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  4. How to Beat Exact Match Domains

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How to Beat Exact Match Domains

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  • jamesjackson
    jamesjackson last edited by Jan 6, 2012, 12:04 PM

    Hi all,

    Has anyone got any particular methods for beating exact match domains in the SERP's?

    I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP.

    I'm thinking:

    • links with keyword anchor text

    • aggressive on page optimisation

    • more links

    Any ideas/experiences you've had would be much appreciated.

    Thanks in advance

    James

    1 Reply Last reply Reply Quote 0
    • jamesjackson
      jamesjackson @EGOL last edited by Jan 9, 2012, 8:09 AM Jan 9, 2012, 8:09 AM

      fair point

      1 Reply Last reply Reply Quote 0
      • jamesjackson
        jamesjackson @SarahGoliger last edited by Jan 9, 2012, 8:08 AM Jan 9, 2012, 8:08 AM

        Cool, thanks for the detailed response. Makes a lot of sense. J

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by Jan 6, 2012, 3:07 PM Jan 6, 2012, 3:07 PM

          Lots of people ask... how do I beat  exact match domains... how do I beat spammy links... how do I beat the link buyers.... how do I beat...

          Just get in there and build great content on a great site and you will defeat all of these "competitors of the month".

          jamesjackson 1 Reply Last reply Jan 9, 2012, 8:09 AM Reply Quote 0
          • SarahGoliger
            SarahGoliger last edited by Jan 9, 2012, 8:07 AM Jan 6, 2012, 2:25 PM

            We've had some pretty good success in beating exact match and partial match domains in the SERPs. I don't think I could attribute it back to any one thing that we did, but here is something that we did:

            We aggressively pursued many exact-match or near-exact anchor text links from a number of websites directly to the page we wanted to rank. Your link profile may already be stronger than theirs, but it needs to be even stronger. This is pretty tough - When I look at our stats vs the exact match domains that are still page 1 but now lower on page 1, they have very few inbound links. Below is a screenshot from page 1 of Google for "marketing automation".

            I know OSE hasn't crawled a lot of inbound links for this page or some of our competitors, but you can see the rough impact. We have a DA of 86. They have an 11. You might not think they would even be in the same ballpark as the other domains ranking for this term, but Google loves exact match domains, at least for now.

            AQfsB

            jamesjackson 1 Reply Last reply Jan 9, 2012, 8:08 AM Reply Quote 2
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