Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate Content on Press Release?
-
Hi,
We recently held a charity night in store. And had a few local celebs turn up etc...
We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site.
My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok?
We will be sending approx 20 of these out, some going online and some not.
So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics.
Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs?
Cheers
-
I think the only time you need to be worried about this is if you have the exact same content published on your own website/blog.
If you do, ensure you add a
rel="author"
link (to either author page on site or Google+ profile) and that your webpage is indexed in the search engine before any other site publish identical or similar content. -
thanks for your responses. the press release hasn't been submitted to a pr website. i have emailed indivual sites/blogs and newspapers to see if they will publish the charity night we did.
so it is all real news of an event that actually happened.
cheers
-
Since you are actually distributing "Real News" and not just fluff news to target keywords for SEO - I would think "spinning" it would be worse....
But to be honest - It is a hard question to answer - as Technically a press release is not supposed to be posted on others sites word for word --- a press release is to bait journalists/bloggers to write about your story - Only once the days of easy manipulation was it turned into some other type of "link building" strategy.
I would suggest submitting the same one - But with sites like PRweb, it is hard these days to really justify it, as to be honest is it not just a big network to gain links?
IMHO of course
-
Not necessarily -
Alot of PRWebs high authority distribution network is Nofollow
Also just because it is picked up, does not mean it is not duplicate content - or will not be treated as dup content in the future
Over the past few years I have personally seen a massive depreciation of Online Press Release distribution "White Hat" SEO benefits.
I also am not sure I would agree post Panda/Penguin - that Press releases are a good way to pass "Link Juice"
I am not saying it is a lost cause, but just feel your assesment is a little circa 2009, 2010
-
I use PRWeb to distribute press releases, and while each press release gets picked up anywhere by 30 - 100 news outlets, I haven't yet noticed any issues with it being tagged as duplicated content.....it's more so a way to get link juice to your website. If multiple news sources publish the same press release it doesn't reflect negatively on your site metrics, it's a good thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in Shopify - subsequent pages in collections
Hello everyone! I hope an expert in this community can help me verify the canonical codes I'll add to our store is correct. Currently, in our Shopify store, the subsequent pages in the collections are not indexed by Google, however the canonical URL on these pages aren't pointing to the main collection page (page 1), e.g. The canonical URL of page 2, page 3 etc are used as canonical URLs instead of the first page of the collections. I have the canonical codes attached below, it would be much appreciated if an expert can urgently verify these codes are good to use and will solve the above issues? Thanks so much for your kind help in advance!! -----------------CODES BELOW--------------- <title><br /> {{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
Intermediate & Advanced SEO | | ycnetpro101
{% if page_description %} {% endif %} {% if current_page != 1 %} {% else %} {% endif %}
{% if template == 'collection' %}{% if collection %}
{% if current_page == 1 %} {% endif %}
{% if template == 'product' %}{% if product %} {% endif %}
{% if template == 'collection' %}{% if collection %} {% endif %}0 -
Country Code Top Level Domains & Duplicate Content
Hi looking to launch in a new market, currently we have a .com.au domain which is geo-targeted to Australia. We want to launch in New Zealand which is ends with .co.nz If i duplicate the Australian based site completely on the new .co.nz domain name, would i face duplicate content issues from a SEO standpoint?
Intermediate & Advanced SEO | | jayoliverwright
Even though it's on a completely separate country code. Or is it still advised tosetup hreflang tag across both of the domains? Cheers.0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
Contextual FAQ and FAQ Page, is this duplicate content?
Hi Mozzers, On my website, I have a FAQ Page (with the questions-responses of all the themes (prices, products,...)of my website) and I would like to add some thematical faq on the pages of my website. For example : adding the faq about pricing on my pricing page,... Is this duplicate content? Thank you for your help, regards. Jonathan
Intermediate & Advanced SEO | | JonathanLeplang0 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
How to Remove Joomla Canonical and Duplicate Page Content
I've attempted to follow advice from the Q&A section. Currently on the site www.cherrycreekspine.com, I've edited the .htaccess file to help with 301s - all pages redirect to www.cherrycreekspine.com. Secondly, I'd added the canonical statement in the header of the web pages. I have cut the Duplicate Page Content in half ... now I have a remaining 40 pages to fix up. This is my practice site to try and understand what SEOmoz can do for me. I've looked at some of your videos on Youtube ... I feel like I'm scrambling around to the Q&A and the internet to understand this product. I'm reading the beginners guide.... any other resources would be helpful.
Intermediate & Advanced SEO | | deskstudio0