Duplicate Content on Press Release?

[YNWA]

Hi,

We recently held a charity night in store. And had a few local celebs turn up etc...

We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site.

My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok?

We will be sending approx 20 of these out, some going online and some not.

So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics.

Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs?

Cheers

[skehoe]

I think the only time you need to be worried about this is if you have the exact same content published on your own website/blog.

If you do, ensure you add a rel="author" link  (to either author page on site or Google+ profile) and that your webpage is indexed in the search engine before any other site publish identical or similar content.

[YNWA]

thanks for your responses. the press release hasn't been submitted to a pr website. i have emailed indivual sites/blogs and newspapers to see if they will publish the charity night we did.

so it is all real news of an event that actually happened.

cheers

[Jinx14678]

Since you are actually distributing "Real News" and not just fluff news to target keywords for SEO - I would think "spinning" it would be worse....

But to be honest - It is a hard question to answer - as Technically a press release is not supposed to be posted on others sites word for word --- a press release is to bait journalists/bloggers to write about your story - Only once the days of easy manipulation was it turned into some other type of "link building" strategy.

I would suggest submitting the same one - But with sites like PRweb, it is hard these days to really justify it, as to be honest is it not just a big network to gain links?

IMHO of course

[Jinx14678]

Not necessarily -

Alot of PRWebs high authority distribution network is Nofollow

Also just because it is picked up, does not mean it is not duplicate content - or will not be treated as dup content in the future

Over the past few years I have personally seen a massive depreciation of Online Press Release distribution "White Hat" SEO benefits.

I also am not sure I would agree post Panda/Penguin - that Press releases are a good way to pass "Link Juice"

I am not saying it is a lost cause, but just feel your assesment is a little circa 2009, 2010

[AmazingUniverse56]

I use PRWeb to distribute press releases, and while each press release gets picked up anywhere by 30 - 100 news outlets, I haven't yet noticed any issues with it being tagged as duplicated content.....it's more so a way to get link juice to your website.  If multiple news sources publish the same press release it doesn't reflect negatively on your site metrics, it's a good thing.