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    4. What are the best sources for finding competitor PPC spending by category?

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    What are the best sources for finding competitor PPC spending by category?

    Paid Search Marketing
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    • JoeAmadon
      JoeAmadon last edited by

      Can anyone provide sources for gathering paid search advertising spend for competitors, preferably by category?

      Thank you.

      1 Reply Last reply Reply Quote 0
      • Matt1
        Matt1 last edited by

        I as well had a Spyfu account. I wasn't impressed. The numbers are pretty inaccurate. The best you can do is get a very ballpark range of spend. However, I'm not sure there are bulletproof sources for this information outside the walls of the paid advertising provider anyway. I could be wrong though.

        1 Reply Last reply Reply Quote 0
        • CarlLarson
          CarlLarson last edited by

          Unfortunately none of these tools give accurate info. I know because I compared against my own campaigns. Had a SPyfu paid acct for years and it is a useful tool, but not for quantifying adspend.

          This was kind of helpful:
          http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988

          Any other advice out there?

          1 Reply Last reply Reply Quote 0
          • JoeAmadon
            JoeAmadon last edited by

            Thank you for the advice, gentlemen.

            1 Reply Last reply Reply Quote 0
            • DavidKonigsberg
              DavidKonigsberg last edited by

              spyfu.com and keywordspy.com also gives you spend for competitors and allows you to see other competitors aswell

              1 Reply Last reply Reply Quote 1
              • Cyle
                Cyle last edited by

                SEMRush is a good source I use; it will show you the sites estimated expense for PPC spend.  I don't know if it can show you how much your competition spends based on category.  I have never tried to figure this out with their tool.  Hope this helps.

                1 Reply Last reply Reply Quote 2
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