Help selecting KWs based on their difficult to rank for and KW tool question
-
I've done all of my keyword research, and now I'm selecting the KW's. In a previous question, seomoz had answered to pick a mix of easy, medium, and difficult words to rank for. How do I know which are easy, medium, difficult? The KW Difficulty Tool is not very specific.
Is the level of difficulty related to where the phrase pops up for my company in search results? Are hard words ones that you do not already rank in the top 50 search results? When selecting KWs should I choose words that rank already in the top 50 that I'd like to try to move up? Or look for NEW phrases/words not in the top 50 results?
Also, when entering KW phrases int the KW Difficulty Tool, Rank Tracker, and in Campaigns - do I need to use quotation marks if it is a phrase? I noticed that the KW difficulty tool has different results if you use quotation marks.
Lastly, The person who did SEO before me has a list of KWs he optimized for, would it be valuable for me to include his words in my On-Page optimization efforts?
-
But should I choose terms that we rank for in the top 50 results to try to move us up, or choose terms that we're not even in the top 50 yet? (Or a little of both)
And our competitors do have high DA/PA Scores and MozTrust Ranks, but I think it'd still be smart to target some of their KW phrases I noticed they rank for and my company shows up after them, correct?
-
Thank you.
But should I choose terms that we rank for in the top 50 results to try to move us up, or choose terms that we're not even in the top 50 yet? (Or a little of both)
And our competitors do have high DA/PA Scores and MozTrust Ranks, but I think it'd still be smart to target some of their KW phrases I noticed they rank for and my company shows up after them, correct?
-
When choosing a term to rank for, in my experience, choosing a term that has low competition means finding sites that rank top 10 that do not have high domain/page authority scores, relatively low moztrust/rank, and of course really low backlinks. If a site has 10 backlinks, as long as they're from sites that are under 50 DA, they're easy to rank for.
The reason you get different results from KW Difficulty Tool using quotation marks is because that tool pulls the top 10 google results for whatever term you put in. Generally, the top results are different when using quotations. I recommend you NOT use quotation marks when using the KW difficult tool.
I would do your own research and optimization and stay away from using someone elses work/data, to me, it seems prone for errors and miscalculations which lead to loss of money, time, and other potential fallout.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Tracker-"Sorry But This Page Inaccessible". ERROR
When I try to use the on page grader and enter my URL, an error message appears stating: "Sorry But This Page Inaccessible". The URL is http://www.nyc-officespace-leader.com/commercial-space/office-space and it works fine when I enter it on my browser. Any page from this domain generates this error. Is there a bug with this tool? How would I go about tracking ranking on various keywords? I see it is possible to tag keywords, and I have done so for about 250. But I don't know how to generate a ranking report for these keywords; ideally I would like to do so filtering them by the label I have applied. Any suggestions? Thanks,
Keyword Research | | Kingalan1
Alan0 -
Best techniques For EMD Ranking in 2013
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
Keyword Research | | StephenForde0 -
Still Getting Error while checking Rankings
It has been more than 24 hours now since I got this error while checking my rankings for keywords : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). The error is being shown only for new keywords that I added. Any help is appreciated. Arfath
Keyword Research | | Arfath0 -
Analysing my Keyword Transaction from Analytics, HELP for Selecting for Content
Hi, From one year of transaction on my online store, http://www.furnacefilterscanada.com/ I have export my keywords that brought transaction in Google Analytics. I would like to pickup 10 keywords to hire a writter for content writting, but I need help in selecting the best keywords. I don't think I can attach .csv file to this question. I have copy and paste every keywords that has a transaction. If you see the same keyword 10 time, it brought 10 transaction. New to seo, I hope anybody can bring good suggestions Thank you, BigBlaze This is the list: <colgroup><col width="300"></colgroup>
Keyword Research | | BigBlaze205
| who sells venmar 3000 hepa filters in edmonton ab |
| who sells merv filters in edmonton |
| where to buy he225a agion antimicrobial pad in canada |
| where to buy hc26e1004 in canada |
| where to buy furnace filters online canada |
| where to buy carrier furnace filters |
| venmar hepa filters |
| venmar hepa air filters |
| venmar hepa 3000 replacing filters how to |
| venmar hepa 3000 replacement filters |
| venmar hepa 3000 replacement filter |
| venmar hepa 3000 replacement filter |
| venmar hepa 3000 replacement filter |
| venmar hepa 3000 filter replacement |
| venmar hepa 300 filter calgary |
| venmar filters canada |
| venmar air filter replacements |
| venmar air exchanger hepa 3000 filter replacment |
| venmar air exchanger filter replacement |
| venmar 3000 replacement hepa filter canada |
| venmar 3000 replacement hepa filter |
| venmar 3000 canada |
| ulc furnace filters |
| two inch thick furnace filters in canada |
| replacement hepa 3000 filters |
| replacement furnace filters |
| pleated furnace filters canada 15x20x1 |
| online furnace filters |
| montreal furnace air filters |
| merv efficiency 11 filter |
| merv air filters in canada |
| merv 8 furnace filter 16x25x4 |
| merv 8 filter 16x25x4 canada |
| merv 8 air filters canada |
| merv 13 air filters |
| merv 11 furnace filters canada |
| merv 11 filters |
| merv 11 filter 20x20x4 |
| merv 11 air filters canada |
| merv 11 air filters |
| merv 11 air filters |
| merv 11 air filters |
| merv 11 air filters |
| merv 10 furnace filter |
| m8-1056 furnace filter montreal |
| m1-1056 furnace filters canada |
| looking for canadian furnace filter suppliers |
| lennox hcc16-28 filter |
| jean nichols filtration montreal |
| http://www.furnacefilterscanada.com/ |
| house air filters |
| honeywell merv 8 furnace filters canada |
| honeywell merv 10 furnace filter |
| honeywell media filter canada |
| honeywell humidifier hc22e1003 |
| honeywell hc26e1004 humidifier filters canada |
| honeywell hc22e1003 antomicrobial |
| honeywell furnace filters 20x20x4 |
| honeywell furnace filters 20 x 20 x 4 canada |
| honeywell furnace air filters |
| honeywell furnace air filter |
| honeywell furnace air filter |
| honeywell furnace air filter |
| honeywell enviracaire hc26e 1004 n |
| honeywell enviracaire hc22e1003 canada |
| honeywell enviracaire hc22e 1003 humidifier pad canada |
| honeywell canada humidifier pads hc22e |
| honeywell canada hc26e1004 |
| honeywell canada air filter |
| hepa 3000 replacement filters |
| hepa 3000 filters venmar |
| hepa 3000 filter replacement |
| heating filters canada |
| hc22e1003/u canada |
| hc22e1003 honeywell humidifier antimicrobial pad canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 canada |
| hc22e1003 |
| hc22e1003 |
| furnance filters online canada |
| furnance filters canada online |
| furnacefilterscanada.com |
| furnacefilterscanada coupon |
| furnace+filters+canada |
| furnace filthers canada coupon |
| furnace filterscanada |
| furnace filters purchase online |
| furnace filters online canada cheap |
| furnace filters online canada |
| furnace filters online |
| furnace filters online |
| furnace filters on sale |
| furnace filters montreal |
| furnace filters montreal |
| furnace filters m8-1056 |
| furnace filters m2 1056 |
| furnace filters edmonton |
| furnace filters canada online |
| furnace filters canada online |
| furnace filters canada online |
| furnace filters canada gift code |
| furnace filters canada coupons |
| furnace filters canada coupon code |
| furnace filters canada coupon code |
| furnace filters canada coupon code |
| furnace filters canada coupon |
| furnace filters canada coupon |
| furnace filters canada 18x25x1 |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters canada |
| furnace filters calgary |
| furnace filters 20x20x4 inch |
| furnace filters 20x20x4 |
| furnace filters 16x25x5 |
| furnace filters 16x16x2 |
| furnace filters 10x20x1 canada |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filters |
| furnace filter sizes |
| furnace filter online to canada |
| furnace filter canada shipping |
| furnace filter canada coupon codes |
| furnace filter canada 16x20x5 |
| furnace filter canada |
| furnace filter canada |
| furnace filter canada |
| furnace filter canada |
| furnace filter canada |
| furnace filter 24x24x1 edmonton |
| furnace filter 20x25x5 |
| furnace filter 20x20x5 honeywell |
| furnace filter 20x20x5 |
| furnace filter 18x20x1 |
| furnace filter 18 by 20 |
| furnace filter 16x25x5 |
| furnace filter 16x25x4 canada |
| furnace filter |
| furnace filter |
| furnace filter |
| furnace air filters online |
| furnace air filters online |
| furnace air filters montreal |
| furnace air filters canada |
| free shipping furnace filters ontario |
| filtreur 20x20x4 |
| filtre+fournaise+montreal |
| filtre merv 11 canada |
| filtre fournaise montreal |
| filtre fournaise merv 11 20 1/4 x 20 3/4 x 5 1/4 m2-1056 |
| filtre canada |
| filtration lab filters for sale |
| filtration lab dpc-m11 |
| filterscanada com |
| filters in canada |
| filters for air conditioners canada |
| filters canada 16x25x2 |
| filters canada |
| filters canada |
| filters canada |
| filters canada |
| filters canada |
| filter canada |
| filter 20x20x4 |
| discount furnace filter shipping to canada |
| custom made air filters in canada |
| change furnace filter from 4 inch to 1 inch |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filters |
| carrier furnace filter replacement |
| carrier filters |
| carrier air filters |
| canada honeywell hc22e1003 humidifier pad |
| canada honeywell furnace filters merv 10 |
| canada furnace filters order |
| canada filters |
| canada filters |
| canada filter honeywell humidifier hc22e1003 |
| canada custom furnace filter |
| canada air filters furnace |
| canada 16x25x5 furnace filters |
| buy furnace filters online canada |
| buy furnace filters online |
| buy furnace filters canada |
| best place to buy furnace filters online |
| aprilaire filters 2400 |
| aprilaire 500 filter canada |
| antimicrobial watter panel hc22e1003 ottawa |
| air filters home furnace |
| air filters home furnace |
| air filters for house 15x20x1 |
| air filters for furnace |
| air filters for furnace |
| air filters for furnace |
| air filters canada 16x20x5 |
| air filter m8-1056 canada |
| air filter 16x20x4 canada |
| 5 inch furnace filter canada |
| 24x24x2 camfil filters |
| 24 x 30 inch furnace filters alberta |
| 22x22x1 filters free shipping in canada |
| 20x25x5 furnace filter + canada |
| 20x25x4 furnace filter canada |
| 20x20x4 furnace filters |
| 20x20x4 filter |
| 20x20x4 canada |
| 20x20x2 furnace filters |
| 20x20x1 furnace filter |
| 2 inch furnace filters |
| 18x24x4 furnace filter |
| 18"x 20"x1" furnace filters canada |
| 16x25x5 furnace filter canada |
| 16x25x4 furnace filters |
| 16x25x4 furnace filter |
| 16x25x3 furnace filters |
| 16x25x1 furnace filters canada |
| 16x24x4 furnace filters canada |
| 16x24x4 furnace filter canada |
| 16x24x2 furnace filters canada |
| 16x20x5 furnace filter |
| 16x20x4 furnace filters honeywell |
| 16x20x4 furnace filter |
| 16x16x1 furnace filter in canada |
| 16255 furnace filters for lennox |
| 16 x 20 furnace filter camfil merv 8 canada |
| 14x20x2 furnace filters |
| 12 by 20 furnace canada |0 -
Help Selecting Home, Category, Product Page Keywords
Hi folks, I read the beginners guide (a couple times, haha) but I have some questions on specific keyword selection for pages on our site. We make natural skin care products. Goat milk soap is our flag ship product and we make about 15 different varieties. For the moisturizers, we have normally at most two different kids (two body lotions, two body butters, one facial moisturizer, etc). My questions are: What keywords should I select to optimize the home page for? Should these be broad keywords like "natural skin care"? We've never tried to rank for things like this before because they are highly competitive. Or should they be specific keywords? Specific keywords would compete with our own product pages I think, which is not good, right? What page should I select to optimize for the term "goat milk soap"? Since we make many varieties, I'm inclined to optimize the "category" page for the term "goat milk soap", and optimize the individual product pages for variations on it (e.g. "lavender goat milk soap"). Does that make sense? This site is a brand new site for us and we've done practically zero SEO work on it so far. I'm just kinda getting into SEO. So I'm just trying to figure out a good strategy before I begin. If you want to check out the site its http://alabu.com. Any suggestions on a general SEO strategy are greatly appreciated. Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
Keyword search tool or API
Anyone have a suggestion for a simplistic (scaled down) version of a keyword research tool that I can put on our website? We need our clients to be able to perform some basic keyword research on their own without getting lost in the details of something too robust. We would like to control aspects of the tool, capture the data from the site visitor and move those results (from their searches) into a database or other web application.
Keyword Research | | webindustry0 -
Serps rank different from each login location
I prepared a report yesterday morning and I had a variety of keywords ranking at #5. Today when checked from another location they are all over the place. kitchen mats has been 11-15 for months, and then when checking from a school computer that starts a new session upon each login Yesterday it was #5 as was anti fatigue mats - it has been 27-32. Is google pulling in local hits and shifting the serp rankings? the site is www.wellnessmats.com any there suggestions would be greatly appreciated. I know we have had duplicate content issues, and now reading some of the posts - perhaps "key word cannibalization"? thanks
Keyword Research | | bakergraphix_yahoo.com0 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0