undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. How long does it take for rank to return after 301?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How long does it take for rank to return after 301?

Technical SEO
5
10
3.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Bandicoot
    Bandicoot last edited by Oct 18, 2011, 3:00 PM

    Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher.

    Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit.

    Any experience on how long I can expect (I know it's different for every situation) would be great!

    Thanks.

    1 Reply Last reply Reply Quote 0
    • Bandicoot
      Bandicoot @RobertFisher last edited by Oct 19, 2011, 2:12 PM Oct 19, 2011, 2:12 PM

      Hi Robert -

      Yes we did it on the URL level, but the client is using IIS as opposed to Apache, so we had to figure out a way to use a global 301 that trickled down to the page level. Each page is redirecting to it's new home on the server side (www.oldsite-innerpage.com to www.newsite-innerpage.com). We actually ended up with a global re-write rule that still allowed it to be a page-level redirect. Eventually we will be going into IIS and writing in server-side 301's for each individual page. It's been 2 weeks so I'm hoping to see return of rank here in 2 weeks time or so. Thanks for your input.

      1 Reply Last reply Reply Quote 0
      • RobertFisher
        RobertFisher last edited by Oct 19, 2011, 12:34 AM Oct 19, 2011, 12:34 AM

        Bandicoot,

        From what you have written I am assuming your "Site-wide 301 redirects" means you did it from url to url and not from home page to home page or root to root, etc. 
        We made the mistake of assuming on a site a few months ago and could not understand what happened. Mozzers pointed out we did not go url to url and we made the change. Most were cautious suggesting it would take 4 to 6 weeks, but we actually saw about 90% within 3 weeks of the change. This was a change from NamedLawfirm.com to City-Bankruptcy-Attorneys.com so I was impressed with the rapidity.

        Good luck

        Bandicoot 1 Reply Last reply Oct 19, 2011, 2:12 PM Reply Quote 0
        • AlanMosley
          AlanMosley @Mattbyo last edited by Oct 18, 2011, 4:46 PM Oct 18, 2011, 4:46 PM

          I think that was a very general comment, as some pages are crawled very rarly, as for passing pr and signals, it has been confirmed by Matt Cutts that 301's leak goodness

          http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml

          1 Reply Last reply Reply Quote 0
          • Mattbyo
            Mattbyo last edited by Oct 18, 2011, 4:09 PM Oct 18, 2011, 4:09 PM

            http://www.seroundtable.com/archives/012409.html --"From Google: 301s pass PR and related signals appropriately. Usually takes a couple of weeks for things to smooth out, though."

            AlanMosley 1 Reply Last reply Oct 18, 2011, 4:46 PM Reply Quote 0
            • AlanMosley
              AlanMosley @Bandicoot last edited by Oct 18, 2011, 3:39 PM Oct 18, 2011, 3:39 PM

              i would give it another 2 weeks at least, but as i suggested, it may not get back to where it was as a 301 is not as fgood as a direct link

              1 Reply Last reply Reply Quote 0
              • Bandicoot
                Bandicoot @NewGlobalVentures.comSEOTexas last edited by Oct 18, 2011, 3:37 PM Oct 18, 2011, 3:37 PM

                Hi Adrian - thanks for your reply. for client privacy purposes I cannot reveal the site.

                1 Reply Last reply Reply Quote 0
                • NewGlobalVentures.comSEOTexas
                  NewGlobalVentures.comSEOTexas last edited by Oct 18, 2011, 3:33 PM Oct 18, 2011, 3:33 PM

                  I'd have to say that when we went through our domain change, we forgot to initialize the 301 redirect so we got penalized for 6 weeks until we caught it; however, it's not like we had some big stuff between newglobalventures.com and www.newglobalventures.com.

                  Just out of curiousity which is the site that you're experiencing loss on?

                  -Adrian

                  Bandicoot 1 Reply Last reply Oct 18, 2011, 3:37 PM Reply Quote 0
                  • Bandicoot
                    Bandicoot @AlanMosley last edited by Oct 18, 2011, 3:12 PM Oct 18, 2011, 3:12 PM

                    no, the old site is not showing on the SERP anymore, and no, there were no 301's to the old site

                    AlanMosley 1 Reply Last reply Oct 18, 2011, 3:39 PM Reply Quote 0
                    • AlanMosley
                      AlanMosley last edited by Oct 18, 2011, 3:10 PM Oct 18, 2011, 3:09 PM

                      Yes i have done this a few times, and i suggest at least a month or more. 301's do not pass all goodness to the new page they leak a little each time. If you had 301's on the old site already you may of lost them or they maybe double hoping.

                      Is the old domain name still in search resulst?

                      Bandicoot 1 Reply Last reply Oct 18, 2011, 3:12 PM Reply Quote 0
                      • 1 / 1
                      1 out of 10
                      • First post
                        1/10
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • CitimarineMoz

                        How effective are 301 redirects in passing page rank?

                        301 redirect page rank

                        I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks

                        Technical SEO | May 22, 2022, 1:51 PM | CitimarineMoz
                        0
                      • SamKlep

                        301 redirect syntax for htaccess

                        I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest: Redirect 301 /pageA.html http://www.site.com/pageB.html or using some combination of: RewriteRule + RewriteCond + RegEx I've also found examples of: RedirectPermanent /pageA.html http://www.site.com/pageB.html I'm confused because our current htaccess file has quite a few (working) redirects that look like this: Redirect permanent /pageA.html http://www.site.com/pageB.html This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?

                        Technical SEO | Jun 24, 2019, 9:03 AM | SamKlep
                        1
                      • musthavemarketing

                        301 redirects delay in picking up

                        Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic.  On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin.  I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent.  Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine.  Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?

                        Technical SEO | May 26, 2016, 1:40 AM | musthavemarketing
                        0
                      • joony

                        Redirecting HTTP to HTTPS - How long does it take Google to re-index the site?

                        hello Moz We know that this year, Moz changed its domain to moz.com from www.seomoz.org
                        however, when you type "site:seomoz.org" you still can find old urls indexed on Google (on page 7 and above) We also changed our site from http://www.example.com to https://www.example.com
                        And Google is indexing both sites even though we did proper 301 redirection via htaccess. How long would it take Google to refresh the index? We just don't worry about it? Say we redirected our entire site. What is going to happen to those websites that copied and pasted our content? We have already DMCAed their webpages, but making our site https would mean that their website is now more original than our site? Thus, Google assumes that we have copied their site? (Google is very slow on responding to our DMCA complaint) Thank you in advance for your reply.

                        Technical SEO | Nov 24, 2014, 11:40 PM | joony
                        0
                      • TroyW

                        301 Redirect with index.asp

                        I am very new to all of this so forgive the newbie questions I will get better.   Ok so after starting a campaign I see that I have many issues including where some pages are being deemed as duplicate content. 1. The report says the http://lucid8.com has duplicate content on 2 other pages 2. When I look at them it shows that http://lucid8.com/index.asp and http://www.lucid8.com are duplicates. 3. Really these are the exactly the same page because the default page that is opened for www.lucid8.com http://www.lucid8.com etc always opens the index.asp page. 4. Now I read that I should do permanent redirects and how to do this via IIS and I tried to do a redirect from index.asp to www.lucid8.com but that does not work because www.lucid8.com is pointing to index.asp and so we end up in a circle. So the question is how do I get rid of these duplicate page references without causing problems. Thanks

                        Technical SEO | Apr 25, 2013, 5:49 PM | TroyW
                        0
                      • twotd

                        301 redirect not working

                        Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
                        RewriteBase /
                        RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
                        RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
                        redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
                        redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!

                        Technical SEO | Mar 27, 2013, 5:36 PM | twotd
                        0
                      • steffen_

                        Double 301 redirect

                        Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen

                        Technical SEO | Sep 18, 2011, 2:39 PM | steffen_
                        0
                      • Christy-Correll

                        Impact of 401s on Site Rankings

                        Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)

                        Technical SEO | Aug 29, 2011, 8:13 PM | Christy-Correll
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.