Does Link Juice Flow From Banner Ads.
-
Hi Guys
I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.
I checked the anchor text which was always (Img ALT)
Also the links are follow and placed on the home page too.
So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
-
Hi John
Thanks for the answer I think you are correct.
My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.
Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.
-
Hi Nicola -
Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.
But, to be safe, I would add the rel="nofollow" to these links.
-
Thank you Malcolm that answers what I wanted to know.
-
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
-
you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)
-
Hi Moosa
I do not have the option to put no follow, I do not own the site I would just be advertising on the site???
-
Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...
I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!
-
Hi Moosa
But what I am asking is it good for my site (I would be advisting on the site)
From what I have seen in my industry no one is using no follow for their banners.
Presumably if google found out they would punish the site selling the banners.
(btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)
-
Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…
I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When do my links show up?
For the last two weeks I have been working on linkbuilding. I have downloaded competitors link reports and started contacting or submitting links. In the last two weeks I have gotten about 50-60 or so. In the newest report it shows I went up four c-blocks. Why is that? It is kind of discouraging.
Link Building | | EcommerceSite0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
How might Google differentiate between an artificial link exchange and partners linking to each other?
Hi, All! Artificial link exchanges (contacting a vaguely connected site and requesting to exchange links to increase your PR) is, as far as I know, considered an outdated, not-so-smart technique, as Google might devalue them. Yet, for real business partners to exchange links seems to be an entirely accepted and encouraged technique. While that would be intuitive to a human who's viewing the pages. how might Google detect when two sites that link to each other are linking because they are trusted business associates (valuable) as opposed to when they are doing a link exchange (devalued)? Thanks! Aviva
Link Building | | debi_zyx0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
Where do you buy your links from
OK which brokers / sites do you use to buy your links or gain links from and why.
Link Building | | therealmarkhall0 -
Link value of :"
Very recently linkedin changed the way they link. The links in the profile are no longer "nofollow" the new links are like this: <a href="[/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-](view-source:http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-)" target="_blank" title="New window will open" name="overviewsite"> (http://www.linkedin.com/redirect?url=http://www.stramark.nl/&urlhash=dWm-) Question: What impact does this redirect have for the linkvalue of a link from linkedin. ( it is better than nofollow but what is the impact of this redirect? what actually happens and is the value? URL for the profile i mentioned it on. http://www.linkedin.com/in/blomwouter
Link Building | | Stramark1 -
Is this a directory or are they selling links?
I came across a website that at first looks like an informational site, but they also have a directory. On their directory page, it says that if you would like a link placed in our directory email sales@site.com. Do you think Google would consider this a purchased link or a directory link? Can people get away with selling links on your site if you framed it as a "directory"?
Link Building | | SparkplugDigital0