Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Changing Servers + Effect on SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Changing Servers + Effect on SEO

    Intermediate & Advanced SEO
    5
    7
    9993
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MangoMan16
      MangoMan16 last edited by

      Hi,

      I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time.

      However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.

      1 Reply Last reply Reply Quote 0
      • MangoMan16
        MangoMan16 @NakulGoyal last edited by

        It's not my website, it's the server but thanks for the advice!

        1 Reply Last reply Reply Quote 0
        • NakulGoyal
          NakulGoyal @EGOL last edited by

          I second that. You need to look into optimizing your website. In most cases it's not a server/hosting company issue. Check their main website or other sites on the same server / IP and see if they have the same issue as yours. But to directly answer your question, no it would not impact as long as the country of the hosting company stays the same. I hope that helps.

          MangoMan16 1 Reply Last reply Reply Quote 0
          • MangoMan16
            MangoMan16 @Matthew_Edgar last edited by

            I use WP Super Cache but it hasn't helped.

            1 Reply Last reply Reply Quote 0
            • Matthew_Edgar
              Matthew_Edgar last edited by

              Like the other responses said, moving servers or hosting companies won't affect your rankings or search performance. That is assuming everything else stays the same during the move obviously. 🙂

              EGOL's response is right though - it may not be the fault of the host. Have you talked to your host about the server? Many times there are configuration changes that can speed things up, especially if you are on a dedicated or VPS environment.

              When it comes to your code, since you are in WordPress, have you tried the Super Cache plugin? I've had success with this to help speed up WP sites, even on slow, shared hosting environments. Here is a link to that: http://wordpress.org/extend/plugins/wp-super-cache/

              The other tool I've had some luck with when it comes to load issues is Cloud Flare. You might want to check that out as well. Here is the link to that: http://www.cloudflare.com/

              MangoMan16 1 Reply Last reply Reply Quote 0
              • EGOL
                EGOL last edited by

                If you simply move a site from Server A to Server B or from Hosting Company A to Hosting Company B there should be no change in your rankings.

                Sometimes slowness is not the fault of the server or the host.  There are lots of things that you can do to speed up your site.  These include: optimizing images, removing code bloat, caching pages on the server, reducing the number of files called per page, and much more.

                We cut average load time by nearly two seconds per page by doing the above.

                If you are calling in widgets, images or data from other domains they can really add to your load time.

                NakulGoyal 1 Reply Last reply Reply Quote 3
                • ParagonDigital
                  ParagonDigital Subscriber last edited by

                  Hi Mango Man,

                  If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.

                  I've moved sites more times than I can remember and never seen any negative affects.

                  I've attached a video from Matt Cutts explaining this.

                  Hope this helps!

                  watch?v=w41dsE87CfY

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • HimalayanInstitute

                    WordPress Sub-directory for SEO

                    wordpress subdirectory domain authority

                    Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?

                    Intermediate & Advanced SEO | | HimalayanInstitute
                    0
                  • bedynamic

                    SEO on dynamic website

                    Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

                    Intermediate & Advanced SEO | | bedynamic
                    0
                  • Searchout

                    SEO effect of URL with subfolder versus parameters?

                    I'll make this quick and simple.  Let's say you have a business located in several cities.  You've built individual pages for each city (linked to from a master list of your locations). For SEO purposes is it better to have the URL be a subfolder, or a parameter off of the home page URL: https://www.mysite.com/dallas  which is essentially https://www.mysite.com/dallas/index.php or http://www.mysite.com/?city=dallas  which is essentially https://www.mysite.com/index.php?city=dallas

                    Intermediate & Advanced SEO | | Searchout
                    0
                  • viatrading1

                    Merging Pages and SEO

                    Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
                    e.g. one page for each Customer Returns, Overstocks, Master Case, etc
                    Now: Page D with content A + B + C etc.
                    e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
                    What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
                    Is it likely that we lose significant traffic with this change? Thank you,

                    Intermediate & Advanced SEO | | viatrading1
                    0
                  • AndySalmons

                    Are backlinks the most important factor in SEO?

                    I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?

                    Intermediate & Advanced SEO | | AndySalmons
                    0
                  • RobSchofield

                    Recent Algo Change

                    I was wondering if anybody can shed some light on any recent changes to the Google algorithm in Australia. A competitor, www.manwithavan.com.au has always been number 1 for the most competitive search term in our industry "removalists melbourne". However, in the last week, they have fallen out of the the SERPS and are now (according to MOZ) ranking outside the top 50. As far as l can tell, they have a really well optimized site with good structure, great text and updated content. They are very active within social media circles and have some really good external links. Can anybody tell me why they would have been hit so badly. The reason l ask is that i want to make sure we don't make the same mistake. Any feedback would be greatly appreciated.

                    Intermediate & Advanced SEO | | RobSchofield
                    1
                  • unibiz

                    Domain Alias SEO

                    We have 5 domain alias of our existing sites
                    All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
                    Like Main domain: www.mywebsite.com
                    DomainAlias: www.myproduct.com,  www.myproduct2.com,  www.myproduc3.com
                    And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks

                    Intermediate & Advanced SEO | | unibiz
                    0
                  • VividLime

                    Link Age as SEO factor?

                    Hi Guys
                    I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
                    http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot'  In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
                    Is link age factor in rankings ? If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

                    Intermediate & Advanced SEO | | VividLime
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.