Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?
-
when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores? I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20.
Thoughts?
Thanks!
-
When using ALT tags for images, it's generally best to use hyphens to separate multiple words in the text. Google and other search engines tend to interpret hyphens as word separators, which can help improve the accessibility and SEO of your web content. While underscores can also be used, hyphens are the more widely accepted and recommended practice. Spaces should be avoided, as they might not work as expected in all situations, as you mentioned, they can be replaced with "%20" in URLs. Using hyphens in ALT tags ensures better readability and consistency.
-
Google prefers hyphens (-) as word separators in ALT tags when using multiple words. Using hyphens helps improve the readability and search engine optimization of the ALT text for images. For example, if you have an image related to project management professionals, it's better to use "project-management-professionals" in the ALT tag rather than spaces or underscores. This practice helps search engines understand the content of the image more accurately. (PMP Exam Prep) (Project Management Professional)
-
When it comes to using multiple words in ALT tags, there isn't a strict preference by Google for specific characters like spaces, hyphens, or underscores. Google's algorithms are designed to understand various formats and interpret them accordingly. However, it is generally recommended to use hyphens or underscores to separate multiple words in ALT tags, as they can improve readability for both search engines and users. Using either hyphens or underscores creates distinct word boundaries and makes it easier for search engines like Google to recognize and index the content accurately. Ultimately, the most important aspect is to provide descriptive and relevant ALT text to enhance accessibility and user experience.
i am also researching ai at the moment to help me with tech stuff reading this blog
https://givevaluefirst.com/artificial-intelligence-for-dummies/
-
Google prefers hyphens to spaces or underscores in alt tags when using multiple words. This is because hyphens are more descriptive and easier for screen readers to understand.
For example, the alt text "black cat" is more descriptive and informative than "black_cat" or "black cat".
-
Google recommends using hyphens (-) to separate words in ALT tags when using multiple words. This helps improve the accessibility and SEO of your images by making them more readable and understandable for both search engines and users.
-
YES!!!!
Always use lowercase for filenames because if you use Upper and Lower (sometimes called camel case) for your internal and menu linking Google will crawl it and index the U&l. Then the fun begins when you have to match your sitemap to that!
-
1. File names- always use the hyphen.
2. Alt Text - use spaces and normal word structure. Ryan is correct on the technical intent behind the alt tag, but it can also be a good SEO tool, and you should treat those as exact phrase keywords. So nobody is searching for "city-bikes", they are searching for "city bikes". The alt tag should be what the user will put into google.
-
Yes, use hyphens for filenames, and lower case.
-
Thanks Ryan- so as with filenames, is it advantageous to us:
City-Bikes
or
City Bikes
with filenames, I am told preference is for city-bikes.jpg rather than "city bikes.jpg"
-
Ryan, it depends on your site design but you are correct.
Link Titles will appear when you hover your mouse over the link.
Alt tags are designed to display a text description for those who cannot see the image, such as visually impaired readers or crawlers. You can simply type as you would normally with spaces.
Alt tags do have a SEO significance, as do the image's file name. Both can be used to associate keywords or phrases with your web page, as well as the image search vertical.
-
It will probably show the link title if the image is wrapped in a link tag and you have no alt tag. Alt tags do have SEO significance - and they do show when you hover on an image. Use normal text
-
I am confused - I thought what you see when you hover is the Link Title - at least that's how my site has been functioning.
Does alt tag on images not have any SEO significance?
-
The Alt tag is primarily there for usaility - ie when you hover the user can see the alt information. Therefore write how you would write normal text
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!) I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
How to setup multiple pages in Google Search?
How to setup multiple pages in Google Search? I have seen sites that are arranged in google like : Website in Google
Intermediate & Advanced SEO | | Hall.Michael
About us. Contact us
Services. Etc.. Kindly review screenshot. Is this can achieved by Yoast Plugin? X9vMMTw.png0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?
My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
After reading of Google's so called "over-optimization" penalty, is there a penalty for changing title tags too frequently?
In other words, does title tag change frequency hurt SEO ? After changing my title tags, I have noticed a steep decline in impressions, but an increase in CTR and rankings. I'd like to once again change the title tags to try and regain impressions. Is there any penalty for changing title tags too often? From SEO forums online, there seems to be a bit of confusion on this subject...
Intermediate & Advanced SEO | | Felix_LLC0 -
Using the Word "Free" in Metadata
Hi Forum! I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way? Thanks!
Intermediate & Advanced SEO | | Travis-W0