Does Link Juice Flow From Banner Ads.
-
Hi Guys
I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.
I checked the anchor text which was always (Img ALT)
Also the links are follow and placed on the home page too.
So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
-
Hi John
Thanks for the answer I think you are correct.
My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.
Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.
-
Hi Nicola -
Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.
But, to be safe, I would add the rel="nofollow" to these links.
-
Thank you Malcolm that answers what I wanted to know.
-
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
-
you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)
-
Hi Moosa
I do not have the option to put no follow, I do not own the site I would just be advertising on the site???
-
Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...
I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!
-
Hi Moosa
But what I am asking is it good for my site (I would be advisting on the site)
From what I have seen in my industry no one is using no follow for their banners.
Presumably if google found out they would punish the site selling the banners.
(btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)
-
Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…
I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Self linking
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking?
Link Building | | templatemonster0 -
URL parameters affecting link juice
I have a couple of quirks in my online shop that I'm ironing out. One of them is adding some URL parameters to product links.ie: website.com/product.html?&cat=0&featured=Y If someone links to this URL, will I get the link juice as if it was website.com/product.html ? I have URL parameters in Webmaster Tools and robots.txt set up to ignore them so they're not in the Google index, but I have found a few websites that have linked to us using these longer URL's and I'm wondering whether to write to them and ask them if they mind changing them or not.
Link Building | | sparrowdog0 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Paying for a Link
I realize it is bad to pay for a link but is it bad to pay for a link on a page that ranks you 1 to 10 againist your competitor, shows a screen shot of your and lists Pros and Cons of your site? Is this sort of paid link different somehow?
Link Building | | Studio330 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Link building
I am just starting out on building dome links for my site and a lot of the sites i am requesting to link to are requesting i put a link on my home page is this normal as i can imagine it would look quite messy,or is there a way to put it on but hide it or should i create a links page i am using a wordpress website using elegant themes i am a total newbie so not sure what i should do any feed back would be appreciated . thanks alan
Link Building | | Elfranco0 -
Linking Analyse
Hello, Im doing a research on the link-building analyze of 2 sites. What I want to know is whats the most important fact to analyze in the Open Site Explorer. And also can I see all the links connected to those sites in the Open Site Exporer or should I use other program to verify that? Tks in advance! Pedro Menezes Pereira
Link Building | | PedroM0 -
Links below the snippet
Hello, Does anybody know how can i obtain links under the snippet (see the example in the image attached) ? Thank you in advance! Cosmin zXhsG
Link Building | | cosmin_bicoiu0