Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?
-
when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores? I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20.
Thoughts?
Thanks!
-
When using ALT tags for images, it's generally best to use hyphens to separate multiple words in the text. Google and other search engines tend to interpret hyphens as word separators, which can help improve the accessibility and SEO of your web content. While underscores can also be used, hyphens are the more widely accepted and recommended practice. Spaces should be avoided, as they might not work as expected in all situations, as you mentioned, they can be replaced with "%20" in URLs. Using hyphens in ALT tags ensures better readability and consistency.
-
Google prefers hyphens (-) as word separators in ALT tags when using multiple words. Using hyphens helps improve the readability and search engine optimization of the ALT text for images. For example, if you have an image related to project management professionals, it's better to use "project-management-professionals" in the ALT tag rather than spaces or underscores. This practice helps search engines understand the content of the image more accurately. (PMP Exam Prep) (Project Management Professional)
-
When it comes to using multiple words in ALT tags, there isn't a strict preference by Google for specific characters like spaces, hyphens, or underscores. Google's algorithms are designed to understand various formats and interpret them accordingly. However, it is generally recommended to use hyphens or underscores to separate multiple words in ALT tags, as they can improve readability for both search engines and users. Using either hyphens or underscores creates distinct word boundaries and makes it easier for search engines like Google to recognize and index the content accurately. Ultimately, the most important aspect is to provide descriptive and relevant ALT text to enhance accessibility and user experience.
i am also researching ai at the moment to help me with tech stuff reading this blog
https://givevaluefirst.com/artificial-intelligence-for-dummies/
-
Google prefers hyphens to spaces or underscores in alt tags when using multiple words. This is because hyphens are more descriptive and easier for screen readers to understand.
For example, the alt text "black cat" is more descriptive and informative than "black_cat" or "black cat".
-
Google recommends using hyphens (-) to separate words in ALT tags when using multiple words. This helps improve the accessibility and SEO of your images by making them more readable and understandable for both search engines and users.
-
YES!!!!
Always use lowercase for filenames because if you use Upper and Lower (sometimes called camel case) for your internal and menu linking Google will crawl it and index the U&l. Then the fun begins when you have to match your sitemap to that!
-
1. File names- always use the hyphen.
2. Alt Text - use spaces and normal word structure. Ryan is correct on the technical intent behind the alt tag, but it can also be a good SEO tool, and you should treat those as exact phrase keywords. So nobody is searching for "city-bikes", they are searching for "city bikes". The alt tag should be what the user will put into google.
-
Yes, use hyphens for filenames, and lower case.
-
Thanks Ryan- so as with filenames, is it advantageous to us:
City-Bikes
or
City Bikes
with filenames, I am told preference is for city-bikes.jpg rather than "city bikes.jpg"
-
Ryan, it depends on your site design but you are correct.
Link Titles will appear when you hover your mouse over the link.
Alt tags are designed to display a text description for those who cannot see the image, such as visually impaired readers or crawlers. You can simply type as you would normally with spaces.
Alt tags do have a SEO significance, as do the image's file name. Both can be used to associate keywords or phrases with your web page, as well as the image search vertical.
-
It will probably show the link title if the image is wrapped in a link tag and you have no alt tag. Alt tags do have SEO significance - and they do show when you hover on an image. Use normal text
-
I am confused - I thought what you see when you hover is the Link Title - at least that's how my site has been functioning.
Does alt tag on images not have any SEO significance?
-
The Alt tag is primarily there for usaility - ie when you hover the user can see the alt information. Therefore write how you would write normal text
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is our noindex tag not working?
Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy
Intermediate & Advanced SEO | | eddys_kap0 -
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!) I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?
Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently? Same for an occasional capitalized FREE in meta description. Anybody had experience with this?
Intermediate & Advanced SEO | | lcourse1 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
508 compliance vs good SEO re: Image alt tags
I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.
Intermediate & Advanced SEO | | jpfleiderer0 -
Should you use a canonical tag on translated content in a multi-language country?
A customer of ours has a website in Belgium. There two main languages in Belgium: Dutch and French.
Intermediate & Advanced SEO | | Zanox
At first there was only a Dutch version with a .be extension. Right now they are implementing the French Belgium version on the URL website.be/fr. All of the content and comments will be translated. Also the URL’s will change from Dutch to French, so you've got two URL’s with the same content but in another language. Question: Should you use a canonical tag on translated content in a multi-language country? I think Google will understand this is just for the usability for a Multilanguage country. What do you guys think???0 -
Google is mixing subdomains. What can we do?
Hi! I'm experiencing something that's kind of strange for me. I have my main domain let's say: www.domain.com. Then I have my mobile version in a subdomain: mobile.domain.com and I also have a german version of the website de.domain.com. When I Google my domain I have the main result linking to: www.domain.com but then Google mixes all the domains in the sites links. For example a Sing in may be linking mobile.domain.com, a How it works link may be pointing to de.domain.com, etc What's the solution? I think this is hurting a lot my position cause google sees that all are the same domain when clearly is not. thanks!!
Intermediate & Advanced SEO | | fabrizzio0