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  4. What are the best sources for finding competitor PPC spending by category?

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What are the best sources for finding competitor PPC spending by category?

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  • JoeAmadon
    JoeAmadon last edited by Jul 1, 2011, 6:15 PM

    Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?

    Thank you.

    1 Reply Last reply Reply Quote 0
    • Matt1
      Matt1 last edited by May 1, 2013, 4:52 PM May 1, 2013, 4:52 PM

      I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.

      1 Reply Last reply Reply Quote 0
      • CarlLarson
        CarlLarson last edited by Apr 22, 2013, 7:04 AM Apr 22, 2013, 7:04 AM

        Unfortunately none of these tools give accurate info. I know because I compared against my own campaigns. Had a SPyfu paid acct for years and it is a useful tool, but not for quantifying adspend.

        This was kind of helpful:
        http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988

        Any other advice out there?

        1 Reply Last reply Reply Quote 0
        • JoeAmadon
          JoeAmadon last edited by Jul 3, 2011, 1:28 AM Jul 3, 2011, 1:28 AM

          Thank you for the advice, gentlemen.

          1 Reply Last reply Reply Quote 0
          • DavidKonigsberg
            DavidKonigsberg last edited by Jul 13, 2011, 12:44 AM Jul 3, 2011, 1:01 AM

            spyfu.com and keywordspy.com also gives you spend for competitors and allows you to see other competitors aswell

            1 Reply Last reply Reply Quote 1
            • Cyle
              Cyle last edited by Jul 13, 2011, 12:44 AM Jul 1, 2011, 6:35 PM

              SEMRush is a good source I use; it will show you the sites estimated expense for PPC spend.  I don't know if it can show you how much your competition spends based on category.  I have never tried to figure this out with their tool.  Hope this helps.

              1 Reply Last reply Reply Quote 2
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