might help as well...
-
Completely disagree with you Korgo the average user doesn't even know there is a .co TLD that exists.
They have been available for a while, I spend a lot of time online through work and play and have never seen a site using one so not sure why you think they will take off if they haven't already despite virtually ever domain seller pushing them heavily last year.
-
I agree with James and would aim for one hyphen on the .com TLD. I did some unscientific user testing in this area and one hyphen was fine, 2 or more was a turn off for the user.
The same users expected a site to be .co.uk (I'm in the UK) or .com and some were confused by the existence of different TLD's wondering where the .co.uk or .com was and thinking the URL might not work without them.
-
I would pick hypenated over anything but .com. I would nt even use .net - .org is the only one I would consider for a true non-profit organisation.
I have some hyphenated domains for ecommerce websites, and have found no big problem with them personally. Of course go with non-hyphenated .com's if you can!
-
I don't like hyphens, but I don't like foreign domain extensions even more (Columbia!) despite what they say about it meaning "company", no, no. They pulled the same stunt with .me it's not on.
It depends how competitive the niche is and how much you want it. I have a feeling EMD won't be as strong in the coming months for long tail searches like this, but for now I guess it will give you the edge, what I'm trying to say is if you don't like the domain don't go with it, follow what you feel is most logical, as that is probably best for long term SEO success.The EMD benefit is nowhere near the same (in my exp) with hyphenated or foreign domains, don't get me wrong they are a benefit, but a .com, .org or net will always outrank (for now).
So in response to your question, If I was you I would buy them both (so comp. can't steal em' later), make them both blogs and get a nice brand-able domain for your business, use the two blogs as feeders for your business.
-
Thanks for your reply.
-
Thanks! I figured two hyphens wouldn't be a good idea but it's sure tempting.
-
According to the book The Art of SEO, my personal SEO bible, if you're not concerned with type-in-traffic, branding or name recognition, you don't need to worry about this. However to build a successful website long term you need to own the .com address and if you then want to use .co then the .com should redirect to it. According to the book, with the exception of the geeky, most people who use the web still assume that .com is all that's available or these are the domains that are most trustworthy. So don't lose traffic by having another address!
-
Hi Joe,
I wont go after 2 hyphens, usually if the .com is not available i go after a .net.
But in your case, i would go with a .co
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product URL Optimisation
Hi guys, We are currently trying to add new products to our site but we are in a quandary on what type of URL structure to pursue. For example:
Intermediate & Advanced SEO | | michel_8
Product Name: Aspect Exfoliating Cleanser 240ml https://www.example.com.au/aspect-exfoliating-cleanser-240ml (including the size)
VS
https://www.example.com.au/aspect-exfoliating-cleanser 1.) Which is a better URL structure based on SEO 2018 and why?
2.) Is there any merit in removing the size from the URL key with the aim of attracting more traffic? Keen to hear from you guys! Cheers,0 -
Double hyphen in URL - bad?
Instead of a URL such as domain.com/double-dash/ programming wants to use domain.com/double--dash/ for some reason that makes things easier for them. Would a double dash in the URL have a negative effect on the page ranking?
Intermediate & Advanced SEO | | CFSSEO0 -
Complex URL Migration
Hi There, I have three separate questions which are all related. Some brief back ground. My client has an adventure tourism company that takes predominantly North American customers on adventure tours to three separate destinations: New Zealand, South America and the Himalayas. They previously had these sites on their own URL's. These URL's had the destination in the URL (eg: sitenewzealand.com). 2 of the three URL's had good age and lots of incoming links. This time last year a new web company was bought in and convinced them to pull all three sites onto a single domain and to put the sites under sub folders (eg: site.com/new-zealand). The built a brand new site for them on a Joomla platform. Unfortunately the new sites have not performed and halved the previous call to action rates. Organic traffic was not adversely affected with this change, however it hasn't grown either. I have been overhauling these new sites with a project team and we have managed to keep the new design but make usability/marketing changes that have the conversion rate nearly back to where it originally was and we have managed to keep the new design (and the CMS) in place. We have recently made programmatic changes to the joomla system to push the separate destination sites back onto their original URL's. My first question is around whether technically this was a good idea. Question 1 Does our logic below add up or is it flawed logic? The reasons we decided to migrate the sites back onto their old URL's were: We have assumed that with the majority of searches containing the actual destination (eg: "New Zealand") that all other things being equal it is likely to attract a higher click through rate on the domain www.sitenewzealand.com than for www.site.com/new-zealand. Having the "newzealand" in the actual URL would provide a rankings boost for target keyword phrases containing "new zealand" in them. We also wanted to create the consumer perception that we are specialists in each of the destinations which we service rather than having a single site which positions us as a "multi-destination" global travel company. Two of the old sites had solid incoming links and there has been very little new links acquired for the domain used for the past 12 months. It was also assumed that with the sites on their own domains that the theme for each site would be completely destination specific rather than having the single site with multiple destinations on it diluting this destination theme relevance. It is assumed that this would also help us to rank better for the destination specific search phrases (which account for 95% of all target keyword phrases). The downsides of this approach were that we were splitting out content onto three sites instead of one with a presumed associated drop in authority overall. The other major one was the actual disruption that a relatively complex domain migration could cause. Opinions on the logic we adopted for deciding to split these domains out would be highly appreciated. Question 2 We migrated the folder based destination specific sites back onto their old domains at the start of March. We were careful to thoroughly prepare the htaccess file to ensure we covered off all the new redirects needed and to directly redirect the old redirects to the new pages. The structure of each site and the content remained the same across the destination specific folders (eg: site.com/new-zealand/hiking became sitenewzealand.com/hiking). To achieve this splitting out of sites and the ability to keep the single instance of Joomla we wrote custom code to dynamically rewrite the URL's. This worked as designed. Unfortunately however, Joomla had a component which was dynamically creating the google site maps and as this had not had any code changes it got all confused and started feeding up a heap of URL's which never previously existed. This resulted in each site having 1000 - 2000 404's. It took us three weeks to work this out and to put a fix into place. This has now been done and we are down to zero 404's for each site in GWT and we have proper google site maps submitted (all done 3 days ago). In the meantime our organic rankings and traffic began to decline after around 5 days (after the migration) and after 10 days had dropped down to around 300 daily visitors from around 700 daily visitors. It has remained at that level for the past 2 weeks with no sign of any recovery. Now that we have fixed the 404's and have accurate site maps into google, how long do you think it will take to start to see an upwards trend again and how long it is likely to take to get to similar levels of organic traffic compared to pre-migration levels? (if at all). Question 3 The owner of the company is understandably nervous about the overall situation. He is wishing right now that we had never made the migration. If we decided to roll back to what we previously had are we likely to cause further recovery delays and would it come back to what we previously had in a reasonably quick time frame? A huge thanks to everyone for reading what is quite a technical and lengthy post and a big thank you in advance for any answers. Kind Regards
Intermediate & Advanced SEO | | activenz
Conrad0 -
WIX? How to change URLS and is it any good for SEO
I have Wix website and want to change its url structure, but not able to do so, any one know how to do so?. Does below URLs work for SEO? And Is Wix is good for SEO or not? abc.com/#!how-it-works/c46c abc.com/#!party-event/c1lzb
Intermediate & Advanced SEO | | Dan_Brown10 -
Anchor text is a url, but not the one I want?
I am currently getting links to my site where the anchor text is, say, domainx.com. However, my website's url is domainy.com - the anchor text is the url of another website. Is this hurting my website in the SERPS, or making my link building look unnatural? The link is on the blog roll of another website, so it has produced hundreds, maybe thousands of copies of this anchor text link. Does that have any impact on my ranking as well?
Intermediate & Advanced SEO | | redfishking0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
SEO Overly-Dynamic URL Website with thousands of URLs
Hello, I have a new client who has a Diablo 3 database. They have created a very interesting site in which every "build" is it's own URL. Every page is a list of weapons and gear for the gamer. The reader may love this but it's nightmare for SEO. I have pushed for a blog to help generate inbound links and traffic but overall I feel the main feature of their site is a headache to optimize. They have thousands of pages index in google but none are really their own page. There is no strong content, H-Tags, or any real substance at all. With a lack of definition for each page, Google see's this as a huge ball of mess, with duplicate Page Titles and too many onpage links. The first thing I did was tell them to add a canonical link which seemed to drop the errors down 12K leaving only 2400 left...which is a nice start, but the remaining errors is still a challenge. I'm thinking about seeing if I can either find a way to make each page it's own blurb, H Tag or simple have the Nav bar and all the links in the database Noindex. That way the site is left with only a handful of URLs + the Blog and Forum Thought?
Intermediate & Advanced SEO | | MikePatch0 -
Canonical URL Question
Hi Everyone I like to run this question by the community and get a second opinion on best practices for an issue that I ran into. I got two pages, Page A is the original page and Page B is the page with duplicate content. We already added** ="Page A**" />** to the duplicate content (Page B).** **Here is my question, since Page B is duplicate content and there is a link rel="canonical" added to it, would you put in the time to add meta tags and optimize the title of the page? Thanks in advance for all your help.**
Intermediate & Advanced SEO | | DRTBA0